1. 6 Daily Habits for
Facebook Marketing

2. Do you feel
overwhelmed
by
?

3. Facebook marketing, when done
right, is an extremely powerful tool.
• It can increase your leads, attract
highly targeted prospects and
position you as a sought-after
industry leader

4. • To reap these business-building
benefits, the key is to
develop daily habits.

5. #1: Become addicted to solving problems
• A surefire way to create engagement on your
Facebook page is to regularly offer your
expertise and insight.
• We should encourages our fans to ask
questions on your Facebook page.
• Be quick to respond with valuable responses,
so that we can turn many Facebook fans into
loyal followers and customers.

6. Take Action:
 Make it your mission to be the go-to
source for your Facebook fans.
 To set yourself apart from your
competition and keep your fans coming
back for more, create a resource page as
a custom link on your Facebook page. By
doing so, you can provide updated,
useful content to your growing audience
on an ongoing basis

7. #2: Talk to individual fans daily
• Do make it a habit to comment on other
people’s posts 3-5 times each day, because
these comments are the real conversations that
build relationships.
• Taking a minute to comment on a fan’s vacation
photos or adding your two cents to a peer’s
recently posted video is the way of letting your
fans and peers know that you genuinely
interested in what they are talking about
online.

8. • To check out what your fans are posting on
their own pages or profiles, first check out
which fans are posting on your page. When
fans post on your page, you can click on their
avatars and you will be taken to either their
pages or profiles, depending on how your fans
have posted on your page. You can then post
on their pages (or if you are also a friend via
their profiles, you can post on their profiles as
well).

9. Here are a few tips when commenting
on fans’ posts:
• Use first names. When your fans know you are
paying attention to them, they are much more
likely to speak up and tell you what’s on their
mind. Knowing what your fans are thinking is
invaluable!
• Be yourself. Talk to others in the same style you
would talk to a friend over dinner. Before you
click send, read your post and make sure it really
sounds like you.
• Be brief. If your post is too long, it will be
overlooked easily. To get more people reading
your post, get to the point faster.

10. Take Action:
• Make it a habit to spend at least 10 minutes a
day reading posts from your fans and peers
and leaving insightful comments on their
profiles and pages. By stepping outside of
your own Facebook page, and spending time
on other pages and profiles, you let your fans
and peers know that you truly do care about
them

11. #3: Track your Facebook activity
• If you’re just starting out with tracking your
activity and looking for a quick list of key metrics
to track, consider tracking the following metrics
on a weekly basis:
• # of total fans
• # of new Fans
• Fan growth from prior week
• # of unlikes
• # of weekly Actives
• Actives growth from prior week

12. To get to your Insights, just go to your Facebook
page and click “Edit Page” in the upper-right
corner. From there you will see a list of links in
the left column. You can click on “Insights” to
get your page metrics.

13. Take Action:
• Create a Google Doc and track your Facebook
T
activity on a weekly basis. By tracking your
weekly metrics, you will soon see what’s
working and what you might need to tweak,
depending on the high and low metrics in your
tracking document

14. #4: Change what’s not working and
move on
There’s a fine line between having patience
and making changes when you’re not getting
the results you’re after.
The key is to set a realistic goal and clearly
identify its benchmarks and the length of
time you are going to allow to get the desired
results. If the time comes that you don’t reach
your desired outcome, tweak your activity
right away. The longer you wait, the more
damage you’ll do.

15. • For example, let’s say that for the past 30
days you’ve been asking questions a few
times a week on your Facebook page and
only two or three fans are leaving responses
each time you post a new question.
There could be a few different reasons for
your low response rate. You might be asking
questions that are not of interest to your
fans. To fix this, you really want to pay
attention to what grabs their attention and
what topics your fans talk about the most.

16. • Or perhaps your questions are too difficult or
too time-consuming to answer.
• People move fast on Facebook and tend not to
spend too much time in one place.
• The key is to ask questions that require little
effort to answer. Questions that require just
one-word responses tend to get the most
engagement.

17. Take Action:
• Have you been procrastinating on making
some necessary changes to your Facebook
marketing strategy? Take the time to make the
changes to ensure your page continues to
grow and increase its engagement activity.

18. #5: Post fresh content
• To get the most reach from your content,
make sure that your content educates,
entertains and empowers your fans. This will
pique their interest and keep them coming
back for more.
• . While Facebook is extremely powerful, don’t
forget to spread your content out and use
Twitter, LinkedIn, YouTube, and of course, your
blog.
• You can also monitor what others are
publishing.

19. • To help you consistently publish content, create
an editorial calendar. Here’s how you do it:
1. Create a six-month digital calendar.
2. Decide how often you want to create content
and in what form.
. Consider creating blog posts, video posts,
articles, reports, podcasts or any other form of
media you know your audience will like. Mix it
up and deliver your content in many different
formats to attract a wider reach of ideal clients

20. 3. Decide how often you want to create content
and in what form
think of what interests your clients the most
4. Create a calendar of content
Choose the specific dates you plan to post
and list the topic of the content and the type
of delivery

21. Take Action:
Stay diligent with your content calendar. After
you create it, stick with it. The more
disciplined you are in sticking to your content
calendar, the more traction you will see with
your audience

22. #6: Spread the love
• Share the content from the influencers in
your industry. This will help you build
relationships with them and possibly create
partnerships with them in the future.
• But remember to also acknowledge your fans
who consistently produce great blog posts.
• “Every time you share a great link to some
relevant content, you’re giving two gifts: one
to your base and the other to the person or
company that created the content.”

23. Take Action:
• On a weekly basis, take the time to identify
great third-party content and share it with
your Facebook community. This goodwill
gesture will go a long way with your fans and
peers

24. Finally One Golden Rule for Social
Media Marketing
“Give and you shall receive”
By: Sarvesh Soni