Need more evidence on why being ethical is good for business?

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ETHICAL BUSINESS
2019
Stats & Facts

2. SLEEPING LION
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ETHICAL BUSINESS
AND CUSTOMERS
Conscious consumers are
on the rise. Is your business
ready?

3. SLEEPING LION
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86% of consumers want companies
to stand for something.
Forbes

4. SLEEPING LION
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66% of consumers would spend
more on a product from a
sustainable brand.
Forbes

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The majority of consumers say they
will pay more for products from
socially responsible companies.
Brands with a demonstrated
commitment to sustainability are
seeing average sales growth
outperform brands without
demonstrated commitment by
fourfold.
Deloitte, Perspectives, Social Purpose and Value Creation

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Over a quarter of consumers stated
that they had avoided buying a
product or using a service due to
its negative environmental impact
in the past year – an increase of
65% since 2016.
Ethical Consumer Markets Report 2018

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Ethical Consumer Markets Report 2018 - Boycotts

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Green energy grew an impressive
56.3% in 2017. Ethical clothing
increased by 19.9% and buying
second-hand clothing for
environmental reasons increased
22.5%. Ethical Food and Drink was
also up 16.3%, the largest increase
since 2012, fuelled by growing
sales of vegetarian products.
Ethical Consumer Markets Report 2018

9. SLEEPING LION
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Ethical Consumer Markets Report 2018

10. SLEEPING LION
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Ethical Consumer Markets Report 2018

11. SLEEPING LION
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Ethical Consumer Markets Report 2018
Ethical Food and Drink

12. SLEEPING LION
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Ethical Consumer Markets Report 2018 - Green Home

13. SLEEPING LION
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THE IMPORTANCE OF
ETHICAL BUSINESS TO
MILLENNIALS
By 2025, 75% of the workforce will be
millennials and social / environmental
issues are high on the agenda.

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75% of millennials would take a pay cut
to work for a socially responsible
company.
Weconomy 2019

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76% of millennials consider a
company’s social and environmental
commitments when deciding where
to work.
Weconomy 2019

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88% of millennials say their job is
more fulfilling when they’re provided
with opportunities to make a positive
impact on social and environmental
issues.
WEconomy 2019

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73% of millennials are willing to pay
more for brands that are sustainable,
more than any other age groups.
WEconomy 2019/Huffington Post

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64% of millennials won’t take a job if a
potential employee doesn’t have
strong corporate social responsibility
(CSR) practices.
Cone Communication CSR Study 2016

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68% of US millennials want to be
known for making a positive difference
in the world.
American Express

20. SLEEPING LION
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81% of US millennials said a
successful business needs to have a
genuine purpose that resonates with
people.
American Express

21. SLEEPING LION
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78% of US millennials want the
values of their employer to match
their own.
American Express

22. SLEEPING LION
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75% of US millennials define
success as doing work that has a
positive impact on society.
American Express

23. SLEEPING LION
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85% of US millennials said they would
stay longer with an employer with a
high level of social responsibility.
Deloitte Millennials Study 2018

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83% of US millennials would be
more loyal to a company that
helps them contribute to social
and environmental issues.
Deloitte Millennials Study 2018

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ETHICAL BUSINESS
AND LEADERSHIP
The importance to both customers and
employees of being associated with
higher ethical practices has never been
higher, but change needs to come from
the top.

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90% of CEOs say that sustainability is
now fundamental for success.
Forbes

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In 2015, more than 150 world leaders adopted the
United Nations Sustainable Development Goals,
17 concrete steps to change the world over the
next 15 years. The ambitious plan includes actions
to end poverty, hunger, and inequality, and to
improve global access to health care and
education. Delivering this social impact will also be
quite lucrative.
One report estimates that sustainable business
models related to the goals will create $12 trillion
in economic opportunities, and add 380 million
jobs by 2030. That adds up to a whole lot of
potential new customers.
Forbes

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69% of senior executives say the act
of balancing profit and purpose is
having a positive, transformational
impact on business.
Covestro Survey 2018 of US Fortune 1000 CEOs
on Business & Purpose

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4 out of 5 (80%) senior executives
agree that a company’s future growth
and success will hinge on a values-
driven mission that balances profit
and purpose.
Covestro Survey 2018 of US Fortune 1000 CEOs
on Business & Purpose

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86% of CEOs / C-Suite executives
confirmed that today’s top talent is
more inclined to work for companies
with a demonstrated commitment to
social issues.
Covestro Survey 2018 of US Fortune 1000 CEOs
on Business & Purpose

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Operational efficiencies from more
sustainable practices can save
companies up to 45% in costs, with an
ever-growing list of major companies
seeing annual savings in the
hundreds of millions.
Deloitte, Perspectives, Social Purpose and Value Creation

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SLEEPING LION
Ethical Marketing & Business Development
Training & Consultancy
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