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Customer count until now → 63
52 residential homes
Customers since last class → 8
8 residential homes
There is only ONE renewable energy product
that is both viable and available to
homeowners.
It’s time for ANOTHER option.
Product Specs.
● 400W per day
● 24 hour clean power generation
● 2-3 year return on investment time
● One size coupling capability
● $400-600
● Indoor & Outdoor Compatibility
Eva Power Columbia Univ 2020
Eva Power Columbia Univ 2020
Eva Power Columbia Univ 2020
Day 1 : Key Learnings
❖ Customer segments:
➢ Too broad (don’t boil the
ocean).
➢ Product specifications
not well defined.
➢ Our key partners should
also be customer
segments.
❖ Value Proposition:
➢ Do not define product
specifications here.
➢ Define what how our
product alleviates the
customers problems.
➢ Define MVP.
❖ Key Next Steps:
➢ Narrow the customer
segment and redefine
our business model to fit
our target customers.
➢ Completely reword our
value propositions.
Eva Power Columbia Univ 2020
Day 2 : Key Learnings
❖ Value Proposition
➢ We boast a smaller space
requirement for energy
production, but renters still
require a smaller unit to be
completely satisfied.
❖ Customer Segment
➢ Renters only interested
in buying a single unit.
➢ Golf Clubs more
interested in ROI, not
necessarily renewable
energy.
❖ Key Next Steps:
➢ Focus on homeowners as
potential customers.
➢ Focusing on 9 hole golf
courses and 18 hole golf
courses individually.
Eva Power Columbia Univ 2020
Day 3 : Key Learnings
❖ Channel/Revenue Stream
➢ Decided to focus solely on
direct sale methods
❖ Customer Segments/
Value Proposition
➢ As a start up, 18 hole
golf courses are not
our target customer.
➢ Determined where
homeowners would
implement EvaPower.
❖ Key Next Steps:
➢ Discover general number of
units homeowners are willing
to buy.
➢ Determine the customers’
comfortable price range
➢ Pivot from golf courses.
Eva Power Columbia Univ 2020
Day 4 : Key Learnings
❖ Customer Relations
➢ Expanded and improved
“Get” strategy
❖ Customer Segments
➢ Younger demographic
homeowners are more
interested in the
product than the older
demographic.
❖ Key Next Steps:
➢ Target housing developers in
charge of building sustainable
house communities.
➢ Target governments of other
nations that are pushing for
renewable energy.
Get Strategy
Generating Awareness & Interest
● Columbia University
○ Articles, news, free media publicity
● Expos with demonstrations
● Clean energy Influencers
○ Promotions and reviews
● Door to door advertising
● Company website
Eva Power Columbia Univ 2020
Where we ended?
➢ Homeowners are currently our
biggest customer
➢ Possible housing developers.
➢ Estimated price $400-$600 per unit
➢ Direct Sale Model
What to do Next?
➢ Seek water purifying companies
that need electrical power to
clean the water.
➢ Target housing developers in
charge of building sustainable
house communities.
➢ Target governments of other
nations that are pushing for
renewable energy.
➢ Mayor De Blasio's push for all
residents to have clean energy by
2024→ reopens renters market
➢ Pursue other online platforms to
advertise our technology
Channel Road Map
Product
Aware
ness
End-User
Customer
Website
Evalu
ate
Sales
force
Shipping
Maintenance
and
Installation
Retail
Store
Product
Website
End-User
Customer
Direct
Day 1 Day 5 : Direct Sales
Indirect
Sale
Licensing/
Patent sale
Revenue Model
Goods and
Manufacturing
R&D
Engineer
ing
Advertisi
ng
Profit
$125
Shipping
$150 $35
List Price:
$500
30% 7%
$50
Sales force
25%
$50 $90
10% 10% 18%
Income : List Price $300
➢ Leasing
➢ Direct Sale
➢ Indirect Sale (Retail,
Wholesale, Amazon)
➢ Selling Patent
Expenditure
➢ Sales force
➢ R&D
➢ Goods and
Manufacturing
Day 1
Direct+indirect
Day 5
Direct Sale Only
Day 2
$7T
Day 5

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Eva Power Columbia Univ 2020

  • 1. Interviews Customer count until now → 63 52 residential homes Customers since last class → 8 8 residential homes
  • 2. There is only ONE renewable energy product that is both viable and available to homeowners. It’s time for ANOTHER option.
  • 3. Product Specs. ● 400W per day ● 24 hour clean power generation ● 2-3 year return on investment time ● One size coupling capability ● $400-600 ● Indoor & Outdoor Compatibility
  • 7. Day 1 : Key Learnings ❖ Customer segments: ➢ Too broad (don’t boil the ocean). ➢ Product specifications not well defined. ➢ Our key partners should also be customer segments. ❖ Value Proposition: ➢ Do not define product specifications here. ➢ Define what how our product alleviates the customers problems. ➢ Define MVP. ❖ Key Next Steps: ➢ Narrow the customer segment and redefine our business model to fit our target customers. ➢ Completely reword our value propositions.
  • 9. Day 2 : Key Learnings ❖ Value Proposition ➢ We boast a smaller space requirement for energy production, but renters still require a smaller unit to be completely satisfied. ❖ Customer Segment ➢ Renters only interested in buying a single unit. ➢ Golf Clubs more interested in ROI, not necessarily renewable energy. ❖ Key Next Steps: ➢ Focus on homeowners as potential customers. ➢ Focusing on 9 hole golf courses and 18 hole golf courses individually.
  • 11. Day 3 : Key Learnings ❖ Channel/Revenue Stream ➢ Decided to focus solely on direct sale methods ❖ Customer Segments/ Value Proposition ➢ As a start up, 18 hole golf courses are not our target customer. ➢ Determined where homeowners would implement EvaPower. ❖ Key Next Steps: ➢ Discover general number of units homeowners are willing to buy. ➢ Determine the customers’ comfortable price range ➢ Pivot from golf courses.
  • 13. Day 4 : Key Learnings ❖ Customer Relations ➢ Expanded and improved “Get” strategy ❖ Customer Segments ➢ Younger demographic homeowners are more interested in the product than the older demographic. ❖ Key Next Steps: ➢ Target housing developers in charge of building sustainable house communities. ➢ Target governments of other nations that are pushing for renewable energy.
  • 14. Get Strategy Generating Awareness & Interest ● Columbia University ○ Articles, news, free media publicity ● Expos with demonstrations ● Clean energy Influencers ○ Promotions and reviews ● Door to door advertising ● Company website
  • 16. Where we ended? ➢ Homeowners are currently our biggest customer ➢ Possible housing developers. ➢ Estimated price $400-$600 per unit ➢ Direct Sale Model What to do Next? ➢ Seek water purifying companies that need electrical power to clean the water. ➢ Target housing developers in charge of building sustainable house communities. ➢ Target governments of other nations that are pushing for renewable energy. ➢ Mayor De Blasio's push for all residents to have clean energy by 2024→ reopens renters market ➢ Pursue other online platforms to advertise our technology
  • 18. Revenue Model Goods and Manufacturing R&D Engineer ing Advertisi ng Profit $125 Shipping $150 $35 List Price: $500 30% 7% $50 Sales force 25% $50 $90 10% 10% 18% Income : List Price $300 ➢ Leasing ➢ Direct Sale ➢ Indirect Sale (Retail, Wholesale, Amazon) ➢ Selling Patent Expenditure ➢ Sales force ➢ R&D ➢ Goods and Manufacturing Day 1 Direct+indirect Day 5 Direct Sale Only

Hinweis der Redaktion

  1. I say we delete the names
  2. Clearly we were an absolute mess on day one.
  3. Updates: Channels: Due to our main revenue source being direct to residential consumer, customer feedback showed that adding partners/channels such as amazon would make our product more accessible to them. Customer Segments: After Speaking with customers of the rental background, due to the fact that our value proposition boasted that our product reduced the overall electricity bill of our customers by at least 10%, the majority of renters (specifically in NYC) do not have adequate space for our minimum size product. This would lead to a smaller revenue stream because of lack of space which would lead to fewer purchases. (talk about how this would be a potential novelty item for them) We also spoke with homeowners in several states, our feedback was more positive: homeowners were seeking to buy more than one unit, which would increase our direct sales. Customer Relationships- Homeowners have expressed their need for a warranty or free period of maintenance since since they are making a large investment. Add profesor sahin to “dictionary?” and get rid of small golf courses!
  4. Completely chnge the blue box!
  5. Add sahin to dictionary!
  6. Talking points: We have a direct channel Raising awareness Having our product used by Columbia results in articles, videos, news stations talking about out product Possible famous renewable energy vloggers, bloggers Self advertisement, word of mouth, social media, Evaluation Based off the feedback from Tom Using our MVP mentioned earlier, our price saver calculator Purchasing: Website sales Door to door sales Over the phone sales Sales Force: Door to door - need to talk about how we hire door to door people , phone calls Shipping: To be Determined After Sales Maintenance, sales, warranties.
  7. Transportation Sales Force Manufacturing R&D, engineering, Labor Advertising