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HUBSPOT CASE ANALYSIS
Inbound Marketing




SMARKETING
Businesses focused on Inbound Marketing have a 62% lower
 cost-per-lead than those that focus on outbound techniques

HubS...
Hubspot’s Product Portfolio
Hubspot Owner                    Hubspot Marketer
SEO(500 keywords)                SEO(2000 ke...
Hubspot.com Customer base
Owner Ollie(68%)               Marketer Mary(31%)



Now the question or dilemma    Market Poten...
So what it is?
              Obviously Hubspot 

A Tool
…….NOOOO


   Marketing Secret Weapon
  Which has all sort of too...
Another ?????
Why not traditional outbound marketing
programs, including telemarketing and
traditional advertising…..?

Co...
Hubspot
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This presentation is case analysis of Hubspot.com with issues related to customer focus,product and services offerings and marketing techniques.

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Hubspot

  1. 1. HUBSPOT CASE ANALYSIS
  2. 2. Inbound Marketing SMARKETING
  3. 3. Businesses focused on Inbound Marketing have a 62% lower cost-per-lead than those that focus on outbound techniques HubSpot is a venture-funded marketing software company based in cambridge , Massachusetts started in 2006 by Its customer base grew from over 1,400 in July 2009 to over 3,600 in November 2010, mainly in the USA.
  4. 4. Hubspot’s Product Portfolio Hubspot Owner Hubspot Marketer SEO(500 keywords) SEO(2000 keywords) Business Blogging Business Blogging Business Blog Analytics Business Blog Analytics Competitor Analysis(up to 20) Competitor Analysis(up to 5) Closed Loop Marketing Analytics Marketing Analytics Lead Tracking and Intelligence Website Editor Lead Grader Lead Tracking and Intelligence Lead visit Alerts Landing Page Wizard Landing Page Wizard Marketing intelligence Marketing intelligence Social Media Social Media Inbound Marketing Advice Inbound Marketing Advice Salesforce.com integration
  5. 5. Hubspot.com Customer base Owner Ollie(68%) Marketer Mary(31%) Now the question or dilemma Market Potential: Small-and is which type of customer to Medium-sized Businesses focus on and get to success 2,289,023 faster…?
  6. 6. So what it is? Obviously Hubspot  A Tool …….NOOOO Marketing Secret Weapon Which has all sort of tools which helps make your marketing easier and more effective…………………………………………………….
  7. 7. Another ????? Why not traditional outbound marketing programs, including telemarketing and traditional advertising…..? Cold calling is for losers Should do what they Preach…….

This presentation is case analysis of Hubspot.com with issues related to customer focus,product and services offerings and marketing techniques.

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