Case history about digital strategy and digital pr services.

1. Sara Fiorentino
sara@sarafiorentino.com +39 338.8875587 www.sarafiorentino.com
Digital Strategy
Web Marketing & Social Media
Digital PR
TOURISM|BRAND|ART&CULTURE

2. DIGITAL PR

3. • Blog Tours
• Press Tours
• Events
• Community management
• Networking
DIGITAL PR | SERVICES

4. • June 2014: Blog Tour with Italian Travel Bloggers - 6 bloggers,
2 per Monferrato tourist area: Fashion, Travel and Food
• September 2014: Blog Tour with 3 International Top Bloggers
(from USA, Germany and Netherland, top countries for
Monferrato incoming tourism)
• September 2015: Vlog Tour with 5 Italian Youtubers
Partner:
#feelingoodmonferrato

5. #feelingoodmonferrato
 More than 2 thousand social posts on Facebook, Instagram
and Twitter
 12 travel stories about Monferrato on the web
 New videos about Monferrato destination (expecting to be
promoted on social networks)
Hashtag story:
https://tagboard.com/feelingoodmonferrato/198506

6. #feelingoodmonferrato
A selection of the stories:
http://www.browsingitaly.com/piedmont/7-specialties-you-must-try-in-
monferrato-piedmont/5331/
http://www.ciaotutti.nl/reizen-door-italie/piemonte/ciao-tutti-tipt-de-
lekkerste-adresjes-van-de-monferrato/
http://www.viaggiaescopri.it/alessandria-monferrato-itinerari/
And of the first videos on YouTube:
https://youtu.be/ihoz9UWStII
https://youtu.be/TRgGMrTJF7w
https://youtu.be/ip-4Imiyiyg

7. Results - #feelingood blog

8. July 2015 – Blog Tour with 4 Italian Top Travel Bloggers in Aruba
Island
It was the first Italian Blog Tour in Aruba
It was focused on the activities that Island can offer: jeep tour,
snorkeling, yoga, kitesurf, kayak, sports
Partner:
#dushiaruba

9. Bloggers
Fraintesa 60.000 readers/month - 70.000 social followers
Blog di Viaggi 90.000 readers/month - 500.000 social followers
Il Turista 120.000 readers/month - 500.000 social followers
Non Solo Turisti 150.000 readers/month - 300.000 social
followers
#dushiaruba hastag story:
https://storify.com/globaltourist/dushiaruba-blog-tour
https://tagboard.com/dushiaruba/search
#dushiaruba

10. #dushiaruba
A selection of the bloggers stories
http://www.emotionrit.it/2015/07/aruba-cronaca-di-un-viaggio-ai-caraibi.html
http://blogdiviaggi.com/blog/2015/07/31/visitare-aruba/
http://blogdiviaggi.com/blog/2015/08/18/aruba-le-spiagge-piu-belle-dell-isola/
http://www.emotionrit.it/2015/07/aruba-cronaca-di-un-viaggio-ai-caraibi.html
http://blogdiviaggi.com/blog/2015/08/26/una-settimana-a-aruba-guida-di-viaggio/
http://www.ilturista.info/guide.php?cat1=2&cat2=36&lan=ita&pagina=2
http://nonsoloturisti.it/2015/07/caraibi-spiagge-aruba/

11. 2014 - 2015
• Villa della Regina
• Castello di Cavour
• Castelli di Lagnasco
• Asti
• Slow Food Pollenzo
• Museo Rai e Tour del Vermouth
• Santuario di Vicoforte
#invasionidigitali

12. What is an “Invasione Digitale”?
http://www.invasionidigitali.it/en/content/manifesto
My PR activities
- Creation of graphic material to promote every Invasione
- Selection of digital press and bloggers to be invited to the
events
- Organization with the sights of the tour
- Promotion of every event on social networks
- Report at the end of every event
#invasionidigitali

13. Results
- More than 60 people involved
- New digital contents about unkown sights
- New pictures and videos ready to be used by the
cultural sights
#invasionidigitali

14. My networking experiences
#networking

15. DIGITAL STRATEGY

16. • Social Media
Management
• Web Advertising
• Brand Reputation
• Content marketing
DIGITAL STRATEGY | SERVICES

17. #LOVEMALESIA
Facebook Contest about Destination Malaysia
Partner:

18. #LOVEMALESIA
More than 7.000 Likes more
Really high engagment in the Facebook Page

19. #webmarketing
I’m web marketing manager and consultant for destinations, brand
and tourism companies. Usually my most frequent activities are:
• Social Media Management
Facebook, Twitter, Instagram, Pinterest
Linkedin, Google Plus, YouTube, Periscope
• Web Advertising
Facebook, Twitter, Instagram and Linkedin
Google Adwords
• Newsletter
• Web Reputation
• Analysis and report

20. #socialmediamanagement

21. #portfolio

22. Thank You!
sara@sarafiorentino.com +39 338.8875587 www.sarafiorentino.com