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Why Mobile Apps must die
Scott Jenson
BDConf 12 Sept 2011




@scottjenson
Mobile apps must die
Mobile apps must die
Mobile apps must die
Mobile apps must die
Mobile apps must die
Hello
mobile apps die?
...really?
mobile apps die?
...really?


Beyond Mobile blog
“The history of mobile phones
has been a long slow process of
copying on the desktop and then
sheepishly realizing that it just
doesn’t quite work right.”
“The history of mobile phones
has been a long slow process of
copying on the desktop and then
sheepishly realizing that it just
doesn’t quite work right.”

                            Me
Mobile apps must die
Mobile apps must die
Mobile apps must die
Apps =
Native vs Web
Native vs Webtreadmill
Native vs Webtreadmill




Native >
Web
Native vs Webtreadmill




Native >
Web

             porting
             pain
Native vs Webtreadmill




Native >
Web

             porting
             pain
This creates four ‘visionaries’
This creates four ‘visionaries’




            Fanboi
        (single platform)
This creates four ‘visionaries’




      Uber Capitalist
        (brute force)
This creates four ‘visionaries’




      Web Pragmatist
         (just copes)
This creates four ‘visionaries’




       Web Enthusiast
        (change agent)
Mobile apps must die
Mobile apps must die
Mobile apps must die
Mobile apps must die
Mobile apps must die
Native
Native   Web
Native   Web
Native          Web


         How can we move forward?
Mobile apps must die
Mobile apps must die
Mobile apps must die
Mobile apps must die
Apps require too much user action
Mobile apps must die
Mobile apps must die
Problem 1: App Management
Problem 1: App Management
Problem 1: App Management




           Store


                            Product


            Web site
Problem 1: App Management




           Store


                            Product


            Web site
Problem 1: App Management




           Store


                            Product


            Web site
Mobile apps must die
gps
gps
gps
Problem 2:
“Zombie Apocalypse of smart
devices”
Mobile apps must die
Mobile apps must die
Mobile apps must die
Mobile apps must die
Mobile apps must die
Mobile apps must die
Mobile apps must die
Just-in-time
interaction
Haven’t we seen this before?
Haven’t we seen this before?
Haven’t we seen this before?
Haven’t we seen this before?




     Indexing vs
     Ranking
So what do I want?
So what do I want?
So what do I want?




Move the conversation
So what do I want?




Move the conversation
Open source innovation in mobile
So what do I want?




Move the conversation
Open source innovation in mobile
Discuss some possible solutions...
Suggestion 1: Break the ‘browser
ghetto’
Suggestion 1: Break the ‘browser
ghetto’
Suggestion 1: Break the ‘browser
ghetto’



                 Window parity
                 Background processing
                 Fingerprinting
Suggestion 1: Break the ‘browser
ghetto’



                 Window parity
                 Background processing
                 Fingerprinting
                 Hell, Implement the damn spe
Suggestion 1: Break the ‘browser
ghetto’



                 Window parity
                 Background processing
                 Fingerprinting
                 Hell, Implement the damn spe

                 What are WE going to do?
Mobile apps must die
The patient always stops bleeding
The patient always stops bleeding

Companies always stop using proprietary tech
Mobile apps must die
Mobile apps must die
The Anti-Phone
Suggestion 2: Discovery service
Suggestion 2: Discovery service




       “Opportunistic Cluster”
Suggestion 2: Discovery service




                                  That one




       “Opportunistic Cluster”
Mobile apps must die
Mobile apps must die
Mobile apps must die
Toyota Prius
      68
      Maria Jenson
      Musée du Louvre
T-Mobile                   Clear
      Bang & Olufson
Notifications Justine
      Crêpes
Notifications from David
     New SMS
Notifications
      New SMS from David
      New SMS from David
                 3G
                           2:12 PM
Toyota Prius
      68
      Maria Jenson
      Musée du Louvre
      Bang & Olufson
      Crêpes Justine
Notifications
Notifications
     New SMS from David
      New SMS from David
                 3G
                           2:12 PM

T-Mobile                   Clear

Notifications
     New SMS from David
Toyota Prius
      68
      Maria Jenson
      Musée du Louvre
      Bang & Olufson
      Crêpes Justine
Notifications
Notifications
     New SMS from David
      New SMS from David
                 3G
                           2:12 PM
68

     Musée du Louvre

     Crêpes Justine

Notifications
     New SMS from David
                3G
                          2:12 PM

T-Mobile                  Clear

Nearby
    Toyota Prius

     Maria Jenson

     Bang & Olufson

Notifications
     New SMS from David
68

     Musée du Louvre

     Crêpes Justine

Notifications
     New SMS from David
                3G
                          2:12 PM
3G
                          2:12 PM

T-Mobile                  Clear

Nearby
    Palais Royal

     68

     Musée du Louvre

     Crêpes Justine

Notifications
     New SMS from David
3G
     2:12 PM
Why Mobile Apps must die
Why Mobile Apps must die

1. Apps prevent Just-in-time
interaction
2. Smart devices will overwhelm
apps
3. The browser ghetto must go away
4. A discovery service is the next
‘Google’
Mobile apps must die

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Mobile apps must die

Editor's Notes

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  56. But what does it mean to be Russell? What does it mean to dream? \nNative apps represent the cutting edge, Web overlaps, and can do so much, but isn’t given a chance. All these APIs are moving the overlap, but the Native crowd still won’t have it. But there is something else I need to mention, we are actually fighting ourselves...\n
  57. But what does it mean to be Russell? What does it mean to dream? \nNative apps represent the cutting edge, Web overlaps, and can do so much, but isn’t given a chance. All these APIs are moving the overlap, but the Native crowd still won’t have it. But there is something else I need to mention, we are actually fighting ourselves...\n
  58. But what does it mean to be Russell? What does it mean to dream? \nNative apps represent the cutting edge, Web overlaps, and can do so much, but isn’t given a chance. All these APIs are moving the overlap, but the Native crowd still won’t have it. But there is something else I need to mention, we are actually fighting ourselves...\n
  59. But what does it mean to be Russell? What does it mean to dream? \nNative apps represent the cutting edge, Web overlaps, and can do so much, but isn’t given a chance. All these APIs are moving the overlap, but the Native crowd still won’t have it. But there is something else I need to mention, we are actually fighting ourselves...\n
  60. How can mobile web do something that apps can’t touch\n
  61. How can mobile web do something that apps can’t touch\n
  62. How can mobile web do something that apps can’t touch\n
  63. How can mobile web do something that apps can’t touch\n
  64. How can mobile web do something that apps can’t touch\n
  65. How can mobile web do something that apps can’t touch\n
  66. How can mobile web do something that apps can’t touch\n
  67. How can mobile web do something that apps can’t touch\n
  68. So to start, let’s look at the core problems of native apps, purely from a user value/experience point of view\n
  69. \n
  70. \n
  71. \n
  72. \n
  73. Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  74. Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  75. Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  76. Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  77. Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  78. Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  79. Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  80. Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  81. Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  82. Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  83. Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  84. Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  85. Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  86. Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  87. And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  88. And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  89. And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  90. And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  91. And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  92. And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  93. And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  94. Just-in-time\n
  95. Just-in-time\n
  96. Just-in-time\n
  97. Just-in-time\n
  98. Just-in-time\n
  99. Just-in-time\n
  100. Just-in-time\n
  101. Just-in-time\n
  102. Just-in-time\n
  103. Just-in-time\n
  104. Just-in-time\n
  105. It’s effectively a search/ranking problem\n
  106. It’s effectively a search/ranking problem\n
  107. It’s effectively a search/ranking problem\n
  108. It’s effectively a search/ranking problem\n
  109. It’s effectively a search/ranking problem\n
  110. It’s effectively a search/ranking problem\n
  111. We are stuck in a musty old metaphore carried over from 1980’s desktops\n
  112. We are stuck in a musty old metaphore carried over from 1980’s desktops\n
  113. We are stuck in a musty old metaphore carried over from 1980’s desktops\n
  114. We are stuck in a musty old metaphore carried over from 1980’s desktops\n
  115. \n
  116. \n
  117. \n
  118. \n
  119. \n
  120. \n
  121. \n
  122. \n
  123. \n
  124. But at times this feels like a loosing battle, just like HMTL will always chase native, the Browser OS will always chase the native OS. What we really need, is PhoneGap built into the phone, not wrapped around our code. What we need is a ChromePhone...or Opera\nBut this is why we need to talk about this! What if Google, or Opera anounced a web phone?\n
  125. But at times this feels like a loosing battle, just like HMTL will always chase native, the Browser OS will always chase the native OS. What we really need, is PhoneGap built into the phone, not wrapped around our code. What we need is a ChromePhone...or Opera\nBut this is why we need to talk about this! What if Google, or Opera anounced a web phone?\n
  126. Apps are only secondarily about innovation, they are primarily about control and dominance \n ‘use once’ (no install, use/forget) \nEffortless discovery NFC BT4 RFID (~10 yards)\n
  127. Apps are only secondarily about innovation, they are primarily about control and dominance \n ‘use once’ (no install, use/forget) \nEffortless discovery NFC BT4 RFID (~10 yards)\n
  128. \n
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  144. \n