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With both the rise of content marketing and the decline in value of banners ads, marketers are faced with the challenge of finding new ways to attract and engage with users.
Content Ads (a form of native ads which users content as the ad itself) now offer marketers the means to promote their marketing content in a way that users will see, respond to and ultimately engage. Zemanta offers a platform that allows advertisers to programmatically create and manage content ad campaigns.
Zemanta's content ad platform allows marketers to organize their content, format the content dynamically for content ads, promote across the range of content ad networks and exchanges, automatically optimize and report across the entirety of their campaigns.