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The new rules of engagement:

    Add value, be exclusive
    and fuel fan power
    Dimitris Savvakos, Creative Director
    OgilvyOne Athens




1
What is social media
    engagement?




2
Social media engagement
    is a game!




3
The rules to win
    the engagement game
4
RULE 1

    Add Value




5
Add Value
    Make a Social Exchange




6
Add Value
                        Make a Social Exchange



    “84% of people would
    share their personal
    information with brands
    in exchange for a tailored
    service.”
                  Contagious Magazine

7
Add Value
    Make a Social Exchange




8
Add Value
    Use the Social Currency




9
Add Value
     Use the Social Currency




10
RULE 2

     Be Exclusive




11
Be Exclusive
      Give the Exclusive First-Look




12
Be Exclusive
     Give the Exclusive First-Look




13
Be Exclusive
     Let Fans Choose




14
Be Exclusive
     Let Fans Choose




15
Be Exclusive
      Offer An Exclusive Experience




16
RULE 3

     Fuel Fan Power




17
Fuel Fan Power
     Create a Place to Play




                   Create a Place to Play




18
Fuel Fan Power
     Create a Place to Play




                   Create a Place to Play




19
Fuel Fan Power
        Collaborate




20
Engage again
     and again




21
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The Rules of Engagement




   Add Value                    Be Exclusive                Fuel Fan Power
Make a Social Exchange      Give the Exclusive First-Look   Create a Place to Play
Use the Social Currency           Let them Choose                Collaborate
                            Offer An Exclusive Experience




                          Engage Again And Again
Thank you!
     social@ogilvy
     @savvakos
     dimitris.savvakos@ogilvy.com


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The new Rules of Engagement:
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