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Landing Page Optimization –
Tim Ash
3 keys to Online Marketing
• Acquistion : Getting people to your website
or Landing page
• Conversion : Persuading them to...
Acquisition Methods
• Online
• Offline
Online Acquisition Methods
•
•
•
•
•
•
•

Seo
• In House Email lists
Banner & Text Ads
• Online Video Ads
PPC
Affiliates
T...
Offline Acquisitions Methods
• Brand Awarness
• TV and Radio
Advertising
• Print Ad Magazine
Advertising
• PR and Media
Co...
Conversions
• A Conversion happens when a visitor to your
landing page takes a desired conversion action
that has a measurable value t...
External Conversion Factors
•
•
•
•
•

Brand Strength
Degree of Commoditization
Seasonality
Physicality and uniformity
Int...
Retention
•
•
•
•
•

E-mail
Newsletters
Blog feeds
News feeds
Rewards and loyalty
The Myth of Perfect Conversion
Three types of visitors to your website:

• Noes : Those that wont ever take the

desired a...
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A brief overview on Chapter - 1 of Landing Page optimization by Tim Ash.

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Landing page optimization – tim ash

  1. 1. Landing Page Optimization – Tim Ash
  2. 2. 3 keys to Online Marketing • Acquistion : Getting people to your website or Landing page • Conversion : Persuading them to take the desired action • Retention : Deepening the relationship and increasing its lifetime value.
  3. 3. Acquisition Methods • Online • Offline
  4. 4. Online Acquisition Methods • • • • • • • Seo • In House Email lists Banner & Text Ads • Online Video Ads PPC Affiliates Third Party Email Lists Social Networking Blogs
  5. 5. Offline Acquisitions Methods • Brand Awarness • TV and Radio Advertising • Print Ad Magazine Advertising • PR and Media Coverage • Client Referrals • • • • Direct Marketing Outdoor Advertising Industry Tradeshows Industry Analyst Coverage • Promotional Items
  6. 6. Conversions
  7. 7. • A Conversion happens when a visitor to your landing page takes a desired conversion action that has a measurable value to your business. • The desired action can be a purchase , download , form – fill , or even a simple click through to another page on your website.
  8. 8. External Conversion Factors • • • • • Brand Strength Degree of Commoditization Seasonality Physicality and uniformity Intention and commitment
  9. 9. Retention
  10. 10. • • • • • E-mail Newsletters Blog feeds News feeds Rewards and loyalty
  11. 11. The Myth of Perfect Conversion Three types of visitors to your website: • Noes : Those that wont ever take the desired action • Yesses : Those that will always taket he desired action • Maybes : Those that may take the desired action

A brief overview on Chapter - 1 of Landing Page optimization by Tim Ash.

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