berkeley, berkeley class, business model, business model canvas, customer development, engineering, lean launchpad, lean startup, startup, steve blank

1. With Doctors
In the clinic?
Before
20 interviews
20 survey
After
125+ interviews
At home
As a Service!
Know your oxygen saturation
continuously

2. At home
As a Service!
Know your oxygen saturation
continuously
After
125+ interviews

3. Maria Artunduaga
MD, MPH, MTMc
Ideation/Execution
Stephanie Nemec
BS, MTMc
Regulatory/Project
Management
Siobhan Rigby
BS, MTMc
Engineer
Arding Hsu
Siemens,
The Batchery
Mentor
Our Team
Priti Bachhawat
PhD, MBAc
Business/Finance

4. Week 1
Hypothesis: Hospitals need us

5. Hypothesis: Doctors want to know patient
Week 1
oxygen levels all the time
MVP 1.0

6. Athletes
Sleep
Apnea
Patients
Babies
Pilots
Week 2-4
We explored our new hypotheses . . .

7. Currently
monitor
heart rate
Could be
used in home
(vs hospital)
diagnosis
10-15% of
all babies
Pilots
recommended
monitoring
>10,000ft
Week 2-4
We explored our new hypotheses . . .

8. *proxy for Sharon
Then, we met Sharon

9. *proxy for Sharon
I would pay $500+
to avoid this
ambulance ride
Eureka Moment

10. Week 4
Direct to consumer (ish)

11. Week 6
Device space is crowded

12. *proxy for Sharon
Eureka moment: Take 2
Sharon costs her
insurance
$120,000/year!

13. Week 6+
Ecosystem is
COMPLEX

14. Week 7
Investment is different for healthcare
Regulatory &
Reimbursement
affect
Milestones,
Acquisitions
and Exits

15. Technology Clinicians Industry
Week 8
Key partners and relationships

16. Where are we NOW?
Data
Analytics
Alerts,
Support
Week 10

17. MVP
Physician
Support
Connect

18. Market Size
$57.5B
Target
SAM
TAM
$6B
$138M

19. We are going for it!
Competitions:
Grants:
Platform oxygen service starting with
Chronic Obstructive Pulmonary Disease
(COPD) Patients

20. Business Model Canvas
Weeks 1-10

21. Week 1

22. Week 2

23. Week 3

24. Week 4

25. Week 5

26. Week 6

27. Week 7

28. Week 8

29. Week 9

30. Week 10