Before you go diving into Social Media - think about your Strategy.

1. SOCIAL MEDIA STRATEGY

2. • LinkedIn is a Business Network
• LinkedIn has over 175 million users
• In over 200 countries
• 2 people join LinkedIn every second
• Twitter is a Micro-Blog
• Suitable for both Business and Social Networking
• Twitter has over 500 million active users
• Over 340 million tweets are generated every day
• Facebook is a Social Network with over 1 billion users
• 1 million links are shared on Facebook every minute
• 29 million people in the UK are on Facebook
• 50% of users log in to Facebook everyday
• The average Facebook user has 130 friends

3. MAIN ISSUES IN SOCIAL MEDIA
 Lack of Understanding
 Lack of True Understanding
 Lack of a Cohesive Strategy
 Lack of Good Content
 Lack of Company-wide Commitment

4. LACK OF

6. OLD RULES OF COMMUNICATION

7. NEW RULES OF COMMUNICATION

8. LACK OF TRUE UNDERSTANDING

9. “I’m far too busy now crafting
this brochure copy to be authentic
and social”

10. When you use Social Media
(even for Business), you need
to GENUINE – otherwise you
will be exposed!

11. LACK OF STRATEGY

12. ACTIVITY VS STRATEGY

14. BASIC STRATEGY QUESTIONS
WHAT ARE MY GOALS?
NEW BUSINESS
Thought Leadership
Education/Listening!

15. BASIC STRATEGY QUESTIONS
WHAT ARE MY GOALS
WHO ARE MY INFLUENCERS?

16. BASIC STRATEGY QUESTIONS
WHAT ARE MY GOALS
WHO ARE MY INFLUENCERS?
HOW DO I WANT TO COME ACROSS?
WHAT TOPICS ARE APPROPRIATE FOR MY TARGET
MARKET?

17. BASIC STRATEGY QUESTIONS
WHAT ARE MY GOALS
WHO ARE MY INFLUENCERS?
HOW DO I WANT TO COME ACROSS?
WHAT TOPICS ARE APPROPRIATE FOR MY TARGET
MARKET?
WHAT RESOURCES DO I HAVE?

18. LACK OF GOOD CONTENT

19. We need to stop interrupting
what people are interested in
and BE what people are
interested in.

20. WHAT MAKES PEOPLE SHARE CONTENT?
 It’s incredibly funny
 It’s totally unbelievable
 It’s deeply moving or emotional
 It agrees with your world view
 It makes you stop and think
 It isn’t covered in mainstream media
 It will make someone else smile
 It’s embarrassing
 It’s provocative

22. SOCIAL MEDIA – BASIC RULES
 Keep it on Topic – 70%
 Avoid being too Promotional – 10%
 Add a splash of personality – 20%
 Remember - if you have nothing to say,
SAY NOTHING!

23. LACK OF COMPANY-WIDE
COMMITMENT

24. WHERE DOES SOCIAL MEDIA SIT IN AN
ORGANISATION?

25. WHERE DOES SOCIAL MEDIA SIT IN AN
ORGANISATION?

27. Take part online, get people on
side and influence them before
things go wrong, not after.

28. If your product or service is
criticised online (or in public) and
no-one is leaping to your
defence, then you probably have
a PROBLEM.

29. Sarah Duncan - Sleeping Lion
www.sleepinglionworkshops.com
www.sleepinglionblog.co.uk
Twitter: @sleepinglion888
07904 437119