Finding Balance Between Anticipation & Automation in UX Design

1
FINDING BALANCE BETWEEN
ANTICIPATION & AUTOMATION
IN DESIGN
@sarahdoody
Sarah Doody
October 19, 2016
sarah@sarahdoody.com

@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design

I realized that the
narrow stairs must
have been a fast lane,
how brilliant!

You know what’s
actually delightful?
When a product
solves a problem.

“Your imagination is great. You can
use this as a fast lane, but that’s
not it’s primary purpose … I know,
I’m a parent in Stockholm.”

“The fast lane is actually a
staircase where you can push your
baby carriage, not for stressed
Swedes. Sorry for crushing your
designer dreams.”

Photo: susannahfox.com Photo: cyclehoop.com

“The fact that you got the purpose
of those stairs wrong shows that,
just as beauty, the problem is in
the eyes of the beholder.”

ANTICIPATORY
DESIGN

If you’re not anticipating people’s
needs, then you’re doing it wrong.

Am I registered?
How do I register?
How do I vote?

Aaron Shapiro
CEO of HUGE
The Next Big Thing In Design?
Less Choice
In the future, design around us will sweat the small stuﬀ.

Our lives aren’t actually made
easier because we’re still forced
to make a decision.

DECISION FATIGUE

35,000 17 30
decisions
made daily
checks of social
media daily
checks of a mobile
phone daily
* 157 for millennials

So … what can save us from
decision fatigue?

Decisions are made and executed on behalf of the user.
The goal is not to help the user make a decision, but to
create an ecosystem where a decision is never made --
it happens automatically and without user input.
Aaron Shapiro
CEO of HUGE
Anticipatory design is fundamentally diﬀerent:

The Nest Learning Thermostat learns
from you, creates a schedule, and is
proven to save energy.
Image: Nest.com

6:30 AM 11:00 PM8:30 AM 5:00 PM
rise & shine out for the day welcome home sweet dreams
Images: nest.com

BUT … will we take
anticipatory design too far?

In an anticipatory world …

LONDON

Your ﬂight’s
booked.
Bon Voyage!
meals times seat redeye no stops
7:30pm 8:00am

22 mile run
35th birthday
But I had other plans in mind ….
THUR FRI SAT
10:40pm 10:00am
SUN, OCT 23, 2016

Can anticipatory design accurately
choreograph around all the little details
of our lives?

Am I supposed to
be somewhere?
“

I love my anticipated and
automated life.

But I don’t think we can
(or should) automate everything.

3 cautions to consider

What happens when
anticipation is inaccurate
and automation fails?
ACCURACY
01

01
auto-pilot consequences?

01
pilots only ﬂy for 3 min

From 2000 - 2010, pilot error had
been involved in two thirds of all
airline crashes.
- FAA report from 2010

If automation fails, can the user
easily step in and course correct?

FUTURE
INNOVATION
02
Who becomes the
observer? Who is the
orator of improvements
and new ideas?

who will connect the dots?

Replacing robots with humans
helped Toyota shorten the
production line by 96% in 3 years.

Machines can do things over and over.
People can do things over and better.

HUMAN
EXPERIENCE
03
What becomes of the
human experience if
decisions are made for us?

We ﬁnd satisfaction in the struggle. We
get in a zone of focus and seek to
overcome challenges.

03
source of fulﬁllment?

03
will anticipatory design and
automation rob us of fulﬁllment?

5 considerations for
anticipatory & automated
design

Anticipate people’s needs,
but don’t invade them.
01
DO NOT
INVADE

Always give people a way
to take back control and
reverse a decision.
02
NEVER TAKE
AWAY FULL
CONTROL

Focus on the curation of
choices, not quantity of
choices.
03
REDUCE
COMPLEXITY
WITH
CURATION

Build trust with every
action. Create a system of
give and take.
04
EARN TRUST
OVER TIME

05
YOU =
DECIDER IN
CHIEF Today you’re not just a
designer, you’re a decider.
Know when to make decisions for your
user and when to let them be the decider.

ANTICIPATE AUTOMATE
How will you balance the line
between anticipation and
automation in your product?

TRIGGER
QUESTIONS
Discuss an experience when a
product anticipated your needs
and it was a positive experience.
A negative experience?
Do you notice decision fatigue?
How does it affect you? How do
you deal with it?

A weekly free weekly UX newsletter  
ﬁlled with ideas, articles and insights to help you
design better products and think outside the box.

Sign up at:
theuxnotebook.com
Learn to think like a designer …

© 2016 www.sarahdoody.com Storytelling in Product Development
THANKS!
PLEASE SAY HELLO.
@sarahdoody
sarah@sarahdoody.com
PS: Want more? Sign up the theuxnotebook.com

Finding Balance Between Anticipation & Automation in UX Design

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