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Taxonomy Is User Experience


Dave Cooksey
IA Summit 2008
Miami, Florida
April 13, 2008
About Me


Dave Cooksey, MA, MSIS
•   User Experience Lead at gsi interactive, a Division of GSI Commerce, Inc.

•   2007 - 2008 Chair of PhillyCHI, Philadelphia chapter for the Association
    for Computing Machinery’s special interest group in Human-Computer
    Interaction (SIG-CHI)

•   Performed taxonomy / IA work for:
    Ace Hardware • Babies‘R’Us • Bath  Body Works • Dick’s Sporting Goods
    • Ecko • Filson • Hershey’s Gifts • iRobot • Linens ‘n Things • Toys‘R’Us
The Business Wants It
But What Do They Think It Is?
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience
Taxonomy Is User Experience

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Taxonomy Is User Experience

  • 1. Taxonomy Is User Experience Dave Cooksey IA Summit 2008 Miami, Florida April 13, 2008
  • 2. About Me Dave Cooksey, MA, MSIS • User Experience Lead at gsi interactive, a Division of GSI Commerce, Inc. • 2007 - 2008 Chair of PhillyCHI, Philadelphia chapter for the Association for Computing Machinery’s special interest group in Human-Computer Interaction (SIG-CHI) • Performed taxonomy / IA work for: Ace Hardware • Babies‘R’Us • Bath Body Works • Dick’s Sporting Goods • Ecko • Filson • Hershey’s Gifts • iRobot • Linens ‘n Things • Toys‘R’Us
  • 4. But What Do They Think It Is?