Pinpoint Berkeley 2017
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berkeley, berkeley class, business model, business model canvas, customer development, engineering, lean launchpad, lean startup, startup, steve blank
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Pinpoint Berkeley 2017
- 2. 10 Weeks 143 Interviews 2 Restarts Event Discovery Travel Planning InïŹuencer Marketing
- 3. A team of pro-travelers JuanAlex Michael ChaiGaganClay
- 4. An online tool to automatically schedule & book vacation activities Week: 0 - Interviews: 0
- 5. 30 interviews showed millennials want spontaneity during their trips âIâm on vacation. No timetables please.â
- 6. No problem, weâll build and app to help them discover what locals are doing Week: 2 - New interviews: 30
- 7. Turns out millennials are already getting insider tips organically on social media âI can get recommendations from my friends on Facebook and thatâs great. I donât need another appâ
- 8. Ok, so millennials are heavily inïŹuenced by the content their friends create on social media Could businesses beneïŹt from this content? Week: 3 - New interviews: 21
- 9. What if businesses could sponsor posts from millennials like they do with celebrities? Macro InïŹuencer 100k+ Followers Nano InïŹuencer 1k - 10k Followers
- 10. Nano-inïŹuencers have 4x engagement rate and cost 12x less < $500k = 6.6m likes $500k = 80m likes
- 11. The rise of temporary social media platforms has eliminated millennialsâ reluctance to promote
- 12. Letâs build a web platform that allows businesses to crowdsource marketing campaigns to nano inïŹuencers Week: 4 - New interviews: 16
- 13. Local businesses need better marketing tools âI offered 50 free beers on Facebook, and only 15 people showed upâ Week: 5 - New interviews: 13 Freehouse
- 15. Our 6 nano-inïŹuencing experiments revealed 3 key drivers of growth Immediate Revenue Branded yet Organic Posts Quality Promotions
- 16. We can grow to larger & more scalable verticals with regional/national brands Bars & Restaurants $756M marketing spend Week: 9 - New interviews: 48 Consumer Brands $595B marketing spend
- 17. $595B spent on ads worldwide $48B spent on mobile ads in US Total inïŹuencer market for brands is big and growing $2.3B spent on inïŹuencers in US
- 18. Ad agencies that build campaigns for brands will be our key partners in reaching brands âInïŹuencer selection remains the most difïŹcult part of executing a campaign for brandsâ Horizon Media Week: 12 - New interviews: 15
- 19. InïŹuencer market is fragmented, no direct competitor in nano space InïŹuencer Platforms PR &AdAgencies SocialM edia A ds D eals Sites SocialScoring
- 20. In the next 3 months Recruit nano- inïŹuencers 50 Interviews with agencies & brands
- 21. This is Day 1 of our next chapter