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Content Strategy & Content Marketing

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Why you need both content strategy and content marketing to make your social efforts succeed.

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Content Strategy & Content Marketing

  1. 1. Hi! Have we met? @saskiavideler The Dutchess bvba * Royal Content Strategies, Content Creation & Social Media Services* Co-founder of: Community Managers Belgium & Content Strategy Meetup Belgium I <3 Rollerderby
  2. 2. Content Strategy <3 Content Marketing #CMBE <3 #CSMB
  3. 3. Content Strategy? I am Saskia
  4. 4. Content Strategy Getting the right content At the right time At the right place To the right audience
  5. 5. Content Strategy Message Relevancy Form Place Time Tone of voice
  6. 6. No Content Strategy for your social efforts?
  7. 7. With Content Strategy for your social efforts
  8. 8. Start by listening & talking to your... Current audience Target audience Stakeholders ... Analyze Create the perfect Content Strategy Do awesome Content Marketing
  9. 9. Content Strategy ≠ Having a Facebook page Having a Blog Having a Twitter account Writing blogposts, updates, tweets ...
  10. 10. So what about Content Marketing?
  11. 11. Content Marketing Creation & sharing Execution of the strategy Use the strategy to create awesome content and to share it at the right time & place
  12. 12. #CMBE <3 #CSMB meetup.com/Content-Strategy-Meetup-Belgium @saskiavideler

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