Getting your app ready for Black Friday and Cyber Monday
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Learn more about Shopify, commerce apps and what you need to be ready for as traffic increases across commerce sites this holiday season.
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Getting your app ready for Black Friday and Cyber Monday
- 1. Getting your app ready for Black Friday and Cyber Monday Sarah-Jane Morris, Developer Community Lead, Apps @ Shopify
- 2. But wait… what is Shopify?
- 3. 🚫
- 4. • A cloud-based, multi-channel commerce platform designed for small and medium-sized businesses • 500,000+ merchants on our platform (not including free trials) • Merchants in 175 countries What we are…
- 5. Don’t forgot about our sweet new Chip and Swipe Reader for Shopify POS 🔥
- 8. What exactly are Shopify Apps then?
- 9. 🤔
- 11. Our goal? Help merchants customize Shopify to meet 100% of their needs.
- 12. What kinds of apps truly benefit merchants?
- 16. 4 Average number of apps used by Shopify merchants 41% Of our app developers run their business solo
- 17. They both need all the help they can get!
- 18. Our goal as a company? Take the path that leads to more entrepreneurs.
- 19. Our annual stress test - BFCM! (Black Friday, Cyber Monday)
- 20. 220% $6.25B BFCM Fun Facts from 2016 more sessions* spent* 3x 30%more orders for Shopify merchants more sales from multi-channels * data collected by Adobe Digital Insights
- 21. 📱 🎁 BFCM Trends for 2017* more mobile conversion research starting earlier integrating offline and online 🙌convenience factor 🏬 “* from Shopify blog post “Black Friday Cyber Monday: 10 Tips and Upcoming Trends From Industry Experts”
- 22. True now, even more true during BFCM
- 23. SUPPORT IS QUEEN 👑 • Ways to proactively prepare for support:* • Set-up text expanders with common support responses. • Pre-write email responses for common app issues. • Send check-in emails to merchants during quiet times. * Taken from Shopify’s App Developer Medium Blog: “Expert Advice for Improving App Support”
- 24. SUPPORT IS QUEEN 👑 • Ways to encourage self-support:* • Create documentation that merchants can use to help navigate and solve their app issues. • Update copy and prompts within the app to help guide merchants through functions and steps that frequently result in support needs. * Taken from Shopify’s App Developer Medium Blog: “Expert Advice for Improving App Support”
- 25. SUPPORT IS QUEEN 👑 • Ways to add more empathy to support responses:* • Make response times a fast as possible to reduce merchant anxiety. • Use bots or automated tools to speed up response times. • HelpDesk is an SMB solution that can help scale support for apps * Taken from Shopify’s App Developer Medium Blog: “Expert Advice for Improving App Support”
- 26. Make a merchant’s life easier during BFCM, expect more merchants to hear about your app 🎉
- 27. • Get started building apps for us! http://developers.shopify.com • Our app store: https://apps.shopify.com/ • Our BFCM guide: https://www.shopify.com/bfcm • My twitter account: @SarahJaneMorris • My current fave Insta: @VegasStories Resources
- 28. Vegas the Turkish Pomeranian!