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Traditional Vs Digital Marketing A Point Of View

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Saurabh Chauhan
Saurabh Chauhan

A perspective difference between the Mighty Traditional Media and the new kid on the block i.e. Digital Media!

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Traditional vs Digital Marketing WHAT IS THIS BUZZ ABOUT TODAY ’S By: SENSATION! Saurabh Chauhan
Smart Buyers? What Does That Means? • Smart Buyers are the Ones who have the Internet Connections. • Who have the Decision Making Capabilities. • Who Becomes Advocate to your Brands if they like it. • The contrary is also true- You can say a HARSH Reality • Who Look for Value of their money. • And last but not the least WHO HAVE THE MONEY… MONEY WORTH SPENDING ONLINE!
Hmm that’s a point worth giving a thought! Let’s see how Traditional Media and Digital Media will help us to stand out and how effective is it going to be!
Good Old Days – Traditional Media Approach Or You can Choose Television! Hmm Good choice… but you never know what’s the Mood of your target audience when the switch on the TV… And Believe Me… An angry viewers is for sure not going to buy your DETERGENT!
Why Traditional Media is Loosing its Luster?

Give Them a Platform!
Your Message Should Be: 1 INTERACTIVE 2 CUSTOMIZABLE 3 CONTEXTUAL 4 ENTERTAINING 5 PLAYABLE 6 USEFUL
WE DON’T HAVE TO DO ADVERTISING WE HAVE TO COMMUNICATE REST WILL TAKE CARE OF IT!
How to Stand Out with Digital? THINK DIFFERENT FOR DIGITAL UNDERSTAND PEOPLE, THEN TECHNOLOGY
Traditional Vs Digital Marketing A Point Of View

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Traditional Vs Digital Marketing A Point Of View

  • 1. Traditional vs Digital Marketing WHAT IS THIS BUZZ ABOUT TODAY ’S By: SENSATION! Saurabh Chauhan
  • 2.
  • 3. Smart Buyers? What Does That Means? • Smart Buyers are the Ones who have the Internet Connections. • Who have the Decision Making Capabilities. • Who Becomes Advocate to your Brands if they like it. • The contrary is also true- You can say a HARSH Reality • Who Look for Value of their money. • And last but not the least WHO HAVE THE MONEY… MONEY WORTH SPENDING ONLINE!
  • 4.
  • 5.
  • 6. Hmm that’s a point worth giving a thought! Let’s see how Traditional Media and Digital Media will help us to stand out and how effective is it going to be!
  • 7. Good Old Days – Traditional Media Approach Or You can Choose Television! Hmm Good choice… but you never know what’s the Mood of your target audience when the switch on the TV… And Believe Me… An angry viewers is for sure not going to buy your DETERGENT!
  • 8. Why Traditional Media is Loosing its Luster?
  • 9.
  • 10.
  • 11.
  • 12. Give Them a Platform!
  • 13.
  • 14.
  • 15. Your Message Should Be: 1 INTERACTIVE 2 CUSTOMIZABLE 3 CONTEXTUAL 4 ENTERTAINING 5 PLAYABLE 6 USEFUL
  • 16. WE DON’T HAVE TO DO ADVERTISING WE HAVE TO COMMUNICATE REST WILL TAKE CARE OF IT!
  • 17. How to Stand Out with Digital? THINK DIFFERENT FOR DIGITAL UNDERSTAND PEOPLE, THEN TECHNOLOGY