3. Hi, my name is Saskia
@saskiavideler
The Dutchess bvba
* Royal Content Strategies, Content Creation &
Social Media Services*
4. Hi, my name is Saskia
@saskiavideler
The Dutchess bvba
* Royal Content Strategies, Content Creation &
Social Media Services*
Co-founder of:
Content Strategy Meetup Belgium
5. Hi, my name is Saskia
@saskiavideler
The Dutchess bvba
* Royal Content Strategies, Content Creation &
Social Media Services*
Co-founder of:
Content Strategy Meetup Belgium
I <3 Rollerderby
6. Why your next BFF
will probably be a
Content Strategist.
Saskia Videler - The Dutchess bvba
UX Antwerp / UX Beers
missions are similar:
goals complement each other
make each web/app/other experience a great one
not the same
equaly important
useless discussion, let’s get on with the important stuff
very exciting, involving spreadsheets.
Your welcome.
using metaphore of journey
helps us to define and create content matching context (type, place, emotion, ...)
same as design, copy is a guide or map too.
think about the emotions a customer has when visiting the site or using the app
is he angry, scared, looking for answers? This is also a context provider
we don’t like to scream ‘we’re the best!’, ‘we’re going to change your life!’
we want to make your experience a nice, smooth one
help customers