With a special focus on developer communities, Sarah-Jane looks beyond the usual ROI-driven marketing metrics to create community engagement strategies based on empathy and inclusion. By truly listening to what your community wants, ROI will naturally follow. Oh, and here's a link to the animated GIF on the last slide :) https://media.giphy.com/media/lQDcJVCRNQEaA/giphy.gif

1. BRIDGING THE GAP:
Inclusive Community Engagement
Sarah-Jane Morris
Developer Community Engagement
Keen IO
@SarahJaneMorris
#DevRelSummit
🌁

2. @SarahJaneMorris
#DevRelSummit
WHO HERE IDENTIFIES AS A DEVELOPER?

3. @SarahJaneMorris
#DevRelSummit
de·vel·op·er
/dəˈveləpər/
noun
a person or thing that
develops something.
- Oxford Dictionary

4. WHO HERE IDENTIFIES AS A DEVELOPER?
@SarahJaneMorris
#DevRelSummit

5. @SarahJaneMorris
#DevRelSummitPhoto: #WOCinTech Chat

6. 2011:
Developers don’t like being manipulated
We are all becoming more technical
2016:
No one likes being manipulated

7. Ladies Learning Code
Keen IO Docs

8. HOW DOES YOUR
COMMUNITY FEEL?
Pixar @SarahJaneMorris
#DevRelSummit

9. @SarahJaneMorris
#DevRelSummit
WHO AM I?
Marketing and community for 12 years
Developer community building for 5

10. 2011-2012: Built out an early stage developer
community at Context.IO in Montreal
WHO AM I?
@SarahJaneMorris
#DevRelSummit

11. 2012 - 2015: Moved to SF from Montreal to manage
Mashery’s developer network that was ~350K devs strong!
WHO AM I?
@SarahJaneMorris
#DevRelSummit

12. WHO AM I?
The beloved Mashery DevO Team circa Spring 2015 :)
@SarahJaneMorris
#DevRelSummit

13. @SarahJaneMorris
#DevRelSummit
WHO AM I?
2015-Present: Developed 30+ community
engagements over the last year at Keen IO
Keen’s awesome community team!

14. github.com/keenkeen.chat @keen_io
https://keen.io
TURN EXPLORERS
INTO DISCOVERERS

15. @SarahJaneMorris
#DevRelSummit
ENGAGEMENT STRATEGIES
INCLUSION

16. @SarahJaneMorris
#DevRelSummit
ENGAGEMENT STRATEGIES
INCLUSION:
Inclusive Events

17. @SarahJaneMorris
#DevRelSummit
INCLUSIVE EVENTS
Offline
•Open your events space up to diverse communities
• Bring in diverse speakers and topics
• Create diverse experiences
• k-n.io/includeorgs

18. @SarahJaneMorris
#DevRelSummit
INCLUSIVE EVENTS
😂

19. INCLUSIVE EVENTS
It doesn’t always work ¯_( )_/¯
@SarahJaneMorris
#DevRelSummit

20. @SarahJaneMorris
#DevRelSummit
INCLUSIVE EVENTS
Online
•Different event formats address different learning styles
• Livestream and/or record offline
events

21. INCLUSIVE CONTENT
•Same content, multiple formats
• Different topic channels for diverse
community growth
• Easy and important: inclusive and diverse images:
• #WOCinTech Chat Flickr album!
@SarahJaneMorris
#DevRelSummit

22. A FINAL NOTE ON INCLUSION (AND DIVERSITY)

23. ENGAGEMENT STRATEGIES
INCLUSION
EMPATHY
@SarahJaneMorris
#DevRelSummit

24. @SarahJaneMorris
#DevRelSummit
“You never really understand a person until you consider things from (their)
point of view... until you climb into (their) skin and walk around in it.”
- Harper Lee, To Kill a Mockingbird

25. ENGAGEMENT STRATEGIES
EMPATHY:
Code of Conduct

26. ENGAGEMENT STRATEGIES
EMPATHY:
Conversations
@SarahJaneMorris
#DevRelSummit

27. EMPATHETIC CONVERSATIONS
•Non-Violent Communication and Emotional Intelligence training
Photo: #WOCinTech Chat

28. EMPATHETIC CONVERSATIONS
•Support!
@SarahJaneMorris
#DevRelSummit

29. EMPATHETIC CONVERSATIONS
•Face to Face FTW
@SarahJaneMorris
#DevRelSummit

30. @SarahJaneMorris
#DevRelSummit
ENGAGEMENT STRATEGIES
INCLUSION
EMPATHY

31. @SarahJaneMorris
#DevRelSummit
#
Thanks, eh! sarahjane@keen.io