SlideShare ist ein Scribd-Unternehmen logo
1 von 61
Downloaden Sie, um offline zu lesen
1
THE BALANCE BETWEEN
ANTICIPATION & AUTOMATION
IN DESIGN
#UXLX
Sarah Doody
May 25, 2017
#UXLXThe Balance Between Anticipation & Automation In Design
#UXLXThe Balance Between Anticipation & Automation In Design
#UXLXThe Balance Between Anticipation & Automation In Design
#UXLXThe Balance Between Anticipation & Automation In Design
#UXLXThe Balance Between Anticipation & Automation In Design
#UXLXThe Balance Between Anticipation & Automation In Design
Photo: susannahfox.comPhoto: cyclehoop.com
@sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
ANTICIPATORY
DESIGN
#UXLXThe Balance Between Anticipation & Automation In Design
If you’re not anticipating people’s
needs, then you’re not doing UX.
#UXLXThe Balance Between Anticipation & Automation In Design
#UXLXThe Balance Between Anticipation & Automation In Design
#UXLXThe Balance Between Anticipation & Automation In Design
#UXLXThe Balance Between Anticipation & Automation In Design
Am I registered?
How do I register?
How do I vote?
#UXLXThe Balance Between Anticipation & Automation In Design
Aaron Shapiro
CEO of HUGE
The Next Big Thing In Design?
Less Choice
In the future, design around us will sweat the small stuff.
#UXLXThe Balance Between Anticipation & Automation In Design
Our lives aren’t actually made
easier because we’re still forced
to make a decision.
#UXLXThe Balance Between Anticipation & Automation In Design
#UXLXThe Balance Between Anticipation & Automation In Design
@sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
DECISION FATIGUE
#UXLXThe Balance Between Anticipation & Automation In Design
35,000 17 30
decisions
made daily
checks of social
media daily
checks of a mobile
phone daily
* 157 for millennials
#UXLXThe Balance Between Anticipation & Automation In Design
So … what can save us from
decision fatigue?
#UXLXThe Balance Between Anticipation & Automation In Design
Aaron Shapiro
CEO of HUGE
Anticipatory design is fundamentally different:
Decisions are made and executed on behalf of the user.
The goal is not to help the user make a decision, but to
create an ecosystem where a decision is never made --
it happens automatically and without user input.
#UXLXThe Balance Between Anticipation & Automation In Design
The Nest Learning Thermostat learns
from you, creates a schedule, and is
proven to save energy.
Image: Nest.com
#UXLXThe Balance Between Anticipation & Automation In Design
6:30 AM 11:00 PM8:30 AM 5:00 PM
rise & shine out for the day welcome home sweet dreams
Images: nest.com
#UXLXThe Balance Between Anticipation & Automation In Design
#UXLXThe Balance Between Anticipation & Automation In Design
DIGITYOUR CHECKING
ACCOUNT
@sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
BUT … will we take
anticipatory design too far?
@sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
In an anticipatory world …
#UXLXThe Balance Between Anticipation & Automation In Design
LONDON
@sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
Your flight’s
booked.
Bon Voyage!
meals times seat redeye no stops
7:30pm 8:00am
@sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
22 mile run
My birthday
But I had other plans in mind ….
THUR FRI SAT
10:40pm 10:00am
SUN, OCT 23, 2016
#UXLXThe Balance Between Anticipation & Automation In Design
Can anticipatory design accurately
choreograph around all the little details
of our lives?
#UXLXThe Balance Between Anticipation & Automation In Design
#UXLXThe Balance Between Anticipation & Automation In Design
Am I supposed to
be somewhere?
“
#UXLXThe Balance Between Anticipation & Automation In Design
I love my anticipated and
automated life.
#UXLXThe Balance Between Anticipation & Automation In Design
But I don’t think we can
(or should) automate everything.
@sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
3 cautions to be aware of
#UXLXThe Balance Between Anticipation & Automation In Design
What happens when
anticipation is inaccurate
and automation fails?
ACCURACY
01
#UXLXThe Balance Between Anticipation & Automation In Design
01
auto-pilot consequences?
#UXLXThe Balance Between Anticipation & Automation In Design
01
pilots only fly for 3 min
@sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
From 2000 - 2010, pilot error had
been involved in two thirds of all
airline crashes.
- FAA report from 2010
@sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
If automation fails, can the user
easily step in and course correct?
#UXLXThe Balance Between Anticipation & Automation In Design
FUTURE
INNOVATION
02
Who becomes the
observer? Where will
improvements and new
ideas come from?
#UXLXThe Balance Between Anticipation & Automation In Design
who will connect the dots?
#UXLXThe Balance Between Anticipation & Automation In Design
Replacing robots with humans
helped Toyota shorten the
production line by 96% in 3 years.
@sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
Machines can do things over and over.
People can do things over and better.
#UXLXThe Balance Between Anticipation & Automation In Design
HUMAN
EXPERIENCE
03
What becomes of the
human experience if
decisions are made for us?
#UXLXThe Balance Between Anticipation & Automation In Design
We find satisfaction in the struggle. We
get in a zone of focus and seek to
overcome challenges.
#UXLXThe Balance Between Anticipation & Automation In Design
03
source of fulfillment?
@sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
03
will anticipatory design and
automation rob us of fulfillment?
@sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
5 considerations for
automated design.
#UXLXThe Balance Between Anticipation & Automation In Design
Anticipate people’s needs,
but don’t invade them.
01
DO NOT
INVADE
#UXLXThe Balance Between Anticipation & Automation In Design
Always give people a way
to take back control and
reverse a decision.
02
NEVER TAKE
AWAY FULL
CONTROL
#UXLXThe Balance Between Anticipation & Automation In Design
Focus on the quality
curated choices,
not quantity.
03
REDUCE
COMPLEXITY
WITH
CURATION
#UXLXThe Balance Between Anticipation & Automation In Design
Build trust with every
action. Create a system of
give and take.
04
EARN TRUST
OVER TIME
#UXLXThe Balance Between Anticipation & Automation In Design
05
YOU =
DECIDER IN
CHIEF Today you’re not just a
designer, you’re a decider.
Know when to make decisions for your
user and when to let them be the decider.
#UXLXThe Balance Between Anticipation & Automation In Design
ANTICIPATE AUTOMATE
How will you balance the line
between anticipation and
automation in your product?
@sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
TRIGGER
QUESTIONS
Discuss an experience when a
product anticipated your needs
and it was a positive experience.
A negative experience?
Do you notice decision fatigue?
How does it affect you? How do
you deal with it?
© 2016 www.sarahdoody.com Storytelling in Product Development
THANKS!
@sarahdoody
sarah@sarahdoody.com
www.theuxnotebook.com
© 2016 www.sarahdoody.com Storytelling in Product Development
THE UX
NEWSLETTER
A weekly UX newsletter of the best
insights & action items delivered to
your inbox each Friday.
theuxnotebook.com
© 2016 www.sarahdoody.com Storytelling in Product Development
THE UX
NOTEBOOK
Inspiration, practice, and insights
for UX designers in a small but
jam packed notebook.
theuxnotebook.com/shop
© 2016 www.sarahdoody.com Storytelling in Product Development
USER RESEARCH
MASTERY
userresearchmastery.com
30 Days To Understanding Your
Customers & Making Smarter
Product Decisions.
userresearchmastery.com
“This course helped me do my first user
interview a few weeks ago and it was
fantastic. The interview guide is pure
GOLD.”



Shane, UX Designer
London, England
“I learned a TON about UX overall and
the templates are extremely helpful
to jumpstart my team in the research
world.”



Jared, UX Designer
Austin, Texas
“The course was easy to follow, well
paced, structured, and honest. I got
more from this course than from some
in-class courses and conferences”



Mina, UX Designer
Vancouver, Canada

Weitere ähnliche Inhalte

Ähnlich wie The Balance Between Anticipation & Automation in UX Design

Hunting Unicorns - What makes an effective UX Professional
Hunting Unicorns - What makes an effective UX ProfessionalHunting Unicorns - What makes an effective UX Professional
Hunting Unicorns - What makes an effective UX ProfessionalPatrick Neeman
 
What is User Experience, A Primer - U of Washington
What is User Experience, A Primer - U of WashingtonWhat is User Experience, A Primer - U of Washington
What is User Experience, A Primer - U of WashingtonPatrick Neeman
 
Building Responsible AI - London Oct 2019
Building Responsible AI - London Oct 2019Building Responsible AI - London Oct 2019
Building Responsible AI - London Oct 2019Ariadna Font Llitjos
 
Elevate Your Microsoft 365 Experience The Winning Trio Of AI, Analytics & Aut...
Elevate Your Microsoft 365 Experience The Winning Trio Of AI, Analytics & Aut...Elevate Your Microsoft 365 Experience The Winning Trio Of AI, Analytics & Aut...
Elevate Your Microsoft 365 Experience The Winning Trio Of AI, Analytics & Aut...Richard Harbridge
 
The way we think we think
The way we think we thinkThe way we think we think
The way we think we thinkAndrew Gibson
 
Uxdevsummit - Microservices the modern it stack- trends of tomorrow
Uxdevsummit - Microservices the modern it stack- trends of tomorrowUxdevsummit - Microservices the modern it stack- trends of tomorrow
Uxdevsummit - Microservices the modern it stack- trends of tomorrowJonah Kowall
 
CRO: The science of UX
CRO: The science of UXCRO: The science of UX
CRO: The science of UXPRWD
 
UX Design breakdown and Q&A session @ #createTogether
UX Design breakdown and Q&A session @ #createTogetherUX Design breakdown and Q&A session @ #createTogether
UX Design breakdown and Q&A session @ #createTogetherEric Bell
 
CanUX16 - Blurred Lines - Considering Physicality in Digital Design
CanUX16 - Blurred Lines - Considering Physicality in Digital DesignCanUX16 - Blurred Lines - Considering Physicality in Digital Design
CanUX16 - Blurred Lines - Considering Physicality in Digital DesignAdam Polansky
 
The UI is the THE application #dpc19
The UI is the THE application #dpc19The UI is the THE application #dpc19
The UI is the THE application #dpc19Antonio Peric-Mazar
 
UX STRAT 2014: Tim Loo's Workshop - Experience Visioning & Roadmapping
UX STRAT 2014: Tim Loo's Workshop - Experience Visioning & RoadmappingUX STRAT 2014: Tim Loo's Workshop - Experience Visioning & Roadmapping
UX STRAT 2014: Tim Loo's Workshop - Experience Visioning & RoadmappingTim Loo
 
Business Transformation by Futures Thinking, Kiev 2019, Creascope conference
Business Transformation by Futures Thinking, Kiev 2019, Creascope conferenceBusiness Transformation by Futures Thinking, Kiev 2019, Creascope conference
Business Transformation by Futures Thinking, Kiev 2019, Creascope conferenceSchool of Form
 
Jan groenefeld io_t meetup talk - oct 20th - multi-experience interaction des...
Jan groenefeld io_t meetup talk - oct 20th - multi-experience interaction des...Jan groenefeld io_t meetup talk - oct 20th - multi-experience interaction des...
Jan groenefeld io_t meetup talk - oct 20th - multi-experience interaction des...Jan Groenefeld
 
ASE Keynote 2022: From Automation to Empowering Software Developers
ASE Keynote 2022: From Automation to Empowering Software Developers ASE Keynote 2022: From Automation to Empowering Software Developers
ASE Keynote 2022: From Automation to Empowering Software Developers Margaret-Anne Storey
 
Co-creating with UX and Software Rabobank
Co-creating with UX and Software RabobankCo-creating with UX and Software Rabobank
Co-creating with UX and Software RabobankSimonedeGijt
 
SummitUp Opening Keynote 2016
SummitUp Opening Keynote 2016SummitUp Opening Keynote 2016
SummitUp Opening Keynote 2016Erik Dahl
 
UX? WTF? - Intro To User Experience Design Pt. 1
UX? WTF? - Intro To User Experience Design Pt. 1UX? WTF? - Intro To User Experience Design Pt. 1
UX? WTF? - Intro To User Experience Design Pt. 1Sebastian Tory-Pratt
 
How Generative Machine Learning will Change Content Creation Forever
How Generative Machine Learning will Change Content Creation ForeverHow Generative Machine Learning will Change Content Creation Forever
How Generative Machine Learning will Change Content Creation ForeverLucaMarchesotti
 
Building real things for real people 2009
Building real things for real people 2009Building real things for real people 2009
Building real things for real people 2009Justin Ferrell
 

Ähnlich wie The Balance Between Anticipation & Automation in UX Design (20)

Hunting Unicorns - What makes an effective UX Professional
Hunting Unicorns - What makes an effective UX ProfessionalHunting Unicorns - What makes an effective UX Professional
Hunting Unicorns - What makes an effective UX Professional
 
What is User Experience, A Primer - U of Washington
What is User Experience, A Primer - U of WashingtonWhat is User Experience, A Primer - U of Washington
What is User Experience, A Primer - U of Washington
 
Building Responsible AI - London Oct 2019
Building Responsible AI - London Oct 2019Building Responsible AI - London Oct 2019
Building Responsible AI - London Oct 2019
 
Elevate Your Microsoft 365 Experience The Winning Trio Of AI, Analytics & Aut...
Elevate Your Microsoft 365 Experience The Winning Trio Of AI, Analytics & Aut...Elevate Your Microsoft 365 Experience The Winning Trio Of AI, Analytics & Aut...
Elevate Your Microsoft 365 Experience The Winning Trio Of AI, Analytics & Aut...
 
The way we think we think
The way we think we thinkThe way we think we think
The way we think we think
 
Uxdevsummit - Microservices the modern it stack- trends of tomorrow
Uxdevsummit - Microservices the modern it stack- trends of tomorrowUxdevsummit - Microservices the modern it stack- trends of tomorrow
Uxdevsummit - Microservices the modern it stack- trends of tomorrow
 
15 ux designer tools
15 ux designer tools15 ux designer tools
15 ux designer tools
 
CRO: The science of UX
CRO: The science of UXCRO: The science of UX
CRO: The science of UX
 
UX Design breakdown and Q&A session @ #createTogether
UX Design breakdown and Q&A session @ #createTogetherUX Design breakdown and Q&A session @ #createTogether
UX Design breakdown and Q&A session @ #createTogether
 
CanUX16 - Blurred Lines - Considering Physicality in Digital Design
CanUX16 - Blurred Lines - Considering Physicality in Digital DesignCanUX16 - Blurred Lines - Considering Physicality in Digital Design
CanUX16 - Blurred Lines - Considering Physicality in Digital Design
 
The UI is the THE application #dpc19
The UI is the THE application #dpc19The UI is the THE application #dpc19
The UI is the THE application #dpc19
 
UX STRAT 2014: Tim Loo's Workshop - Experience Visioning & Roadmapping
UX STRAT 2014: Tim Loo's Workshop - Experience Visioning & RoadmappingUX STRAT 2014: Tim Loo's Workshop - Experience Visioning & Roadmapping
UX STRAT 2014: Tim Loo's Workshop - Experience Visioning & Roadmapping
 
Business Transformation by Futures Thinking, Kiev 2019, Creascope conference
Business Transformation by Futures Thinking, Kiev 2019, Creascope conferenceBusiness Transformation by Futures Thinking, Kiev 2019, Creascope conference
Business Transformation by Futures Thinking, Kiev 2019, Creascope conference
 
Jan groenefeld io_t meetup talk - oct 20th - multi-experience interaction des...
Jan groenefeld io_t meetup talk - oct 20th - multi-experience interaction des...Jan groenefeld io_t meetup talk - oct 20th - multi-experience interaction des...
Jan groenefeld io_t meetup talk - oct 20th - multi-experience interaction des...
 
ASE Keynote 2022: From Automation to Empowering Software Developers
ASE Keynote 2022: From Automation to Empowering Software Developers ASE Keynote 2022: From Automation to Empowering Software Developers
ASE Keynote 2022: From Automation to Empowering Software Developers
 
Co-creating with UX and Software Rabobank
Co-creating with UX and Software RabobankCo-creating with UX and Software Rabobank
Co-creating with UX and Software Rabobank
 
SummitUp Opening Keynote 2016
SummitUp Opening Keynote 2016SummitUp Opening Keynote 2016
SummitUp Opening Keynote 2016
 
UX? WTF? - Intro To User Experience Design Pt. 1
UX? WTF? - Intro To User Experience Design Pt. 1UX? WTF? - Intro To User Experience Design Pt. 1
UX? WTF? - Intro To User Experience Design Pt. 1
 
How Generative Machine Learning will Change Content Creation Forever
How Generative Machine Learning will Change Content Creation ForeverHow Generative Machine Learning will Change Content Creation Forever
How Generative Machine Learning will Change Content Creation Forever
 
Building real things for real people 2009
Building real things for real people 2009Building real things for real people 2009
Building real things for real people 2009
 

Kürzlich hochgeladen

The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
UI UX Process for SaaS Product Design Success
UI UX Process for SaaS Product Design SuccessUI UX Process for SaaS Product Design Success
UI UX Process for SaaS Product Design SuccessThink 360 Studio
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara RakovskaAMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara RakovskaBarusRa
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
Models of Disability - an overview by Marno Retief & Rantoa Letšosa
Models of Disability - an overview by Marno Retief & Rantoa LetšosaModels of Disability - an overview by Marno Retief & Rantoa Letšosa
Models of Disability - an overview by Marno Retief & Rantoa Letšosaannemarleenolthof1
 
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfUnlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfIBM
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 

Kürzlich hochgeladen (18)

The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
UI UX Process for SaaS Product Design Success
UI UX Process for SaaS Product Design SuccessUI UX Process for SaaS Product Design Success
UI UX Process for SaaS Product Design Success
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara RakovskaAMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
Models of Disability - an overview by Marno Retief & Rantoa Letšosa
Models of Disability - an overview by Marno Retief & Rantoa LetšosaModels of Disability - an overview by Marno Retief & Rantoa Letšosa
Models of Disability - an overview by Marno Retief & Rantoa Letšosa
 
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfUnlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 

The Balance Between Anticipation & Automation in UX Design

  • 1. 1 THE BALANCE BETWEEN ANTICIPATION & AUTOMATION IN DESIGN #UXLX Sarah Doody May 25, 2017
  • 2. #UXLXThe Balance Between Anticipation & Automation In Design
  • 3. #UXLXThe Balance Between Anticipation & Automation In Design
  • 4. #UXLXThe Balance Between Anticipation & Automation In Design
  • 5. #UXLXThe Balance Between Anticipation & Automation In Design
  • 6. #UXLXThe Balance Between Anticipation & Automation In Design
  • 7. #UXLXThe Balance Between Anticipation & Automation In Design Photo: susannahfox.comPhoto: cyclehoop.com
  • 8. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design ANTICIPATORY DESIGN
  • 9. #UXLXThe Balance Between Anticipation & Automation In Design If you’re not anticipating people’s needs, then you’re not doing UX.
  • 10. #UXLXThe Balance Between Anticipation & Automation In Design
  • 11. #UXLXThe Balance Between Anticipation & Automation In Design
  • 12. #UXLXThe Balance Between Anticipation & Automation In Design
  • 13. #UXLXThe Balance Between Anticipation & Automation In Design Am I registered? How do I register? How do I vote?
  • 14. #UXLXThe Balance Between Anticipation & Automation In Design Aaron Shapiro CEO of HUGE The Next Big Thing In Design? Less Choice In the future, design around us will sweat the small stuff.
  • 15. #UXLXThe Balance Between Anticipation & Automation In Design Our lives aren’t actually made easier because we’re still forced to make a decision.
  • 16. #UXLXThe Balance Between Anticipation & Automation In Design
  • 17. #UXLXThe Balance Between Anticipation & Automation In Design
  • 18. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design DECISION FATIGUE
  • 19. #UXLXThe Balance Between Anticipation & Automation In Design 35,000 17 30 decisions made daily checks of social media daily checks of a mobile phone daily * 157 for millennials
  • 20. #UXLXThe Balance Between Anticipation & Automation In Design So … what can save us from decision fatigue?
  • 21. #UXLXThe Balance Between Anticipation & Automation In Design Aaron Shapiro CEO of HUGE Anticipatory design is fundamentally different: Decisions are made and executed on behalf of the user. The goal is not to help the user make a decision, but to create an ecosystem where a decision is never made -- it happens automatically and without user input.
  • 22. #UXLXThe Balance Between Anticipation & Automation In Design The Nest Learning Thermostat learns from you, creates a schedule, and is proven to save energy. Image: Nest.com
  • 23. #UXLXThe Balance Between Anticipation & Automation In Design 6:30 AM 11:00 PM8:30 AM 5:00 PM rise & shine out for the day welcome home sweet dreams Images: nest.com
  • 24. #UXLXThe Balance Between Anticipation & Automation In Design
  • 25. #UXLXThe Balance Between Anticipation & Automation In Design DIGITYOUR CHECKING ACCOUNT
  • 26. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design BUT … will we take anticipatory design too far?
  • 27. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design In an anticipatory world …
  • 28. #UXLXThe Balance Between Anticipation & Automation In Design LONDON
  • 29. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design Your flight’s booked. Bon Voyage! meals times seat redeye no stops 7:30pm 8:00am
  • 30. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design 22 mile run My birthday But I had other plans in mind …. THUR FRI SAT 10:40pm 10:00am SUN, OCT 23, 2016
  • 31. #UXLXThe Balance Between Anticipation & Automation In Design Can anticipatory design accurately choreograph around all the little details of our lives?
  • 32. #UXLXThe Balance Between Anticipation & Automation In Design
  • 33. #UXLXThe Balance Between Anticipation & Automation In Design Am I supposed to be somewhere? “
  • 34. #UXLXThe Balance Between Anticipation & Automation In Design I love my anticipated and automated life.
  • 35. #UXLXThe Balance Between Anticipation & Automation In Design But I don’t think we can (or should) automate everything.
  • 36. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design 3 cautions to be aware of
  • 37. #UXLXThe Balance Between Anticipation & Automation In Design What happens when anticipation is inaccurate and automation fails? ACCURACY 01
  • 38. #UXLXThe Balance Between Anticipation & Automation In Design 01 auto-pilot consequences?
  • 39. #UXLXThe Balance Between Anticipation & Automation In Design 01 pilots only fly for 3 min
  • 40. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design From 2000 - 2010, pilot error had been involved in two thirds of all airline crashes. - FAA report from 2010
  • 41. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design If automation fails, can the user easily step in and course correct?
  • 42. #UXLXThe Balance Between Anticipation & Automation In Design FUTURE INNOVATION 02 Who becomes the observer? Where will improvements and new ideas come from?
  • 43. #UXLXThe Balance Between Anticipation & Automation In Design who will connect the dots?
  • 44. #UXLXThe Balance Between Anticipation & Automation In Design Replacing robots with humans helped Toyota shorten the production line by 96% in 3 years.
  • 45. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design Machines can do things over and over. People can do things over and better.
  • 46. #UXLXThe Balance Between Anticipation & Automation In Design HUMAN EXPERIENCE 03 What becomes of the human experience if decisions are made for us?
  • 47. #UXLXThe Balance Between Anticipation & Automation In Design We find satisfaction in the struggle. We get in a zone of focus and seek to overcome challenges.
  • 48. #UXLXThe Balance Between Anticipation & Automation In Design 03 source of fulfillment?
  • 49. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design 03 will anticipatory design and automation rob us of fulfillment?
  • 50. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design 5 considerations for automated design.
  • 51. #UXLXThe Balance Between Anticipation & Automation In Design Anticipate people’s needs, but don’t invade them. 01 DO NOT INVADE
  • 52. #UXLXThe Balance Between Anticipation & Automation In Design Always give people a way to take back control and reverse a decision. 02 NEVER TAKE AWAY FULL CONTROL
  • 53. #UXLXThe Balance Between Anticipation & Automation In Design Focus on the quality curated choices, not quantity. 03 REDUCE COMPLEXITY WITH CURATION
  • 54. #UXLXThe Balance Between Anticipation & Automation In Design Build trust with every action. Create a system of give and take. 04 EARN TRUST OVER TIME
  • 55. #UXLXThe Balance Between Anticipation & Automation In Design 05 YOU = DECIDER IN CHIEF Today you’re not just a designer, you’re a decider. Know when to make decisions for your user and when to let them be the decider.
  • 56. #UXLXThe Balance Between Anticipation & Automation In Design ANTICIPATE AUTOMATE How will you balance the line between anticipation and automation in your product?
  • 57. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design TRIGGER QUESTIONS Discuss an experience when a product anticipated your needs and it was a positive experience. A negative experience? Do you notice decision fatigue? How does it affect you? How do you deal with it?
  • 58. © 2016 www.sarahdoody.com Storytelling in Product Development THANKS! @sarahdoody sarah@sarahdoody.com www.theuxnotebook.com
  • 59. © 2016 www.sarahdoody.com Storytelling in Product Development THE UX NEWSLETTER A weekly UX newsletter of the best insights & action items delivered to your inbox each Friday. theuxnotebook.com
  • 60. © 2016 www.sarahdoody.com Storytelling in Product Development THE UX NOTEBOOK Inspiration, practice, and insights for UX designers in a small but jam packed notebook. theuxnotebook.com/shop
  • 61. © 2016 www.sarahdoody.com Storytelling in Product Development USER RESEARCH MASTERY userresearchmastery.com 30 Days To Understanding Your Customers & Making Smarter Product Decisions. userresearchmastery.com “This course helped me do my first user interview a few weeks ago and it was fantastic. The interview guide is pure GOLD.”
 
 Shane, UX Designer London, England “I learned a TON about UX overall and the templates are extremely helpful to jumpstart my team in the research world.”
 
 Jared, UX Designer Austin, Texas “The course was easy to follow, well paced, structured, and honest. I got more from this course than from some in-class courses and conferences”
 
 Mina, UX Designer Vancouver, Canada