Event fundraising continues to be an important income stream for charities, with increasing numbers of people taking part in events. But why do people take part and how important are such events in building long term supporter engagement? For the Successful Events Fundraising report, Blackbaud surveyed over 1,000 event fundraisers across the UK and Ireland to gain more insight into people’s motivations for getting involved in fundraising events, what types of events they preferred and how well-supported they felt they were by their chosen charities. Find hints and tips here to make your cause connect and improve engagement.

1. #everythingcounts
make your cause connect

2. #everythingcounts
Supporter Motivations Report
Blackbaud 2014

3. #everythingcounts
UK’s #1 Preference for Fundraising Events…
Coffee Mornings!

4. #everythingcounts
0
5
10
15
20
25
Coffee
Morning
Fun Run Walk Bake-off Cycle
Male
Female

5. #everythingcounts
Men were almost twice as likely as women to do a fundraising activity in
response to an emotive request

6. #everythingcounts
Nearly 2/3rds of UK
consumers participate in
an event because they
care about the cause

7. #everythingcounts
Event vs Cause: Age Factored
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
18-24 25-34 35-44 45-54 55-64 65+
18-24
25-34
35-44
45-54
55-64
65+
Cause
Event

8. #everythingcounts
Most fundraisers (45.6%) would
rather pay no registration fee and
fundraise a lot

9. *Blackbaud 2013 Peer to Peer Benchmark Report
Impact on Fundraising Results

10. 70% of respondents don’t know how
their efforts have impacted their
chosen charity
73% of people got absolutely no
pointers and tips from their cause
on how best to approach the
fundraising event

11. #everythingcounts
Communicating Impact

12. #everythingcounts
When adding events to your portfolio…
Have you stated the purpose of the event?
Can you relate the event back to your mission?
Are the goals of your event tangible?
Is fundraising a clear component of your event?

13. Linking Your Event to the Mission

14. #everythingcounts

16. #everythingcounts
Add a powerful thank you…
Share the ambition
Provide ways for them to share your message
Provide ways to engage directly with you
Follow up with the results!
Can you translate the results to an impact?
Make it personal and timely

17. #everythingcounts

19. #everythingcounts
Supporting Your Supporters

20. #everythingcounts
Getting personal with your fundraisers…
Is this their first time?
• Repeat participant or new?
Are they fundraising?
• Registrant vs fundraiser analysis
Have they reached a fundraising milestone?
• Celebrate! Keep them motivated!

21. #everythingcounts
Getting the best results from your fundraisers …
Provide fundraising guidance
• e.g. “How to raise £150 in one week” & the importance of asking more
than once
Give your supporters the right tools
• Social media #s
• Shareable content
Keep their enthusiasm up
• Celebrate! Keep them motivated!

24. #poweringphilanthropy

26. #everythingcounts
Is Peer to Peer worth all the effort?

27. #everythingcounts
Over 60% of respondents had
participated in multiple fundraising
events within the last year
Tapping into their connections expands
your network and increases awareness of
your great cause!
Absolutely!

28. #everythingcounts
Thank you!
Sandra Luther
@SandraLuther
Sandra.Luther@Blackbaud.co.uk
Look for our new report
on www.blackbaud.co.uk