How to set a price in service marketing?

1. Service and Relationship Marketing Module:2 Setting Prices and Implementing Revenue Management SRM/M1/SS

3. Effective Pricing is Central to Financial Success

6. Pricing Strategy As Represented by the Pricing Tripod

7. The Pricing Tripod

8. Floor and Ceiling of Price

9. Three Main Approaches to Pricing

13. Defining Total User Cost Physical Effort Psychological Burdens Sensory Burdens Incidental Expenses Operating Costs Purchase Time * Includes all five cost categories Purchase and Service Encounter Costs Search Costs* Post Purchase Costs* Necessary Follow-up Problem Solving Money

14. Competition-Based Pricing

15. Competitive-Based Pricing

16. Revenue Management: What it is and How it works

19. Price Elasticity

20. Key Categories of Rate Fences: Physical (Product-Related) Fences Product-Related Fences

21. Key Categories of Rate Fences: Non Physical Fences Transaction Characteristics

22. Consumption Characteristics

23. Buyer Characteristics

24. Relating Price Buckets and Fences to Demand Curve

25. Ethical Concerns in Service Pricing

28. Putting Service Pricing into Practice

29. Pricing Issues: Putting Strategy into Practice