The document summarizes the development of a mobile platform called inKind by a team of 5 volunteers. It discusses interviews conducted with local charities and schools. The team refined their business model canvas over 5 days, identifying schools and guidance counselors as customers, and a mobile app as the preferred channel. They propose a freemium revenue model with subscription fees for schools and paid student reports. Next steps include software development, partnerships, and customer discovery interviews.
4.11.24 Mass Incarceration and the New Jim Crow.pptx
Volunteer Exchange Mobile Platform
1. Team:
Adeel Ahmad
Connor Finn
Christopher Fryer
Andrew Palacios
Kostya Simonenko
Volunteer Exchange
Mobile Platform
by:
Interviews:
● Since Last Class: 10
● Total to Date: 53
2. 38% of people can’t name a local charity*,
therefore they are not receiving as many
item donations as larger organizations
Local charities are receiving too many item
donations and are lacking volunteers to
manage their resources
*Brindle, David. “Small Charities Miss out on Donations Because Public Unaware of Them.” The Guardian, Guardian News
and Media, 13 June 2016, www.theguardian.com/voluntary-sector-network/2016/jun/13/small-charities-miss-donations-
public-unaware.
4. Business Model Canvas (Day 2):
Learning Outcomes:
1. Local charities receive too many goods & need volunteers
2. Public New York City High Schools do not have an efficient
community service program
Impact: Value Proposition, Customer Segment
Business Model Canvas (Day 2):
5. Business Model Canvas (Day 2):
Learning Outcomes:
1. High schools would pay a subscription fee
2. Guidance Counselors want a better system to track service progress
Impact: Revenue Streams, Value Propositions
Business Model Canvas (Day 3):
6. Business Model Canvas (Day 2):
Business Model Canvas (Day 4):
Learning Outcomes:
1. High schools further refined to administration and guidance counselors
2. Mobile platform is preferred to current (paper) system
Impact: Customer Segments, Channels
9. Revenue Model: inKind
Subscription
Schools pay a yearly subscription to access our platform
to get in depth metrics on their students’ volunteering
hours
Consumer
Free
Charity organizations / students can download the
application for free
Students pay $30 to get a detailed report breaking down
their volunteering hours to send to universities
13. Get, Keep, Grow Strategy: inKind
Acquire
Activate
Keep
Up-sell
Cross-sell
Referrals
Segment Acquire Activate Keep Up-sell Cross-sell Referrals
School
admin
• Conferences
• Email blasts
• Referrals
• Free trials • Blog on community
involvement
• School ambassadors
• Analytics
insights
• Affiliate
SaaS
• Discounts
Students • Social media • Competition
• Service req’t
• Awards and badges • Career
development
• In-app
ads
• Bonus
points
14. Market Sizing inKind
Productivity
Management Software
Market
$98bn
Time
Management Software
Market
$4.3bn
Target
~$115mm
Source: Statista, PR Newswire
Calculations:
● School subscriptions:
○ 24,000 schools x $200 x
50% share = $ 2.4mm
● Direct to Student reports
○ 4.2M college-bound
students x $30 x 25%
share = $ 30mm
● Corporate subscriptions
○ 160,000 medium-to-large
corporations x $2000 x
10% share = $ 32mm
● Bespoke CSR services and
corporate accreditation
○ 500 large corporations x
$100,000 = $ 50mm
15. Next Steps for inKind
Software Development
● App Development
● User Interface
Design
Partners and
Channels
● Earlyvangelists
Agile Development
● Interface
● Information
Customer Discovery
● Charities
● High Schools
● Universities
● Corporations (CSR)
16. Thank You!
Chris
Fryer
M.S. Mechanical
Engineering
Andrew
Palacios
B.S. Chemical
Engineering
Kostya
Simonenko
MBA
Feel free to contact us at
inKind.lean.launchpad@gmail.com
https://www.linkedin.com/in/
chrisfryer833/
https://www.linkedin.com/in/a
ndrew-palacios-91ba01126/
https://www.linkedin.com/in/k
ostya-simonenko-00989455/
Connor
Finn
M.S. Mechanical
Engineering
https://www.linkedin.com/in/conn
or-m-finn/
Adeel
Ahmad
M.S. Mechanical
Engineering
https://www.linkedin.com/in/
adeel-h-ahmad/