1. How to fully engage
your company in
Social Media

2. Successful
Social Media
Social Media affects all aspects of a business.
Successful companies introduce congruent
strategies rather than a random patchwork of
social content.

3. Successful
Social Media
The Sleeping Lion training approach ensures
consistency with your wider marketing goals,
and full integration with other important areas of
your business.

5. 1. Social Media
Champions
Firstly I ask you to identify potential
departmental Champions, in areas such as:
A. Marketing
B. Customer Service
C. HR
D. Sales
E. Business Development

6. 2. Champions
Strategy Workshop
We bring these Champions together for an initial
Strategy Workshop.

7. 3. Departmental
Workshops
And then conduct a series of departmental
workshops focused on greater understanding
and execution.
C
A E
B D

8. Marketing
To ensure your Social Media Marketing fits well
with the wider Marketing Plan.
A

9. Customer Service
To ensure your Customer Service team is able to
use Social Media to interact and listen effectively
to clients.
B

10. HR
To ensure your HR department is fully equipped
to utilise Social Media for recruitment, employee
engagement, and staff satisfaction.
C

11. Sales
To ensure your Sales people are making the
most of Social Media to generate new leads.
D

12. Business
Development
And to make sure pretty much everyone else in
the company is aware of how they can use
Social Media to network and raise the profile of
the business.
E

13. = A New
COMPANY CULTURE

14. That doesn’t SHOUT at That LISTENS to
customers customers
and OVEREMBELLISH and is AUTHENTIC

15. Follow up
and Support
Experience shows that even after training,
businesses, and particular departments, still
struggle with creating engaging content for their
Social Media platforms.
So there’s ongoing support
to inspire and drive great
content.

16. Sarah Duncan
Sleeping Lion
For more details:
Visit: www.sleepinglionworkshops.com
Call me: 07904 437119
Email me: sarah@sleepinglion.co.uk
Tweet me: @sleepinglion888
Individual open workshops
also available