Rethinking Facebook Strategy: Let's Move From Interruptions to Meaningful Connections
•
24 likes•7,499 views
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (16)
Similar to Rethinking Facebook Strategy: Let's Move From Interruptions to Meaningful Connections
Similar to Rethinking Facebook Strategy: Let's Move From Interruptions to Meaningful Connections (20)
Recently uploaded
Recently uploaded (20)
Rethinking Facebook Strategy: Let's Move From Interruptions to Meaningful Connections
- 1. Rethinking Facebook Strategy Let's Move From Interruptions to Meaningful Connections Dimitris Savvakos, Creative Director, OgilvyOne Athens
- 2. Brands & Facebook A Love Story
- 4. suddenly...
- 5. suddenly... 40% drop in organic Facebook reach across all pages between August and November 2012 Social Bakers
- 8. The Real Issue “The internet was meant to herald the arrival of a more open, two-way dialogue between marketers and consumers, but that didn't really happen. We just created more ways of broadcasting.” Sheryl Sandberg, Facebook's COO
- 9. How can we change that?
- 10. Let's move: from Interruptions to meaningful Connections
- 12. Rethink Content Being Relevant Create content about relevant things that really matter to your fans.
- 13. Rethink Applications Identifying a Need
- 14. Rethink Applications Identifying a Need Offer useful tools & services that help your fans satisfy a need or solve a problem.
- 15. Rethink Applications Identifying a Need Swapp.gr: Nescafé Frappé’s social exchange community with more than 100.000 items
- 16. Rethink Promotions Making a Social Exchange
- 17. Rethink Promotions Making a Social Exchange Instead of prizes, offer value to your fans by making a social exchange.
- 18. Rethink Promotions Making a Social Exchange Every time a fan shared Eject Festival’s poster the price of the ticket dropped, for everyone.
- 19. Rethink Your Business Collaborating with your Fans
- 20. Rethink Your Business Collaborating with your Fans Collaborate with your fans, get them involved in your projects making your business social.
- 21. Rethink Experiences Doing Instead of Promoting
- 22. Rethink Experiences Doing Instead of Promoting Create experiences around your brand values instead of just talking about them.
- 23. “Part of our “engagement strategy” is not only to promote happiness but to “do” happiness.” Joseph Tripodi, Coca-Cola
- 24. Rethink Experiences Using Facebook as a Medium
- 25. Rethink Experiences Using Facebook as a Medium Just adapting your campaigns is not enough. Think of Facebook as a new type of creative medium.
- 26. Rethinking Your Facebook Relationship 1 - Be Relevant 2 - Identify a Need 3 - Make a Social Exchange 4 - Collaborate with your Fans 5 - Do Instead of Promoting 6 - Use Facebook as a Medium
- 27. Content Business Connections Tools Experiences Promotions
- 28. Overall, for a relationship to work, you have to work hard. But...
- 29. (Your Fans Will)Thank you! social.ogilvy.com @savvakos dimitris.savvakos@ogilvy.com