A collection of (incredible) stats from the first three weeks of Pokemon Go fever. Presented to the Orange County iOS Developers Meetup (OCiOS)

1. July 2016 Showcase
Curated by Saren Sakurai > July 26, 2016
What’s up with…

2. It all
began as
an April
Fool’s
Joke.

3. Record Breaking
App Store Performance

4. Launched 1.0 on July 5th
(Soft launch in Australia and New Zealand)
App Store Stats

5. The most downloads in the first
week of release in the history of
the App Store.
(July 2008-July 2016)
App Store Stats

6. Fastest App to
#1 in iTunes
History
(13 hrs)
App Store Stats

7. Top 10
Grossing Apps
Right Now
App Store Stats

8. The app made $3.9-4.9M on day 1.
App Store Stats

9. 7/10
Players open the app on Day 2.
200% better than the industry
average.
App Store Stats

10. 25M
active
players on
7/14
(Day 9)

11. Biggest (Peak)
Mobile Game
Ever.
Previous record
was 20M by
Candy Crush.

13. 2016
Go is #1 in all 37
Countries.
App Store Stats

14. 1 in 10 Americans with smartphones
are playing the game every day.
App Store Stats

15. 1 in 5
13 to 24 year-olds
have the app installed.
App Store Stats

16. Largest user group is
Men 21-27
App Store Stats

17. 78%
are between the ages of 18 to 34
App Store Stats

18. $6MM a day overall
in week three.
$1.6MM a day in iTunes
App Store Stats

19. Survey data of 300 users across 11,000 sessions found:
1.An average session in-app receives about 279kb of data.
2.App pulls data on average 6mb per hour (peak of 14mb/hr.)
3.It drains the battery at about 30% per hour.
4.50% more battery than Facebook, YouTube, or Google
Maps.
App Usage Stats

20. WHY?

21. 03/09/2015
It’s the first Augmented Reality
game to go mainstream.

22. 03/09/2015
Leverages a popular franchise and
a sense of nostalgia driving
adoption across age segments.

23. 03/09/2015
Local Businesses
purchasing lures to
draw trainers into
their storefronts.

24. Game Mechanics

25. Apple’s
Gameplay
Core
Loop
http://asciiwwdc.com/2014/sessions/602

26. Pokemon Go’s Core Loop:
1. Collect all the Pokemon you can see
2. Transfer duplicate Pokemon to the
Professor to get candy
3. Power up and Evolve Pokemon to
gain XP and level up
Repeat
Game Mechanics

27. Blissful
Productivity
+
Completist
Nostalgia
Game Mechanics

28. Chained
Schedules of
Achievement
+
Behavioral
Momentum
Game Mechanics

29. Communal Discovery
+
Envy/Pride
+
Viral Game Mechanics
Game Mechanics

30. ocios.org
1,800 members
7 monthly events.
RSVP on Meetup.com