Scott Salkin, CEO/Founder of IDS Technology Marketing and Jerrod Bailey, Partner and SVP of the Business Development Practice at Tallwave, co-present on Visual Storytelling, an advanced method for innovating your product through design-thinking. Salkin’s high-tech career started in 2000 at the San Diego Regional Technology Alliance (SDRTA) and has since included notable positions at the Gemological Institute of America (GIA), Cisco Systems, and NetPro Computing (now Dell Software), before launching IDS in 2007. Bailey has spent the last 15 years in technology companies focused exclusively on B2B markets in Business Development, Product and Marketing capacities. Jerrod has helped develop over 50 companies.

1. Free Lunch Friday, May 9, 2014
Presented by:
Scott Salkin, IDS Technology Marketing
www.idstm.com
Jerrod Bailey, Tallwave
www.tallwave.com

2. At Picmonic, we take this quite literally.

3. Rhinovirus
Member of the Picornavirus Family
Causes the common cold
Hundreds of serologic subtypes
Destroyed by the stomach acid

4. Into this!
Over 300% increase in long term memory
retention vs text based learning

6. 60,000x faster mental processing

11. Self-Directed Decision Making
Prospects/customers started to delay purchasing
conversations with suppliers.
Due Diligence Begins First Engagement
w/ Sales
Purchase
57%-70%

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20. Graph Picture Flowchart
Relationship Visual
Metaphor
1 2
3
1 2
3
© Tallwave 2014

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27. Due by 5/23
1. Upload to YouTube
2. Tweet the YouTube link, your Company Name, and
Hashtag:
#FLFDrawYourStory
Prize:
$100 Voucher for Southwest Airlines
Bragging Rights
A Compelling Story

28. CRITERIA:
Did you establish the user’s current reality?
Did you establish how you change that
reality?
Quality of your narrative
Was it compelling?
Visual Storytelling Framework is Copywrite Tallwave 2014