The document outlines three rules for social media engagement: 1) Add Value by making a social exchange and using social currency, 2) Be Exclusive by giving exclusive first looks and letting fans choose exclusive experiences, and 3) Fuel Fan Power by creating a place for fans to play and collaborating with them. Following these three rules can help brands engage with fans repeatedly on social media.
7. Add Value
Make a Social Exchange
“84% of people would
share their personal
information with brands
in exchange for a tailored
service.”
Contagious Magazine
7
24. The Rules of Engagement
Add Value Be Exclusive Fuel Fan Power
Make a Social Exchange Give the Exclusive First-Look Create a Place to Play
Use the Social Currency Let them Choose Collaborate
Offer An Exclusive Experience
Engage Again And Again