This document discusses the balance between anticipatory design and automation in user experience design. It describes how anticipatory design aims to anticipate users' needs and make decisions on their behalf without requiring any input from them. While this can help reduce decision fatigue, it also risks being inaccurate and removing user control and autonomy. The document cautions that anticipatory design should not invade users' privacy or take away their ability to make decisions. It provides considerations for balancing anticipation, automation, and user control in design.
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Am I registered?
How do I register?
How do I vote?
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Aaron Shapiro
CEO of HUGE
The Next Big Thing In Design?
Less Choice
In the future, design around us will sweat the small stuff.
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Our lives aren’t actually made
easier because we’re still forced
to make a decision.
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35,000 17 30
decisions
made daily
checks of social
media daily
checks of a mobile
phone daily
* 157 for millennials
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So … what can save us from
decision fatigue?
21. #UXLXThe Balance Between Anticipation & Automation In Design
Aaron Shapiro
CEO of HUGE
Anticipatory design is fundamentally different:
Decisions are made and executed on behalf of the user.
The goal is not to help the user make a decision, but to
create an ecosystem where a decision is never made --
it happens automatically and without user input.
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The Nest Learning Thermostat learns
from you, creates a schedule, and is
proven to save energy.
Image: Nest.com
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6:30 AM 11:00 PM8:30 AM 5:00 PM
rise & shine out for the day welcome home sweet dreams
Images: nest.com
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Your flight’s
booked.
Bon Voyage!
meals times seat redeye no stops
7:30pm 8:00am
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22 mile run
My birthday
But I had other plans in mind ….
THUR FRI SAT
10:40pm 10:00am
SUN, OCT 23, 2016
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Can anticipatory design accurately
choreograph around all the little details
of our lives?
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From 2000 - 2010, pilot error had
been involved in two thirds of all
airline crashes.
- FAA report from 2010
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If automation fails, can the user
easily step in and course correct?
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FUTURE
INNOVATION
02
Who becomes the
observer? Where will
improvements and new
ideas come from?
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Replacing robots with humans
helped Toyota shorten the
production line by 96% in 3 years.
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Machines can do things over and over.
People can do things over and better.
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HUMAN
EXPERIENCE
03
What becomes of the
human experience if
decisions are made for us?
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We find satisfaction in the struggle. We
get in a zone of focus and seek to
overcome challenges.
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Anticipate people’s needs,
but don’t invade them.
01
DO NOT
INVADE
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Always give people a way
to take back control and
reverse a decision.
02
NEVER TAKE
AWAY FULL
CONTROL
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Focus on the quality
curated choices,
not quantity.
03
REDUCE
COMPLEXITY
WITH
CURATION
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Build trust with every
action. Create a system of
give and take.
04
EARN TRUST
OVER TIME
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05
YOU =
DECIDER IN
CHIEF Today you’re not just a
designer, you’re a decider.
Know when to make decisions for your
user and when to let them be the decider.
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ANTICIPATE AUTOMATE
How will you balance the line
between anticipation and
automation in your product?
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TRIGGER
QUESTIONS
Discuss an experience when a
product anticipated your needs
and it was a positive experience.
A negative experience?
Do you notice decision fatigue?
How does it affect you? How do
you deal with it?