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Play and Design Process - SXSW 2010 by Sara Summers
- 1. Your Design Process is Killing You Sara Summers * SXSW 2010
- 2. Design Process Play + Collab = Innovation
- 10. Soooo, what is the deal with play?
- 11. Dr. Stuart Brown
- 12. Play gives us: Empathy Trust Health Joy Mastery
- 13. In the absence of play: Depression Rigidity Dissocial Inability to handle stress or ambiguity
- 14. T he science of play Prepares us for unknowns in an evolving world.
- 15. T he science of play ...itâ is critical to our adaptation.
- 16. T he science of play Weââre HARD WIRED to play throughout our lifecycle.
- 17. T he science of play And if done for itââs own sake, play progresses us towards mastery.
- 18. Play drives us to seek novelty and newnessâŚ
- 19. Tina Seelig, Executive Director for the Stanford Technology Ventures Program
- 20. Dr. Seelig, teaches creativity by simply getting people out of their comfort zone.
- 21. Dr. Robert Epsteinââs Shifting A period of individual ideation, followed by group building and generation produces significantly better ideas.
- 23. 10 minutes Group Share / Explore
- 24. Why play betters emotion and visual thinking
- 25. Play elicits our best qualities âŚKacie Kinzerââs Tweenbots 100% human dependant robot: - Straight line movement only - Destination posted on flag - Relies on strangers they meet to reach their location.
- 26. âŚKacie Kinzerââs Tweenbots What was the result?
- 27. âŚKacie Kinzerââs Tweenbots After numerous missions: - No robot was damaged, lost or stolen. - Every robot reached itâs destination.
- 28. âŚKacie Kinzerââs Tweenbots What does this tell us?
- 29. âŚKacie Kinzerââs Tweenbots Inspires empathy and the helpful, hopeful nature of people.
- 30. But I am a perfectly rational, logical adult, I problem solve just fineâŚ
- 31. T he gambling test âŚAntonio Damasio Research shows emotions play a critical role in social cognition and decision-making.
- 32. âŚAntonio Damasio ââs experiment -Subjects given $2000 play money. -Instructed to make as much money as possible.
- 33. âŚAntonio Damasio ââs experiment -2 high risk decks bigger payouts/ $100 severe punishments/ $1000 -2 low risk decks small payouts / $50 rare punishments
- 34. âŚAntonio Damasio ââs experiment T he result?
- 35. âŚAntonio Damasio ââs experiment On average people turned over 50 cards before pulling only from the profitable decks. At 80 cards they could articulate WHY they preferred them.
- 36. âŚAntonio Damasio ââs experiment After only 10 cards, sensors attached to subjects palms detected increased conductivity. AKA nervousness.
- 37. âŚAntonio Damasio ââs experiment T he hand âknewâ what deck to draw from.
- 38. âŚAntonio Damasio ââs experiment Unconscious feelings from our body⌠BIRT H CONSCIOUS T HOUGHT.
- 39. Play helps free us from the dogma of our industry.
- 40. At its elemental core, prototyping is an invitation to play.
- 41. Why does any of this matter?
- 42. Our industry is not done reinventing itself.
- 43. Let everyone else worry about what is #trending.
- 44. YOU go ninja⌠-Rethink the technology - Redesign your process - SELL your results
- 45. Because things are about to move REALLY fastâŚ
Hinweis der Redaktion
- At 63 developed the Institute for PlayHow did Dr. Brown come to study Play? He began connecting when it WASNâT there, in his work studying homicidal men, like Charles Whitmanthe infamous University of Texas shooter.
- A neuroscientist, author, and also teaches a course on creativity and innovation at Stanford.
- Renown neuroscientist