4.11.24 Mass Incarceration and the New Jim Crow.pptx
Twitter 101 longer version
1.
2. I use
Twitter
often and
find it a
very useful
tool.
I have a
Twitter
account but
don’t use it
much.
I don’t
currently
use Twitter
but am
open to
learn.
Twitter is a
waste of
time, but
it would be
rude to
leave now.
10. Twitter is considered a
Microblogging service
where users share with the
world. Tweets can be up to
140 characters long. People
can read the Tweets,
respond, retweet, and add
to the conversation.
16. Social Media Golden rules
1. Remember, nothing is ever
“deleted” from the Internet.
17. Social Media Golden rules
1. Remember, nothing is ever “deleted” from the
Internet.
2.Speak as your brand, not as
yourself.
18. Social Media Golden rules
1. Remember, nothing is ever “deleted” from the
Internet.
2.Speak as your brand, not as
yourself.
a.No sex, drugs & rock-n-roll…
19. Social Media Golden rules
1. Remember, nothing is ever “deleted” from the
Internet.
2.Speak as your brand, not as
yourself.
a.No sex, drugs & rock-n-roll…
b.or religion…
20. Social Media Golden rules
1. Remember, nothing is ever “deleted” from the
Internet.
2.Speak as your brand, not as
yourself.
a.No sex, drugs & rock-n-roll…
b.or religion…
c.or politics…
21. Social Media Golden rules
1. Remember, nothing is ever “deleted” from the
Internet.
2.Speak as your brand, not as
yourself.
a.No sex, drugs & rock-n-roll…
b.or religion…
c.or politics…
d.or breaking news…
22. Social Media Golden rules
1. Remember, nothing is ever “deleted” from the
Internet.
2.Speak as your brand, not as
yourself.
a.No sex, drugs & rock-n-roll…
b.or religion…
c.or politics…
d.or breaking news…
e.unless it is brand relevant
23. Social Media Golden rules
1. Remember, nothing is ever “deleted” from the
Internet.
2. Speak as your brand, not as yourself.
a. No sex, drugs & rock-n-roll…
b. or religion…
c. or politics…
d. or breaking news…
e. unless it is brand relevant
3. You are only as good as the
company you keep. Watch who
you follow.
24. Social Media Golden rules
1. Remember, nothing is ever “deleted” from the
Internet.
2. Speak as your brand, not as yourself.
a. No sex, drugs & rock-n-roll…
b. or religion…
c. or politics…
d. or breaking news…
e. unless it is brand relevant
3. You are only as good as the company you keep.
Watch who you follow.
4.Be worth following
25. Social Media Golden rules
1. Remember, nothing is ever “deleted” from the
Internet.
2. Speak as your brand, not as yourself.
a. No sex, drugs & rock-n-roll…
b. or religion…
c. or politics…
d. or breaking news…
e. unless it is brand relevant
3. You are only as good as the company you keep.
Watch who you follow.
4. Be worth following
44. What if……
every teacher or campus tweeted
one thing a day that they did in
their classroom/school to a
school/district hashtag, and then
they took five minutes out of
their day to read each other’s
tweets?
If we played 4 corners, I bet we could get everyone in the room into one of these 4 groups.
Communication Tool – Personal & Professional
More and more people are wanting to contribute to the documentation of the world’s news from the World’s leaders
to your favorite characters
Which means each district represented here has a story to tell
Companies like McDonald’s and Apple use pictures, and music, and video, and heart and emotion to tell their story
And schools only use numbers and scores to tell their story. That that is where a tool like Twitter can help.
So what is Twitter
Twitter, depending on the day, can be either the greatest thing, the most boring thing, the most overwhelming thing, or something I simply don’t pay attention to.
Twitter shares two main purposes in my own use that are extremely valuable. The first is the “social” aspect. I can go on there and see familiar faces, talk about happenings in the world, sporting events, or just joke around. Some of my best friends that I have met started simply as profile pictures and a 140 character bio. Avatars to friends.
The other aspect is the “learning” component. I would say that since I started using Twitter to connect with educators and see not only what was happening in other schools, but to also get ideas and perspectives about education as a whole. I have learned a lot about education systems in other countries around the world when five years ago, I might not have had that perspective. The ability to talk to people, and not just “look up stuff”, has made this network invaluable to the work that I do in my own practice.itter answers the question “What are you doing?”
Your parents are looking for news. I use my news reader to keep up with the latest in Ed Tech, the Cowboys and Rangers.
So what do you Tweet? Everything points back to your school and your school brand. This is also part of the LISD brand. Here are some tips
This is also part of the LISD brand. Here are some tips
Link back to an article on your website. Bad thing about twitter is you only have 140 characters to tell your story. But you can link to your website which will expand on that tweet.
Tweets with photographs are more likely to be read.
Tweet at someone specific although the public who follow either of you can see it.
The ever popular and misunderstood hashtag
Hashtag If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet
Don't #spam #with #hashtags. Don't over-tag a single Tweet. (Best practices recommend using no more than 2 hashtags per Tweet.)
Use hashtags only on Tweets relevant to the topic.
Hashtag If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet
Don't #spam #with #hashtags. Don't over-tag a single Tweet. (Best practices recommend using no more than 2 hashtags per Tweet.)
Use hashtags only on Tweets relevant to the topic.
Hashtag If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet
Don't #spam #with #hashtags. Don't over-tag a single Tweet. (Best practices recommend using no more than 2 hashtags per Tweet.)
Use hashtags only on Tweets relevant to the topic.
All of these people are adding to the conversation of summer leadership
All of these people are adding to the conversation of summer leadership
All of these people are adding to the conversation of summer leadership
Hashtag If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet
Don't #spam #with #hashtags. Don't over-tag a single Tweet. (Best practices recommend using no more than 2 hashtags per Tweet.)
Use hashtags only on Tweets relevant to the topic.
Announcements of the great things going on in your campus.
Reminders
The fun that happens on your campus
None of your tweets matter if you don’t have followers. So if you want to Tweet out communication about your campus, you need followers
Tell people where to find you on Twitter and to Follow you. Every document, newsletter, email etc. should have your twitter username.
For parents without Twitter you can just direct them to the URL of your Twitter account. The URL will be twitter.com/and your twitter handle
Text Follow @username to 40404 to receive Tweets by text message.
So you are not only tweeting, you are building relationships
You are connecting with the community in a new way.