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#everythingcounts
make your cause connect
#everythingcounts
Supporter Motivations Report
Blackbaud 2014
#everythingcounts
UK’s #1 Preference for Fundraising Events…
Coffee Mornings!
#everythingcounts
0
5
10
15
20
25
Coffee
Morning
Fun Run Walk Bake-off Cycle
Male
Female
#everythingcounts
Men were almost twice as likely as women to do a fundraising activity in
response to an emotive request
#everythingcounts
Nearly 2/3rds of UK
consumers participate in
an event because they
care about the cause
#everythingcounts
Event vs Cause: Age Factored
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
18-24 25-34 35-44 45-54 55-64 65+
18-...
#everythingcounts
Most fundraisers (45.6%) would
rather pay no registration fee and
fundraise a lot
*Blackbaud 2013 Peer to Peer Benchmark Report
Impact on Fundraising Results
70% of respondents don’t know how
their efforts have impacted their
chosen charity
73% of people got absolutely no
pointer...
#everythingcounts
Communicating Impact
#everythingcounts
When adding events to your portfolio…
Have you stated the purpose of the event?
Can you relate the event...
Linking Your Event to the Mission
#everythingcounts
#everythingcounts
Add a powerful thank you…
Share the ambition
Provide ways for them to share your message
Provide ways to...
#everythingcounts
#everythingcounts
Supporting Your Supporters
#everythingcounts
Getting personal with your fundraisers…
Is this their first time?
• Repeat participant or new?
Are they ...
#everythingcounts
Getting the best results from your fundraisers …
Provide fundraising guidance
• e.g. “How to raise £150 ...
#poweringphilanthropy
#everythingcounts
Is Peer to Peer worth all the effort?
#everythingcounts
Over 60% of respondents had
participated in multiple fundraising
events within the last year
Tapping int...
#everythingcounts
Thank you!
Sandra Luther
@SandraLuther
Sandra.Luther@Blackbaud.co.uk
Look for our new report
on www.blac...
Successful Event Fundraising Hints and Tips
Successful Event Fundraising Hints and Tips
Successful Event Fundraising Hints and Tips
Successful Event Fundraising Hints and Tips
Successful Event Fundraising Hints and Tips
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Successful Event Fundraising Hints and Tips

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Event fundraising continues to be an important income stream for charities, with increasing numbers of people taking part in events. But why do people take part and how important are such events in building long term supporter engagement?
For the Successful Events Fundraising report, Blackbaud surveyed over 1,000 event fundraisers across the UK and Ireland to gain more insight into people’s motivations for getting involved in fundraising events, what types of events they preferred and how well-supported they felt they were by their chosen charities.
Find hints and tips here to make your cause connect and improve engagement.

Successful Event Fundraising Hints and Tips

  1. 1. #everythingcounts make your cause connect
  2. 2. #everythingcounts Supporter Motivations Report Blackbaud 2014
  3. 3. #everythingcounts UK’s #1 Preference for Fundraising Events… Coffee Mornings!
  4. 4. #everythingcounts 0 5 10 15 20 25 Coffee Morning Fun Run Walk Bake-off Cycle Male Female
  5. 5. #everythingcounts Men were almost twice as likely as women to do a fundraising activity in response to an emotive request
  6. 6. #everythingcounts Nearly 2/3rds of UK consumers participate in an event because they care about the cause
  7. 7. #everythingcounts Event vs Cause: Age Factored 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 18-24 25-34 35-44 45-54 55-64 65+ 18-24 25-34 35-44 45-54 55-64 65+ Cause Event
  8. 8. #everythingcounts Most fundraisers (45.6%) would rather pay no registration fee and fundraise a lot
  9. 9. *Blackbaud 2013 Peer to Peer Benchmark Report Impact on Fundraising Results
  10. 10. 70% of respondents don’t know how their efforts have impacted their chosen charity 73% of people got absolutely no pointers and tips from their cause on how best to approach the fundraising event
  11. 11. #everythingcounts Communicating Impact
  12. 12. #everythingcounts When adding events to your portfolio… Have you stated the purpose of the event? Can you relate the event back to your mission? Are the goals of your event tangible? Is fundraising a clear component of your event?
  13. 13. Linking Your Event to the Mission
  14. 14. #everythingcounts
  15. 15. #everythingcounts Add a powerful thank you… Share the ambition Provide ways for them to share your message Provide ways to engage directly with you Follow up with the results! Can you translate the results to an impact? Make it personal and timely
  16. 16. #everythingcounts
  17. 17. #everythingcounts Supporting Your Supporters
  18. 18. #everythingcounts Getting personal with your fundraisers… Is this their first time? • Repeat participant or new? Are they fundraising? • Registrant vs fundraiser analysis Have they reached a fundraising milestone? • Celebrate! Keep them motivated!
  19. 19. #everythingcounts Getting the best results from your fundraisers … Provide fundraising guidance • e.g. “How to raise £150 in one week” & the importance of asking more than once Give your supporters the right tools • Social media #s • Shareable content Keep their enthusiasm up • Celebrate! Keep them motivated!
  20. 20. #poweringphilanthropy
  21. 21. #everythingcounts Is Peer to Peer worth all the effort?
  22. 22. #everythingcounts Over 60% of respondents had participated in multiple fundraising events within the last year Tapping into their connections expands your network and increases awareness of your great cause! Absolutely!
  23. 23. #everythingcounts Thank you! Sandra Luther @SandraLuther Sandra.Luther@Blackbaud.co.uk Look for our new report on www.blackbaud.co.uk
  • NeilMKennedy

    Feb. 19, 2015

Event fundraising continues to be an important income stream for charities, with increasing numbers of people taking part in events. But why do people take part and how important are such events in building long term supporter engagement? For the Successful Events Fundraising report, Blackbaud surveyed over 1,000 event fundraisers across the UK and Ireland to gain more insight into people’s motivations for getting involved in fundraising events, what types of events they preferred and how well-supported they felt they were by their chosen charities. Find hints and tips here to make your cause connect and improve engagement.

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