AOL Company History

AOL Company History
AOL: The Past, Present, and Future
Description of the Firm:
Company History
In 1983 AOL began life in large part thanks to Bill Von Meister, and only had one product. In fact
the company was first called Control Video Corporation. In 2015 as a company was sold to Verizon
for 4.4 Billion. To say at the very least, AOL did something right as a corporation over the years.
The first product they every came out with was called GameLine, which is a service that hooked
your Atari 2600 to your phone line to rent games for 1 dollar (fastcompany). Not soon after it's
beginning, Control Video Corporation collapsed and over 90 % of its staffed were fired. However
out of the ashes of Control Video Corporation, in 1985 Steve Case founded "Quantum ... Show more
content on Helpwriting.net ...
The main issue is the combinations of the two different cultures between AOL and Verizon. I have
no doubt that the two companies can benefit each other financially, market share growth, and with
development of new products/services. However, all that is dependent on how the cultures and
ideologies mix. Like I had said earlier, AOL's view of business is that they take care of their
employees first and focus more internally. They believe that happy and healthy employees lead to
happy customers and a healthy business. Verizon believes the exact opposite, and that we must focus
on the customers and market first. They believe that the success will then lead to the employees
feeling well about there jobs and the environment they are in, more outwardly
... Get more on HelpWriting.net ...

Company 's History : Nintendo
Company's History: Nintendo first started in 1889 under the leadership of Fusajiro Yamauchi, who
named the company at first "Nintendo Koppai" (Jones, 2013). He started his company by selling
Hanafuda Cards; these are simple cards that are used to play multiple games – much like the more
common standardized 52 playing card sets (Jones, 2013). The name Nintendo originally is a
Japanese metaphor and basically means "leave luck to heaven" (How Nintendo, Lego, Adidas and
17 other Major Companies Got Their Names, 2013). The Nintendo's Corporations' real boost in
there business was their trip to the United States when Hiroshi Yamauchi, Fusajiro's grandson, met
the largest card manufacturer in the country and was stunned by their small offices (Jones, 2013).
After that, he concluded that his business was limited and has a small angle and he has to think of an
alternative in order to keep his place in the market (Jones, 2013). Their first innovation came by
having a joint venture with Disney in order to print their characters on their cards that helped the
business to jump into an entire new market that helped them in becoming global and grew to be
known overseas (Jones, 2013). Moreover, with their new young audience target, Nintendo created
books that explained new games that could be played with these cards (Jones, 2013). After that, the
company with their new venture decided to go public in 1962 and that helped them in having other
joint ventures (Jones, 2013). A sample of these

The History Of Edsel's Huge Company
As right on time as 1906 Henry Ford had gained 58.5 percent of the organization's stock; and, when
alternate investors shied away from building the goliath (and costly) River Rouge plant in Dearborn,
he got them out; Edsel Ford (1893– 1943) moved toward becoming president (1919). On Edsel's
passing in 1943, Henry Ford came back to the administration, yet in 1945 he turned it over to his
grandson, Henry Ford II, who revamped the organization's tangled arrangement of budgetary
administration and revitalized its corporate culture by employing capable more youthful
administrators. The fizzled presentation of the Edsel (display years 1958– 60) happened in the midst
of these triumphs. Henry Ford II kept on managing the organization as CEO (1945–

Company History Of Apple
center–89064900
10033025209500
75000582930049000492823500 Prepared By
MD.NABIL ISLAM MARUF (TEAM LEADER) NUSRAT JAHAN VABNA MAISHA
TARANNUM
In partial fulfillment of the requirement for MKT 101
Kashfia Ahmed
Assistant Professor
Department of Business Administration
East West University
Date of Submission: 25th March, 2014
Company history:
Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer
electronics, personal computers, computer software, and commercial servers, and is a digital
distributor of media content. Apple 's core product lines are the iPhone smart phone, iPad tablet
computer, iPod portable media players, and Macintosh computer line. Founders Steve Jobs and
Steve ... Show more content on Helpwriting.net ...
All iPhones were and still are equipped with LCDs.
Audio and output: On the bottom of the iPhone, there is a speaker to the left of the dock connector
and a microphone to the right. There is an additional loudspeaker above the screen that serves as an
earpiece during phone calls. The iPhone 4 includes an additional microphone at the top of the unit
for noise cancellation, and switches the placement of the microphone and speaker on the base on the
unit–the speaker is on the right. Volume controls are located on the left side of all iPhone models
and as a slider in the iPod application.
Storage and SIM: The iPhone was initially released with two options for internal storage size: 4 GB
or 8 GB. On September 5, 2007, Apple discontinued the 4 GB models. On February 5, 2008, Apple
added a 16 GB model. The iPhone 3G was available in 16 GB and 8 GB. The iPhone 3GS came in
16 GB and 32 GB variants and remained available in 8 GB until September 2012, more than three
years after its launch. ipod: The iPod is a line of portable media players designed and marketed by
Apple Inc. The first line was released on October 23, 2001, about 8½ months after iTunes
(Macintosh version) was released. iTunes is a media player, media library, and mobile device
management application. The most recent iPod redesigns were announced on September 12, 2012.
There are four current versions of the iPod: the ultra–compact iPod Shuffle, the compact iPod Nano,
the

A History of the Indian River Citrus Company
Indian River Citrus Company (A) Indian River Citrus Company is a leading producer of fresh,
frozen, and made–from–concentrate citrus drinks. The firm was founded in 1929 by Matthew
Stewart, a navy veteran who settled in Miami after World War I and began selling real estate. Since
real estate sales were booming, Stewart's fortunes soared. His investment philosophy, which he
proudly displayed behind his desk, was "Buy land. They aren't making any more of it." He practiced
what he preached, but instead of investing in residential property, which he knew was grossly
overvalued, he invested most of his sales commissions in citrus land located in Florida's Indian
River County. Originally, Stewart sold his oranges, lemons, and grapefruit to ... Show more content
on Helpwriting.net ...
Also, interest expenses should not be included, because the cost of capital is already included in the
analysis as a discount. 2. Should the $100,000 that was spent to rehabilitate the plant be included in
the analysis? Explain. No this value should not be included because it is a sunk cost. 3. Suppose
another citrus producer had expressed an interest in leasing the lite orange juice production site for
$25,000 a year. If this were true (in fact, it was not), how would that information be incorporated
into the analysis? The $25,000 is an opportunity cost, so it's important to include this value because
by accepting the project, this $25,000 would not be received and wouldn't be a relevant value. 4.
What is Indian River's Year 0 net investment outlay on this project? What is the expected non–
operating cash flow when the project is terminated at Year 4? (Hint: Use Table 1 as a guide.) Net
operating Outlay = 580,000 (Equipment cost + Shipping Charge + Installation Charge + Net
Working Cap) Non–Operating Cash Flow = 91,560 5. Estimate the project's operating cash flows.
(Hint: Again use Table 1 as a guide.) What are the project's NPV, IRR, modified IRR (MIRR), and
payback? Should the project be undertaken? [Remember: The MIRR is found in three steps: (1)
compound all cash inflows forward to the terminal year at the cost of capital, (2) sum the
compounded cash inflows to obtain the terminal

Eli Lilly Company History
Industry Structure: While medicine itself dates to prehistoric times, it was usually homemade
remedies mixed up with the hopes it would cure whatever ailment or illness someone was
experiencing. No set formulas were documented and there was no way to produce or distribute the
medicine in large volumes. The history of the pharmaceutical industry doesn't actually begin until a
small shop in Darmstadt, Germany began selling their products wholesale in the 1840's. [10] In
1859, the world's first factory for producing only medicine was opened by Beecham. [11]
In 1876, after finishing his military career as a cavalry command, Colonel Eli Lilly decided to get
into the pharmaceutical business. "He was a pioneer of new methods in the industry, being one of
the first to focus on R&D as well as manufacturing." [12] It wasn't long before the company
launched its first medication called Succus Alterans which helped treat venereal disease in 1883.
The company made its first million in sales by 1905 and "offered the first commercially available
insulin in 1923." [13] Eli Lilly continued to research and develop new medications and the business
continued to grow each year. ... Show more content on Helpwriting.net ...
In the 90's the company continued to invent more medications for many different aliments and
illnesses which made them a force in the industry. Not all their medication has been a success
however, the company has had several lawsuits filed against them and has been in trouble with the
FDA. In 2015, a lawsuit was settled against the company and their Japanese partner for 2.37 billion
dollars, the largest settlement in US history. [14] Though Eli Lilly has had some setbacks with
lawsuits and losing patents on some of their highly successful medications, the company continues
to invest in research and development for new drug and have a positive outlook on their

Callaway Golf Company History
Callaway Golf Company History
Callaway Golf Company CEO Ron Drapeau told CBSMarketWatch, "We have become known as
the company that brings innovation to the game for the average golfer. We 're not focused on the
elite professional players. It 's been a very successful approach for us."
But that is not to say that Callaway clubs are spurned by professionals. By the end of the 2000
professional tour, Callaway Golf ranked as the most–played manufacturer of drivers, fairway woods
and irons on the world 's five major professional tours combined.
Best known for its Big Bertha, ERC II, C4, Hawk Eye VFT, and Steelhead drivers and fairway
woods, Callaway Golf also makes irons, wedges, Odyssey White Hot and Dual Force putters, and
several ... Show more content on Helpwriting.net ...
With Ely Callaway back at the helm, Callaway Golf proceeded to introduce a new set of titanium
metal woods, and its low–center–of–gravity tungsten–injected titanium irons. The metal woods
reportedly gave the ball a more penetrating flight, while the irons facilitated long trajectory shots.
In February 2000, Callaway Golf introduced its much–anticipated Rule 35 golf balls. Named after
the unofficial 35th Rule of Golf, which admonishes the player to "enjoy the game," the balls '
superior performance made them the Number 2 ball in usage, top 10 finishes and wins in the five
major professional tours in their first year in play.
In 2000, Callaway Golf announced that it would produce a new forged titanium driver. But with the
introduction of its so–called ERC II Forged Titanium Driver later that year, Callaway Golf suddenly
found itself double–bogeyed. Although the new driver was ruled eligible for play overseas (it was
actually rated the top driver in Japan and the number–one driver on the Japan PGA tour), it was
ruled to be non–conforming to the United States Golf Association 's (USGA) limits on the
coefficient of restitution – that is to say, its action was too spring–like – and the club was therefore
deemed unacceptable for play in tournament events where USGA Rules apply.
By mid–2002, the USGA had decided that the banned drivers would be legal for use by recreational
golfers – but not for professionals – until 2008, after which time they would again be

Company History And History Of Nestle India
NIL is Indian subsidiary of global FMCG major, Netle SA. Nil introduced Maggi brand to Indian
consumers with the launch of Maggi 2 minutes noodle, an instant food product, in 1982. With
launch of Maggi noodles, NIL created an entirely new food category– instant food– in Indian
packaged food market. Nestle which world knows as a cautious and conservatory company is a
swiss originated 140 years old Multinational company started by Carlo Donati. Nestle India's
business objective and that of its management and employees is to manufacture and market the
company's products in such a way as to create value that can be sustained over the long term for
consumers, shareholders, employees, business partners. Product mix of NIL consists of milk
products and baby products, beverages, processed foods, chocolates and confectionary. Nestle India
is one of the leading companies in FMCG space in India and it is acknowledged among India's most
respected companies.
HISTORY:– ... Show more content on Helpwriting.net ...
At this time during industrial revolution in Switzerland created factory jobs for women, who were
therefore left with very time to prepare meals.Due to this growing problem, Swiss public welfare
asked Julli magi to make a vegetable based product that would be quick to prepare and easy to
digest. It was first protin reach meal to the market . In 1863, ulli magi developed a formula to add
taste to meals, which later paved the way for MAggi and other easy to make food

Company History And Top Leadership
Company History and Top Leadership "Our mission is to inspire and nurture the human spirit – one
person, one cup, and one neighborhood at a time" ("Company Information, 2015). Starbucks'
mission statement exemplifies their ambition to ensure that each customer has an individualized
experience when they enter into their coffeehouse. Starbucks was founded in 1971 and opened their
first location in Seattle's Pike Place Market ("Company Information," 2015). Although the
company's website did not relinquish information on the founders, further research provided the
names of three young businessmen. Jerry Baldwin, Zev Siegl and Gordon Bowker started operations
in Seattle by selling coffee beans and coffee making machines ("History of ... Show more content on
Helpwriting.net ...
From the beginning, he wanted to make the company into so much more than what it was. A specific
way that Howard contributed to the growth was when he traveled to Italy. This unique experience
gave him insight on the operations and the intimacy of coffee shops. Furthermore, Howard has
transformed the company into a successful business that not only produces coffee beans, but creates
the final product as well as initiated the expansion of the product offerings. Business would not be
possible if it were not for the top executives of the company. Starbucks has contributed a portion of
their website to highlight the executives, their experience, as well as their background information.
Among the executives, the top five paid employees of Starbucks include Howard Schultz–
Chairman, President, and CEO, Troy Alstead–Chief Operating Officer, Scott Maw–Executive Vice
President and Chief Financial Officer, Clifford Burrows–Group President (United States, Americas,
and Teavana), and John Culver–Group President (China, Asia Pacific, Channel Development, and
Emerging Brands)("Notice of 2015 Annual Meeting of Shareholders and Proxy Statement," 2015).
Howard Schultz has been with the company since 1981. Previous to starting his career at Starbucks,
Howard worked at the Xerox Corporation for three years as well as Hammerplast U.S.A. as the Vice
President and General Manager. Troy Alstead has been

History Of The Coca-Cola Company
The Coca–Cola Company (Coca–Cola or 'the company') is a manufacturer, marketer and distributor
of finished sparkling and still beverages, non–alcoholic beverage concentrates, and syrups. Coca–
Cola owns more than 500 brands and operates in more than 200 countries. The company's
headquarters are located in Atlanta, Georgia. The Coca–Cola Company employed approximately
129,200 people at the end of FY2014. The company's revenues in FY2014 were $45,998 million.
Ten major events in the Coca–Cola Company history: 1886 The company was founded by
pharmacist John Stith Pemberton from Atlanta, Georgia. 1891 Coca–Cola was sold to Asa G.
Candler, an Atlanta–based businessman. 1893 The trademark 'Coca Cola' was patented. 1899
Benjamin Thomas, Joseph Whitehead and John Lupton established large–scale bottling system.
1916 The unique contour–shape bottle was introduced. 1919 The company's stock was first put on
public sale at $40 per share. 1960 The Coca–Cola Company bought Minute Maid and introduced
Fanta and Sprite drinks. 1982 The company introduced Diet Coke. 1985 The company launched the
new formula of Coca–Cola drink, but was compelled to switch from New Coke back to Coca–Cola
Classic. 2015 Coca–Cola presented first ever polyethylene terephthalate (PET) plastic bottle
partially made from plants. I would not recommend purchasing 500 shares of the Coca–Cola
Company. The New York Stock Exchange ticker symbol for Coca–Cola is KO. The stock price is
$42.19 (October

The History of the Hudson Bay Company
Fur trading started between the Europeans along with the Aboriginals when the most valuable
beaver pelts was a substituted for metal and clothing goods such as iron knives and axis, copper
kettles, blankets and trinkets. The beaver pelts were well desired by the Europeans for the reason
that using this fur for headgear provided an elegant way to keep dry. However these pelts were for
fashion, as men and women could be instantly noted within the social hierarchy by according to
their beaver hats. It was so valuable that the sand on the floor was filtered to save every hair that has
fallen off. For the Europeans, captivating advantages of the rich furs from the Indians in the New
World was a major factor in generating handsome profits, ... Show more content on Helpwriting.net
...
When the two adventurers arrived back to Quebec, they discovered something that wasn't on their
mind. This first attempt on escalating their fur trade enterprise was shattered As their first struggle,
the governor denied the men permission to continue their exploration, mainly frightened that the
voyage would shift the focus away from the St. Lawrence. In doing so the governor of New France,
Marquis d'Argenson, seized 90% of the furs as taxes and fines! The punishment was activated
because the two men had violated the law for "fur trading without a license." Not only did the
confiscation of their pelts were taken place, but they even jailed des Groseilliers! The anger was felt
by the gentlemen and once Groseilliers was freed, the two left the colony. During the next three
years the two men tried their best at persuading Boston clients to fund voyages to Hudson Bay.
Their luck finally approached when their idea of rising demand for furs into Hudson Bay attracted
the attention of Colonel George Cartwright. Cartwright was in New England to extract taxes from
the new colony when he heard this opportunity from Groseilliers and Radisson. He urged the two
gentlemen to travel with him to England to seek sponsorship. The coureur de bois heard many tales
that the Cree nation (west of Lake Superior) had valuable rich furs and they knew the best way to
get these

The Apple Company And Its History
Introduction
In this report I will discuss Private, Public, Voluntary and Charitable business organizations as well
as in depth research into the Apple Company and its history. I will be focusing on all areas of the
company such as Sales and growth, Aims and Profit and Customer service. Apple is one of the best
known public companies in modern day society since turning public in 1980. REF
Apple INC.
Apple is an American technology company which designs, develops and sells computer software
and are famous for products like the IPod, The Apple Mac and ITunes. The company was founded
by Steve Wozniak (who was 26) and Steve Jones (who was 21).
The first computer produced was a typewriter style keyboard with the ability to connect to a TV.
This ... Show more content on Helpwriting.net ...
21 Ann Brashares, ("Steve Jobs Thinks Different." Brookfield, CT: Twenty–First Century Books,
2001)
Wozniak left Apple in 1983 due to losing interest in the day–to–day running of Apple Computers.
Jobs then bought Pixar from George Lucas, which would later become a massive success in
computer animation with movies like Toy Story, Monsters Inc., and Finding Nemo.
In 1994 Apple announced the PowerMac family, these were the first Macs to be based on the
PowerPC chip (processor co–developed with IBM and Motorola).
After Apple peaked in 1990 and by 1996, experts believed the company was doomed. It was not
until 1997, when Apple was desperately in need of an operating system they bought out NeXT
Software (Jobs ' company).Steve Jobs became an interim CEO and decided to make some changes
around Apple this lead to an alliance with Microsoft to create a Mac version of its popular office
software. (Loc.gov,. 'Apple Computers: This Month in Business History (Business Reference
Services, Library of Congress) '
What is the aim of a Private organisation?
The aim of a private organization is to survive by making a profit, this may be a sole–trader working
independently like a newsagent or thousands of shareholders in a large Public Limited Company.
Businesses gain a larger market–share by increasing their sales against

Overview And History / Vision Of Company
Overview/history/vision of company It was in the year of 1962 that Mr. Sam Walton opened the first
Wal–Mart store in Rogers, Arkansas. Within the next 10 years Wal–Mart stores grew and had
already gone National with a total of 51 stores and grossed 78 million dollars in 1972. Fast–
forwarding to 1980 Wal–Mart had grown to 276 stores with a total of 21,000 employees and had
brought in 1 billion dollars. This was a great improvement; the company had grown so much by the
year 1993 that it achieved sales of 1 billion dollars in one week. At the time the Wal–Mart totaled at
1,928 stores and 371,000 employees, including the Sams Club franchise. (Corporate.walmart.com,
2014) Now Wal–Mart has almost anything that one could possibly want within a ... Show more
Examples of reducing the efficiency include putting doors on the refrigerators and freezers,
installing LED lighting in the stores, one building in particular in South Euclid, Ohio was equipped
with LED lighting inside like the rest but also installed LED in the parking lot as well!
(Corporate.walmart.com, 2014) They were also looking at ways to reduce the impact on the
environment by lowering their buildings technologies and lowering logistical impact. (Sustainability
Vision, 2005) Wal–Mart has further made the goal of using 20 percent less energy to power
buildings and their operations per square foot. (Corporate.walmart.com, 2014)
Renewable Energy Renewable energy is reusing energy that is already is use and converting it to
electricity. This can be accomplished by using fuel cells, wind and solar energy. Wal–Mart took the
first step to renewable energy by starting in Mexico where they signed an agreement for large–scale
wind power; this is an agreement that will provide a field of numerous amounts of large wind
turbines. Wal–Mart is 32 percent on the way to accomplishing their goal in the Energy Department
of "driving the production or procurement of 7 billion kWh of renewable energy globally by Dec.
31, 2020." (Corporate.walmart.com, 2014) Whenever there are goals sometimes there are obstacles,
challenges or even walls that can prevent ideas from coming to life. Wal–Mart has met some of
these problems in countries where it is hard to get financing for

History Of Macy 's A Company
History Of Macy's:
Rowland Hussy Macy opened the first Macy's on October 28 1858 on 204 & 206 Sixth Ave in New
york, New York. In his store he specialized in selling Dry Goods but he also sold items like shawls,
gloves, hosiery, and embroidery items like lace. Macy's first day sales were only $11.06 however, "
On December 1, 1859, Macy's first year's sales total was $90,000, with an existing store inventory
valued at $34,000. Significantly, Macy reported that advertising costs amounted to $2,800 a figure
that was approximately 3 percent of total sales" (Grippo). This was a huge deal because most
companies only spent about 1 percent of their total sales on advertising and did not make as much
money especially in their first year of business. Macy's also was the first store to have catalogs with
all the items his store offered listed. In addition Rowland Macy developed the "odd pricing" strategy
where, " Almost all items were listed at one to three cents below the dollar, implying savings to the
customer" (Grippo). This method pricing is now used to today by store worldwide. Since he used
these clever techniques Macy's stores attracted bargain shoppers and since no one can pass up a
great deal his store became very successful.
A Year later in In 1877 Macy's expanded the size of there store and became finally became a
department store. Macy's department store was the first store to sell items at the same price to every
customer introducing advertised

General Motors : Gm Company History
v.s. By Parker Howard and Jared Sorenson GM Company History General Motors (?GM? or ?the
company?) has a rich history longer than a century starting with its corporate organization in 1908.
Following its organization, GM acquired its first brand, Old Motor Works, which was followed in
1909 by the purchase of Cadillac for $5.5 million. Two years later, GM organized both General
Motors Truck to handle sales of GM?s Rapid and Reliance products and General Motors Export
Company to handle export sales out of the US. In 1918, GM purchased Chevrolet Motors. In 1926,
GM entered Australia, New Zealand, Japan, Egypt, Uruguay and Argentina through the General
Motors Export Company. General Motors Truck became the modern GMC in 1943 when GM
acquired the assets of Yellow Truck & Coach. In 1945, GM finally established all of its historical
core brands (Buick, Chevrolet, Cadillac, GMC, Oldsmobile, and Pontiac) when the Buick–
Oldsmobile–Pontiac Assembly Division, which would be renamed the General Motors Assembly
Division in 1965, was formed. In 1993, GM entered the New Generation of Vehicles partnership
alongside Chrysler and Ford to promote the development of more fuel efficient vehicles. This was a
major step for all three automakers as they were, and still are, the main three American rival
automakers. The year 2003 saw GM bow out of the defense industry when it sold GM Defense to
General Dynamics; this was indicative of a renewed focus on fuel efficiency, and in 2004, GM

History Of The Kroger Company
Introduction (KS) With its first location opening in 1888 and its incorporation as The Kroger
Grocery and Baking Company, today, The Kroger Company is one of the world's largest grocery
retailers, with 2014 fiscal sales totaling $108.5 billion. The company operates 2,620 stores under
nearly two dozen banners in 34 states across the country and employs nearly 400,000 associates.
The company has various store varieties like supermarkets, price–impact warehouse stores, and
multi–department stores, with 94 percent of total company sales derived from food stores. Kroger
operates three–tier distribution system, the only major supermarket company in the United States to
do so. The company also operates 37 food processing and manufacturing facilities where they
produce private–label products. The Kroger Company also operates drugstore, convenient stores,
fuel stations and fine jewelry stores ("Operations"). To fulfill their commitment as a company, they
live by six core values: honesty, integrity, respect, diversity, safety, and inclusion ("The Kroger
Co.").
History of The Kroger Company (KS) In 1883, Barney Kroger invested his entire life savings of
$372 to open a grocery store in Cincinnati, Ohio. Kroger insisted upon quality and service and ran
his business under the motto: "Be particular. Never sell anything that you would not want yourself."
Eventually in 1901, the company implemented a way of cutting out the middleman and became the
first grocery store to bake its own

Ford Motor Company : History
Ford Motor Company is a name commonly known throughout the United States. Henry Ford started
the Ford Motor Company along with a couple other investors ("Our History"). Ford has made many
changes over the years as well as changed America view on vehicles. Ford Motor Company is a
largely iconic part of America and its history. Ford is uniquely American because the history began
on American soil, the way the company gives back to its community, and the new jobs for people of
the United States. Henry Ford, the man who started the Ford Motor Company, was born in 1863 on
a farm in Dearborn, Michigan ("Henry Ford"). He married Clara Bryant at the age of 25, and three
years later she gave birth to their only son, Edsel Ford ("Henry Ford"). In 1896, at the age of 33, this
historic man built the Quadricycle, which was constructed with "four bicycle wheels and was
powered by a four–horsepower engine... The gearbox had only two forward gears with no reverse"
("Henry Ford"). It was not until 1903 that Ford and twelve other investors started the Ford Motor
Company ("Ford Brand History"). Therefore, Henry Ford was the man who Ford Motor Company
was named after and the one who brought the whole company together. The beginning of the history
of Ford was a rough start considering the economic conditions of the United States at this point in
time. Ford started off with twenty– eight thousand dollars in cash from twelve investors, two of
which were John and Horace Dodge ("Ford Brand History").

History And Growth Of Coach Company
History and growth 2 Coach Inc. was founded in 1941 as a small family–run workshop in a
Manhattan loft. With the joining of Miles & Lillian Cahn, Coach Inc. was able to innovate a process
to make more flexible, superior and softer leather for the leather goods. Later on, Bonnie Cashin
joined Coach as creative head to design handbags for Coach (Coach Ltd Annual 10K report P.2).
With the help of the revolutionized product 's design, Coach started to develop a better reputation. In
1985, Sara Lee bought Coach Inc. and triggered a rapid expansion of the Coach's business. The
variety of Coach Product was increased to include the suitcase, accessory and luggage, thereby the
additional Coach stores and the new boutiques were opened. By the end of 1996, Coach had 15
stores and 50 boutiques within the department store (Coach Ltd Annual 10K report P.2). As of today,
Coach becomes one of the best leather goods and most recognized accessories brands companies in
the US.
Strengths
Coach is a pioneer of the affordable luxury industry in America. It has been running for the business
over 70 years and have a great designing team to produce a wide range of unique products,
especially in handbags. In addition, the long history of their business had made an outstanding
marketing team which are professional in forecasting the trend in future.
Coach has a huge market in China so it has a significant advantage in China which tend to be the

Sprint Company History
Sprint is one of the many corporations that has enabled the emergence and evolution of
technological innovation. We all know it as a major "global communications company that serves 23
million customers in over 70 countries" ("History of Sprint Corporation"), and it consists of a vast
array of products and services to offer the world. It is a major wireless provider in the
telecommunications industry. What individuals in society are not quite familiar with is Sprint's
humble beginnings. History It all started from the Southern Pacific Communications Corporation,
which was a division of the Southern Pacific Railroad ("Sprint Corporation – Company Profile,
Information, Business Description, History, Background Information on Sprint Corporation"). ...
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It was at its lowest on November 2nd 2016, reaching $5.95. Its highest was on January 26, 2017,
hitting $9.43 ("Sprint Corp"). Over the course of the year, the trend has remained relatively neutral.
In 2005, Sprint Corporation merged with Nextel Communications, and that's how the Sprint Nextel
Corporation company was created ("Corporate Office Data"). Currently, there are talks about a
potential merger between Sprint and T–Mobile, bringing Sprint up to the # 3 carrier and creating
billions of dollars in the process (Faber, "T–Mobile and Sprint Are in Active Talks about a
Merger."). There is discussion that this merger can be a serious competitor for AT&T (Lovelace Jr.,
"Sprint CEO: We'll Be a 'Formidable Competitor' to AT&T If Government Allows T–Mobile Deal.")
. Several details still need to be figured out like the "exchange ratio for the all–stock deal"(Gerard,
"T–Mobile Finalizing Merger Deal With Sprint: Report"). Other terms of discussion include the
location of the merger's headquarters and the appointments to the executive management team. The
final decision as to whether both companies will agree with the deal depends on whether or not the
Department of Justice will reject

Company History : Walt Disney Company
Company History
Ever since its establishment on October 16th, 1923, The Walt Disney Company has grown to
become one of the most influential companies to produce mass media. Started by Walt Disney and
his brother Roy Disney, the company was originally named Disney Brothers Cartoon Studios. The
name was once again changed in 1926 to Walt Disney Studio before taking on its current name in
1986. However, it is more commonly referred to as Disney. Even though Disney is mostly known
for its movies, it is also one of the leading companies in publishing, entertainment, and television.
The Company operates in five business segments: Media Networks, Parks and Resorts, Studio
Entertainment, Consumer Products and Interactive.
Demographics
The Walt Disney Company is strategic in who they target, having a base of its target market being
children. What's interesting to note is that while they draw mostly to children, they do not leave out
teenagers and adults/parents and aren't gender specific. What this company does exceptionally well
is that they continue to do extensive market research to see certain trends and to expand their
market. Disney has adult centric resorts such as Disney's Yacht Club Resort right on the site of Walt
Disney World in Orlando, Florida. In regards to their Media Networks, many films and TV shows
are promoted for teens, even in their titles alone, such as Teen Beach Movie and High School
Musical. ABC Family is a United States television programming

Company History And Top Leadership
Company History and Top Leadership Starbucks was founded in 1971 and opened their first
location in Seattle's Pike Place Market ("Company Information," 2015). Although the company's
website did not give any information on the founders, further research provided the names of three
young businessmen. Jerry Baldwin, Zev Siegl and Gordon Bowker opened the store where they only
sold coffee beans and coffee making machines ("History of Starbucks," 2014). In 1981, Howard
Schultz became the director of operations. Howard was fascinated by the coffee industry, and a year
later took a trip to Italy to gain further insight on the operations of coffee shops. When Howard
returned he had acquired new ideas and wanted to serve drinks, not just make the beans. When he
could not convince the owners to agree with his ideas, he set out on his own in 1985 and founded Il
Giornale. Just two short years later in 1987, Howard Schultz acquired Starbucks with the help of
local investors and took over the business ("Starbucks Company Timeline," 2014). From there,
Howard expanded the company and made it into what it is today. The biggest factor overall that has
contributed to the company's growth was when Howard Schultz first started working for the
company. From the beginning, he wanted to make the company into so much more than what it was.
A specific way that Howard contributed to the growth was when he traveled to Italy. This experience
gave him insight on the operations of coffee

The History of Boeing Company
Company History:
The Boeing Company is the largest aerospace company in the world, thanks to its 1997 merger with
McDonnell Douglas Corporation and its 1996 purchase of the defense and space units of Rockwell
International Corporation. The corporation is the world 's number one maker of commercial jetliners
and military aircraft. Boeing has more than 9,000 commercial aircraft in service worldwide,
including the 717 through 777 families of jets and the MD–80, MD–90, and MD–11. In the defense
sector, the company makes military aircraft, including fighter, transport, and attack aircraft;
helicopters; and missiles. In addition to its position as the nation 's top NASA contractor––and the
leader of the U.S. industry team for the International ... Show more content on Helpwriting.net ...
Boeing also purchased Varney Airlines, which began operation in 1925 and won almost every mail
contract it applied for until it became overextended and had financial difficulties.
1929–34: 'United ' Era
With the addition of National Air Transport, Boeing 's airline holdings formed the original United
Air Lines. In 1928 all these companies were organized under a holding company called the Boeing
Aircraft and Transportation Company. In 1929 a larger holding company was formed, the United
Aircraft and Transportation Company. Included in this group were the 'United ' airlines and Stout
Airlines; Pratt & Whitney (engines); Boeing, Sikorsky, Northrop, and Stearman (manufacturers);
and Standard Steel Prop and Hamilton Aero Manufacturing (propellers). Boeing was made chairman
of the company and Fred Rentschler of Pratt & Whitney was named president.
Boeing and Rentschler became extremely wealthy in this reorganization by exchanging stock with
the holding company in a method similar to J.P. Morgan 's controversial capital manipulation. They
multiplied their original investments by a factor of as much as 200,000 times. It was, however,
entirely legal at the time. In 1933 the government conducted an investigation of fraud and other
illegal practices in the airline industry. Boeing was called upon to testify and explain his windfall
profits before a Senate investigating

Brief History of Rolls-Royce Company
Introduction: "Brief History of Rolls–Royce Company"
The Rolls–Royce is a large aero engine manufacturer company that implemented various
operational strategies to improve and meet their market demands. However, it was some time after
the acquisition of Allison Engine Company (total new market for the company – USA) that forced
the company to search for new internal management operational approach. The overall motive was
to obtain a new structure which would allow the company to focus more on manufacturing engines
and less on internal management operations and decision making. In effort to meet the market
demands, the company sought an operation system more adequate to the type of organization.
Henceforth, the Rolls–Royce Company embraced the ERP system. Yusuf, et al. (2004), stated that
the ERP "aims to integrate business processes [such as manufacturing, finance, procurement and
distribution] through the support of an integrated computer information system [connected by
interfaces]" (Yusuf, el al 2004, pp 252). Another initiative of the organization was to have external
outsourcing company; EDS Company to assist in the implementation of the new system. The main
focus was to establish connection and integration amongst all areas of the company's operation.
Roll–Royce: New Organization
Child (2005) stated that adequate integration may be obtained when the company can "turn the
people and knowledge at a company's disposal into a distinctive and dynamic capability, leading

Industry History : A Company
A. Company Summary Suggested length of 4–6 pages B1. Industry History: Describe the history of
the industry in which the company will operate. At the very hour, when early people learned to
exchange commodities, the concept of finance was born. Once the concept of money came in
existence, the gradual developments started and the first banks were established in Europe in the
fourteenth century. This was made possible by the developments of the legal and accounting systems
which enabled money–tracking. The 17th century marked another change when the first stock
markets started rolling. It also provided the business sector and the governments an opportunity to
collect funds by selling equity and the money–borrowing concept was altered ("History of Banking
and Finance," n.d.). Financial planning services by the md–20th century primarily meant one thing:
sales. Apart from a few dozen investment "counselors" whose activities were regulated by the
Investment Advisor Act of 1940, those who offered advice were indistinguishable from those who
peddled their employer's products. A financial planner then was "an insurance man...who estimated
estate tax payments for wealthy customers and sold insurance to fund those payments". Thirteen
men who gathered in Chicago in 1969 were determined to create a new profession; one that could
stand on equal footing with the accounting and legal professions and help ordinary Americas
manage their financial lives. From the two–day meeting would emerge a

Walmart Company History Essay
Wal–Mart company history starts with one man, Sam Walton who started off owning several small
rural markets and finally decided to put them all together. In 1962 Sam opens the first Wal–Mart
store in Rogers, Arizona. After 7 years of great service, business was going so well that Wal–Mart
incorporated in 1969 becoming a well known corporation. In 1970 Sam Walton decides to trade
Wal–Mart stock over the counter as a publicly held company. Because of this success in the Wal–
Mart company, Sam Walton became known as a brilliant salesman who knew how to run a business.
Exactly two years later Wal–Mart approves and list in the New York Stock Exchange. By 1977 Sam
Walton opens up 16 more stores in Michigan and Illinois doing more successful then he even
imagined. ... Show more content on Helpwriting.net ...
By 1979 Wal–Mart is recognized for its first billion dollar sales year making 1.2 billion in sales.
After doing so well in the business market another idea comes to mind to improve sales and make
the business bigger than what it is. By 1983 Wal–Mart decides it should have wholesale items as
well for customers to make even bigger purchases. The first Sam's Club is introduced in Oklahoma
for the whole sale market. It begins to rapidly grow as a business following other wholesale
businesses such as Costco's. By 1986 a Wal–Mart supercenter opens which offers much more than
just a regular Wal–mart. It is a 270,000 sq. ft. building that offers Grocery on one side of it and the
other side offers your auto center, pharmacy, and much more. Wal–mart Supercenters are the key
creation that still today drives Wal–Mart's growth. By 1987 Wal–mart celebrates its 25th anniversary
with making over 15.9 billion dollars, having 1,198 stores, and a total of 200,000 associates. In 1990
Wal–mart introduces vision centers into each store taking care of even more of its customers'

Microsoft Surface : Company History
Microsoft Surface
1. Company History:
Microsoft Corporation was founded by Paul Allen and Bill Gates on April 4, 1975. It operate
worldwide and have offices in more than 100 countries. Microsoft develops, licenses, and supports a
wide range of software products, services, and devices that deliver new opportunities, greater
convenience, and enhanced value to people's lives. It offers various services, including cloud– based
service, to consumers and businesses. It also design, manufacture, and sell devices such as Surface,
Surface Pro, and Surface Book with its cloud–based service. In 1986, the company 's initial public
offering, and subsequent rise in its share price, created three billionaires and an estimated 12,000
millionaires among Microsoft employees. Since the 1990s, it has increasingly diversified from the
operating system market and has made a number of corporate acquisitions. Its best known software
products are the Microsoft Windows line of operating systems, Microsoft Office suite, Internet
Explorer and Edge web browsers. In May 2011, Microsoft acquired Skype Technologies for $8.5
billion in its largest acquisition to date. During 2012, its flagship hardware products are the Xbox
game consoles and the Microsoft Surface, a tablet can also replace a laptop.
In June 2012, Microsoft entered into the personal computer market for the first time, with the launch
of the Microsoft Surface, a line of tablet computers. After a few month, Microsoft also launched
Surfaces

AP World History: Impact Of The Dutch East India Company
Andrew Lewis
March 1st, 2015
AP World History
Mr. Sagistano, Period 9
Impact of the Dutch East India Company
During the 17th and 18th centuries, The Dutch East India company left a lasting impact on the
world, which greatly changed the course of history and even affected the world we live in today. The
Dutch East India Company (VOC; Vereenigde Oost Indische Compagnie), was a global trading
company established by the Netherlands in 1602 (Anderson, James 204). The VOC greatly changed
the regions they ventured to because it impacted their economies, political background, and culture.
One significant impact the VOC had was that they allowed people to buy shares in their company,
also known as stocks. Their introduction of stocks to the world ... Show more content on
Helpwriting.net ...
Daily Life through Trade: Buying and Selling in World History. Santa Barbara, CA: Greenwood,
2013. Print.
"Dutch East India Company (DEIC)/VOC | South African History Online." Dutch East India
Company (DEIC)/VOC | South African History Online. Web. 08 Mar. 2015.
<http://www.sahistory.org.za/topic/dutch–east–india–company–deicvoc>.
"Growth and Impact of the Dutch East India Company." Encyclopedia Britannica Online.
Encyclopedia Britannica. Web. 15 Mar. 2015.
<http://www.britannica.com/EBchecked/topic/286480/Indonesia/22811/Growth–and–impact–of–
the–Dutch–East–India–Company>.
Taylor, Larissa. The 17th Centuryy: 1601–1700. Pasadena, CA: Salem, 2006. Print.
"The Trading World of Asia and the English East India Company, 1660–1760." EHnet. Web. 08 Mar.
2015.

Company History: Hornby
1. Company History In the United Kingdom, Hornby is a known brand in the railway hobby
domain. Frank Hornby (1863–1936) formed the patent protected company and ensured its safety by
applying for the patents on toys by declaring it as 'Improvements in Toy or Educational Devices for
Children and Young People'. Nobody was expecting the model to be as successful as it is today in
terms of brand recognition and public loyalty (Foster, 1980). After getting patent rights, the product
with the name 'Mechanics Made Easy' was moved into mass production by establishing a company
called Meccano Limited in the year 1907. With the establishment of the brand, the company became
extremely successful and Frank Hornby had to move his production units to larger areas for mass
production after every given interval. Meccano became the leading name of toys in a very short span
of time (Foster, 1980). 2. Executive Summary The primary objective of the given marketing plan is
to boost up the sales of Hornby railway hobby toy set by applying certain tools and strategies. Some
of the core points in the marketing plan are listed below. Brand awareness– enhancing the brand
awareness in the casual customer circles Increasing product appeal by enhanced utilization of
marketing mix The focus of the sales boosting program would be entire UK market In order to find
more prospects of sales development and business growth, the plan will include an environmental
analysis, which will cover

Pepsico Company: History And Mission Statement
PepsiCo Company–History and Mission Statement
Name:
Tutor:
Course:
Number:
Date:
Introduction
In today's world, nearly everybody consumes a beverage every day of which, most of what we
consume, is either a soft drink or hot beverages in the form of tea or coffee. The beverage business
has in the modern world emerged as the top prayer with worlds renowned companies such as Coca
Cola and PepsiCo being the leaders. In our study, we will focus on the history and mission statement
of the PepsiCo Company.
History and Background
PepsiCo was founded in 1890's by Caleb Bradham who was by then running a pharmacy business in
New Bern, North Carolina. Today, it has risen to become one of the most recognized and successful
snack ... Show more content on Helpwriting.net ...
This advert was rated the best in the USA that year (Pennstate, 2009).
Today PepsiCo embraces itself with outstanding 300,000 employees worldwide. It is currently the
world leader in convenient beverages, foods and snacks. It has four main branches widely referred
to as the Pepsi family. These are: PepsiCo America's beverages, PepsiCo Europe, PepsiCo America's
food and PepsiCo Asia, Middle East and Africa. Its outstanding leadership in the market has led to
PepsiCo introducing more than a 100 brands under its trademark in the market and making its
presence in nearly every part of the world. PepsiCo Headquarters are located in Purchase, New York
(PepsiCo, 2012).
Notable business partnerships have emerged over the years, as such, that between Thomas J. limp
ton company and PepsiCo, to sell various ready–to–drink tea brands throughout the United States.
Another partnership was that with Starbucks, a reading fast–food chain in the USA, to sell ready to
drink coffee by the brand name of Frappuccino. Various Mergers and acquisitions have also been
recorded with PepsiCo e.g. the acquisition of Tropicana and dole juice business in late 1998, and a
merger with Quick Oats Company, in 2001.
Nevertheless, this has not been achieved without outstanding leadership, as well as deep research
and development. From the times of its founder Caleb, to

Brief History Of The Nokia Company
Nokia has a long history of successful change and innovation, adapting to shifts in markets and
technologies. From its humble beginning with one paper mill, the company has participated in many
sectors over time: cables, paper products, tires, rubber boots, consumer and industrial electronics,
plastics, chemicals, telecommunications infrastructure and more. Most recently, Nokia has been best
known for its revolutionary wireless communication technologies, which have connected billions of
people through networks and mobile phones. The predecessors of the modern Nokia were the Nokia
Company, Finnish Rubber Works Ltd and Finnish Cable Works Ltd. The company's name came
from the Nokia town and the Nokianvirta river. Nokia Company's history started in 1865 when
mining engineer Fredrik Idestam established a ground wood pulp mill on the banks of the
Tammerkoski rapids in the town of Tampere, in southwestern Finland. In 1868, Idestam built a
second mill near the town of Nokia, fifteen kilometers west of Tampere, by the Nokianvirta river,
which had better hydropower resources. In 1871, Idestam, with the help of close friend and
statesman Leo Mechelin, renamed and transformed his firm into a share company, thereby founding
Nokia Ab. The new Nokia Corporation had five businesses: rubber, cable, forestry, ... Show more
Even if users could ignore the OS, the the hardware features which Nokia was rolling out were quiet
late as compared its major competitors Samsung and Apple. Nokia seemed to be lagging in the race.
Where Samsung from nowhere entered the race and focused on innovation as its core competence to
gain the market share, Nokia was very late to realize this fact. Samsung did everything right to focus
only on product innovation and started competing with Apple in all product lines from smartphones
to tablets, but Nokia failed to develop a focused device

Company History of Hp
The 30s
Bill Hewlett and Dave Packard finished their studies as electrical engineersin the Stanford
University in 1934. They became close friend and in 1939 they decided to start a business "and
make a run for it" themselves. Hewlett–Packard Company is founded January 1939.Bill and Dave
begin part–time work in a garage with $538 in working capital.
Bill 's study of negative feedback results in HP 's first product the resistance–capacitance audio
oscillator (HP 200A), an electronic instrument used to test sound equipment.
The 40s
HP´s products won excellent acceptance among engineers and scientists.
Bill Hewlett and Dave Packard create a management style that forms the basis of HP 's famously
open corporate culture and ... Show more content on Helpwriting.net ...
HP becomes the first U.S. company to institute flexible working hours,
HP introduces the first electronic calculator to print Japanese characters.
Bill retires as president but remains CEO. Dave remains chairman of the board, and John Young is
named president. Under his tenure, HP will grow to be a leader in the computing industry. In 1978
Bill retires as CEO. John Young succeeds him as CEO; he serves until 1992
It introduces the HP–01 wrist instrument, a combination digital wristwatch, calculator and personal
calendar.
In 1979 HP and Chinese representatives make steps toward solidifying their business relationship.
China Hewlett–Packard is eventually established in 1985.
The Hewlett–Packard Company Foundation is founded.
The 80s
HP becomes a major player in the computer industry in the 1980s with a full range of computers,
from desktop machines to portables to powerful minicomputers.
HP makes its entry into the printer market with the launch of inkjet printers and laser printers that
connect to personal computers. and businesses.
Near the end of the decade, HP is recognized for its rich past as well as for its technological
advances and products. In 1980 it introduces its first personal computer, the HP–85 and HP 's first
handheld computer, the HP–75C, is introduced. HP allows users to activate features on their PCs
simply by touching the screen when it introduces its first touchscreen personal computer, the HP–
150.
Bill Hewlett

The Wagner Company History
Transportation throughout the ages has transformed immensely. The wagon presented itself as an
ample step toward growing into a more industrially efficient country as a whole. Cultivated by this
up–and–coming mode of transit, southern Indiana began to tag along with the new trend of using
wagons for transportation. One company in particular, the George P. Wagner Company, or the
Wagner Company for short, flourished on this precise branch of industry. Creating a lifestyle out of
constructing farm and log wagons beginning in 1886, the Wagner Company, located in Jasper,
Indiana, started from scratch, built their wagons from raw materials, and later had one of their very
own wagons restored to new. Founded in 1886 and owned by none other than ... Show more content
on Helpwriting.net ...
Containing a history tracing back to 1896, the Fischer Farm also got purchased by Ben Fischer. With
the average family only earning a total income of $300–$400 during the year of 1903 (Vonderheide
1), Ben took his share of only $47 for the wagon (Wagon 1), which remained in the family barn
from 1903 until they decided to remove the barn in 2011. During the year of 2011, a spring tornado
came through, demolishing both the grainery and the barn containing the wagon. This caused them
to have to dissect the wagon out of the destroyed barn in order for Kurt Vonderheide, a family friend
of the Fischers, to gain access. After numerous years, the farm got passed down through the family
to Ben's grandson, Dave Fischer. Not having much use for the wagon anymore, Dave resolved to
giving the wagon to Kurt after Kurt expressed an interest in restoring it. Kurt's pursuit for restoring
the wagon enhanced after gathering more information on it. Receiving the wagon in 2011, Kurt's
restoration task commenced. With a complete transformation from top to bottom, the entire process
took a total of six months and 210 hours. (Vonderheide 1) Aside from the major details, several
minute technicalities enhanced the original look of the wagon. One of these included Kurt painting
the wagon by hand to help preserve the authenticity. Furthermore, the original "Wagner" decals,
given to Kurt by Sonny, got added onto the wagon. (Vonderheide

History of the company Amazon.com
History of the company
Amazon.com is an American multinational electronic commerce company with headquarters in
Seattle, Washington, United States. It is the world 's largest online retailer. Amazon.com started as
an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, software, video
games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer
electronics–notably the Amazon Kindle–book reader and the Kindle Fire tablet computer–and is a
major provider of cloud computing services. Jeff Bezos started the company in his garage. He
started out by selling just books, but now they sell just about anything.
The Mission and Vision Statement of Amazon.com:
Amazon.com has had a ... Show more content on Helpwriting.net ...
In 2002 Amazon launched a web services platform. Perhaps it was risky for a young company that
had only reached profitability in that same year to invest its innovation resources in new business
models rather than stick to its core, but within five years the site used by Amazon 's web–services
platform had grown into the seventh–largest in the world. And Amazon kept going. In late 2007, it
set up Lab126, whose first product, the Kindle e–book reader, came to market wrapped in a business
model not only foreign to Amazon 's DNA but also potentially disruptive to the entire publishing
industry. To launch this high–margin, product–based offering, Amazon had to become an original
equipment manufacturer (OEM). It wrapped this technology in a seamlessly integrated iTunes–type
digital media platform that combined both transaction– and subscription–based content delivery. It
partnered with content producers in innovative ways and created an open back–end that allowed
independent publishers to generate new content for the Kindle. In its first year, Amazon sold an
estimated 500,000 Kindle. Amazon has greatly expanded the market for e–books and positioned
itself for success not only in this market but in newspaper and periodical distribution as well.
Amazon at its roots is built to transform. When it finds opportunities to serve new customers, or
existing customers in new ways, it conceives and builds new business models to exploit them.
Amazon has

History Of International Paper Company
1. History of International Paper Company International Paper Company was incorporated January
31, 1898, upon the merger of 18 pulp and paper mills in the northeastern United States. Its founders
and first two presidents were William Augustus Russell and Hugh J Chisholm. The newly formed
company supplied 60 percent of all newsprint in the country. Through many changes it has become
one of the largest producers of paper and paper products and had facilities in twenty–four countries.
The company now manufactures plastic lids and paper cups for fast–food giants like McDonald 's,
Wendy 's and Subway. They also produce printer and copier paper, envelopes, corrugated packaging
and shipping containers, consumer packaging for cosmetics and home entertainment. International
Paper has made advantageous changes to stay competitive and profitable in the industry and to
reduce their carbon footprint on the environment as times and conditions have changed.
2. The Growing Momentum to Introduce Sustainability to the Modern Corporation. Global leaders
are making a turn toward sustainability and thus lessening their carbon footprint on the environment.
One such company which has joined in the global change toward sustainability is International
Paper Company. Paper companies have long been criticized for the harm done to the environment.
Environmentalists have criticized paper companies for years because of the pollution from their
manufacturing

Nestle Company History
Nestle Company had started off from a single man's idea, Henri Nestle, and developed into a
massive corporation. Henri Nestle is a German pharmacist who developed a milk food formula for
infants who were not capable to tolerate their mother milk. He launched his Farine lactee which is a
combination of cow's milk, wheat flour and sugar, saving the life of a neighbour's child. Since then,
nutrition has been the foundation of Nestle Company. His product has been successful and it creates
a great demand throughout Europe. As the Nestlé's popularity grew, more business wanted to unite
and become partners with Henri Nestlé's business. Nestle company history begins back in 1866,
when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo–
Swiss Condensed Milk Company, which founded by Americans Charles and George Page. In 1905,
the Anglo– Swiss Condensed Milk Company merged with Nestle after a couple of decades as
ferocious competitors to form the Nestle and Anglo–Swiss Milk Company. The Nestle Company
had gone through several names changes from 1866 to 1947. ... Show more content on
Helpwriting.net ...
Shortages of fresh milk throughout Europe forced factories to sell almost all their supplies to meet
the needs of the local towns. In order to keep up, Nestle have purchased several existing factories in
the United States. Nestle owned around 40 factories worldwide by the end of world war in 1918.
Nestle also facing a severe difficulties in the 1920s which were a time of deep economic hardship.
Operations were partially smooth, but the company was able to continue with the acquisition of
Peter, Cailler and Kohler Swiss Chocolate Company and since then chocolate became a vital part of
Nestle business. The products that they presented come in few varieties including malted milk and a
powdered drink called Milo. Around 1938, Nescafe coffee also was

The History of Coca-Cola Company
On May 8, 1886, The Coca–Cola product was born in Atlanta, Georgia by Dr. John Stith Pemberton,
a local pharmacist. He produced the carbonated water which was teamed with the new syrup to
produce the Coca–Cola drink. (http://www.thecoca–
colacompany.com/heritage/chronicle_birth_refreshing_idea.html)In its first year, Coca–Cola
products placed on sales for five cent a glass as a soda fountain drink with the sales about 9 glasses a
day. (http://www.thecoca–colacompany.com/heritage/chronicle_birth_refreshing_idea.html)In 1889,
The Coca–Cola Company first formed by a great business man, Asa Candler with $100,000 initial
capital. He became the company first president. Cadler is the first who had introduced the U.S. to
Coca–Cola.and the first ... Show more content on Helpwriting.net ...
(http://www.thecoca–colacompany.com/ourcompany/mission_vision_values.html)4.
GoalsAccording to the company annual report of year 2005, it said that "Our goal is to used
company 's assets–our brands, financial strength, and unrivaled distribution system, and the strong
commitment of management and employees–to become more competitive and to accelerate growth
in a manner that creates value of our shareowners"(http://www.thecoca–
colacompany.com/investors/annualandotherreports/2005/pdf/10–K/ko_10–K_Item_1.pdf)5.
StrategiesCoca–Cola Company has different strategies in each segment i.e. finance, workplace,
environment and business. The following are example strategies that used by Coca–Cola Company.
Franchised Production Model: The production and distribution of Coca–Cola follows a franchising
model strategy. The Coca–Cola Company only produces a syrup concentrate, which it sells to
various bottlers throughout the world who hold Coca–Cola franchises for one or more geographical
areas. The bottlers produce the final drink by mixing the syrup with filtered water and sugar (or
artificial sweeteners) and fill it into cans and bottles, which the bottlers then sell and distribute to
retail stores, vending machines, restaurants and food service distributors. The bottlers are normally
also responsible for all advertisement and other sales initiatives within their areas.
(http://en.allexperts.com/e/c/co/coca–cola.htm)Diversity Strategy: The Coca–Cola Company
operates in more

History Of General Electric Company
History of General Electric
General Electric was founded by Thomas A. Edison in 1878 as the Edison Electric Light Company.
In 1892 it merged with Thomson–Houston Electric Company to create General Electric as we know
it today. The mission statement of General Electric is to work on things that matter. General Electric
employees will reference this as GE Works.
Strengths and Weaknesses
A strength of General Electric as a company is the resources that they have working at the company.
They have over 300,000 employees and they all come from different backgrounds. This helps the
company be able to spread around the world, because they have employees from that come from all
different countries around the world. According to information ... Show more content on
Helpwriting.net ...
General Electric's next strength as a company is the amount of cash and liquid funds it currently has.
According to the YCharts site, "General Electric currently has 137 billion in liquid funds" (YCharts,
2014). This is one of GE's strengths as they are able to recruit and buy other companies with that
money which also would be an opportunity for them. The cash on hand helps them out if there is
another recession as General Electric would have that money to help counter any loss of profits and
be able to inject that money into the company.
One weaknesses of General Electric is the size of the company. It is a challenging task to manage a
conglomerate. General Electric's main business units are GE Aviation, GE Capital, GE Corporate,
GE Energy Management, GE Appliances and Lighting, GE Healthcare, GE Power & Water, GE Oil
& Gas, and Transportation. As you can see that is a wide variety of businesses. They all have their
individual strengths and weaknesses also, but Jeff Immelt the CEO has to manage it as one giant
company as General Electric.
An action that General Electric can do to lower the risk of this weaknesses is getting rid of a
business sections that hurt the company overall. These business units could still be very profitable,
but if it hurts the overall vision of the company then action has to be taken. They can do this by
either selling the business unit or spinning it off into its own business. Both of these actions

Company History : Microsoft Corporation
1. Company History:
Microsoft Corporation was founded by Paul Allen and Bill Gates on April 4, 1975. The company 's
1986 initial public offering, and subsequent rise in its share price, created three billionaires and an
estimated 12,000 millionaires among Microsoft employees. Since the 1990s, it has increasingly
diversified from the operating system market and has made a number of corporate acquisitions.
Microsoft develops, licenses, and supports a wide range of software products, services, and devices
that deliver new opportunities, greater convenience, and enhanced value to people's lives. Its best
known software products are the Microsoft Windows line of operating systems, Microsoft Office
suite, Internet Explorer and Edge web ... Show more content on Helpwriting.net ...
During the first year, both of products had very low sales that not even close to 1 million products.
After one to two year of improvement, Microsoft launched the Surface Pro 3 in June 2014 and the
Surface 3 in May 2015. The Surface 3 starts at $499, while the Surface Pro 3 starts at $799. Since
then the Surface increase rabidly. Surface devices face a big competition from Apple. According to
Leswing, when Microsoft sold about 1.7 million Surface tablets since the Surface RT debuted last
fall. Apple, on the other hand, sold 3 million iPad tablets in just three days this past November when
the new iPad and iPad mini launched. As well as other computer, tablet, and hardware
manufacturers, such as Google, Lenovo and Asus; they are also current competitor, potential
partners and customers.
3. Demand Curve Analyze:
Microsoft filed its 2013 annual Form 10–Kwith the Securities and Exchange Commission, and deep
in the filing is the first public disclosure of the company's revenue from its Surface tablet lineup:
$853 million. That covers the period from the fall launch of the Surface to the end of Microsoft's
fiscal year on June 30, 2013. The company doesn't disclose the number of units sold, and the range
of products from the Surface RT to the Surface Pro makes it difficult to derive an average selling
price. But hypothetically, I use the formula Total revenue =

Company History And Overview Of The Coca-Cola Company
COCA COLA INTERNATIONAL
HISTORY:
As the Coca–Cola Company was established in 1986, each of its franchises has a strong heritage in
the traditions of Coca–Cola that is the foundation for this Company.
The Coca–Cola Company traces it's beginning to 1886, when Dr John Pemberton, began to produce
Coca–Cola syrup for sale in fountain drinks. However the business of bottling began in 1899 when
Benjamin F. Thomas and Joseph B. Whitehead, secured the elegant rights to bottle and sell Coca–
Cola in United States from the Coca–Cola Company.
The Coke bottling system continued to operate independently in local businesses until the early
1980s when bottling franchises began to consolidation. In 1986, The Company merged some of its
company–owned operations with two large ownership groups that were, for sale– the John T. Lupton
franchises and BCI ... Show more content on Helpwriting.net ...
The data about the market share of Coca–Cola Company according to area is given in the following
table.
The above table shows the geographical earning of the Company and from this data; we can find out
that the customers of the Coca–Cola are increasing. Unit case equals 24 ounce servings. The portion,
which shows the non–alcoholic quencherconsist of profitable, sold beverages, as evaluated by the
Company, according to available industry sources.
In Asian population, the satisfied consumers of Coca–Cola, is around 3.2 billion and the average
consumer enjoys close to two servings of their products each month. Through intense focus on
Coca–Cola, innovation and new quencher, the company has achieved the growth of 10% in 2010.
With developing population & economy, the company is building and exciting the family of
beverage brands, in order to expand the popularity of the core brands, led by Coca–Cola. In China,
for example, sale of Coca–Cola is increased by 6%. The total unit case sale of Coca Cola in Asia can
be shown by the following pie chart.

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