Build, Manage and Grow Your Services Business with IBM Chicago Briefing Presentation - September 15, 2015

© 2015 IBM Corporation
Build, Manage & Grow
Your Business with IBM
Chicago | 15 Sep 2015

2
8:00 a.m. Check In and Breakfast
9:00 a.m. Introduction
Tom Vlahos, Client Executive
Cloud infrastructure choices for IT services providers
Ed Bottini, Cloud Services Channel Sales Director
Protect your clients against new, complex security challenges
Vijay Dheap, IBM Master Inventor, QRadar
Extend your services capabilities with mobility
Gavin Bourne, Cloud Mobile Channels Leader
Integrating advanced analytics into managed services
Christopher Tyler, Analytics Solutions Specialist
The value of partnering with IBM
Stewart Skomra, CEO, TeMeDa.com
12:00 p.m. Networking Lunch

A tidal shift is occurring:
Managed Services Providers (MSP) are the new IT department
Clients of all sizes are shifting their IT spend to third parties:
IT buyers
and managers,
and their Business
counterparts, will
increasingly demand a
mix of providers and
types3
81% of
US
companies
already use
public cloud
services1 Enterprises
expect 46% of their
IT services to be
delivered via cloud
3 years from now1
By 2020,
almost 40% of
all servers will be in Service
Providers’ data centers –
up from 13% in 20111
70% of
MM clients
expected to buy
cloud services
from local SPs4
By 2018,
Service Providers
account for 46% of all
new high-end data center
construction in 2018, up
from 29% in 20135
60% of US
enterprise-class
storage will be
shipping
to CSPs by 20162
1 IDC, Worldwide SaaS and Cloud Software, 2013 — Software Will Never Be the Same,
December 2013[PB1
2 IDC Predicts 2014
3 Saugatuck Doc#1258SSR 29Aug13
4 Estimate given by IDC for MM Self-Serve SaaS business case
5 IDC Worldwide Datacenter Census and Construction 2014–2018 Forecast: Aging
Enterprise Datacenters and the Accelerating Service Provider Buildout
3

4
Enterprise innovation will be realized through the integration
of new era technologies with core systems
Mission
Critical
Systems
YESTERDAY TODAY, INNOVATION IS DISCRETE AND
DISPARATE
Systems of
Record
Systems of
Insight
Enterprise
Innovation
Systems of
Engagement
EMERGENT, INTEGRATED SYSTEMS
FOR ENTERPRISE INNOVATION
4
Pervasive Security
Intelligence
Enabled by Cloud
Innovative Core
Operations
Cloud
Social
Big Data
&
Analytics
Mobile
Security

5
The opportunity to drive enterprise innovation
 Systems of Engagement
Harness mobile and social to transform
relationships with customers, employees and
ecosystem
 Systems of Insight
Refine data for competitive advantage
 Systems of Record
Transform your infrastructure and systems to
support evolving vision and requirements
 Enabled by Cloud
Prioritize cloud use to support key initiatives
 Underpinned by Security
Optimize security to manage access, protect
data, improve threat visibility
Systems of
Insight
Systems of
Engagement
Systems of
Record
Enterprise
Innovation
Enabled by Cloud
Pervasive Security
Intelligence

6
MSPs are responding to this opportunity with various services
delivery models
Client Site
Client
data
center
Managed IT
MSP Hosted
MSP
Managed
Client
MSP Shared
Multi-tenant
Client A Client B
MSP Public
A
Users
B
(Source of figure: Gartner)
On Premise Off Premise

7
Cloud
SecurityAnalytics
Mobility

8
Edward Bottini
Director, Cloud Services Business Partner Channel Sales
Ed leads Global Channel Sales for IBM’s Cloud Services
business unit, which includes SoftLayer®. He is responsible for
strategy, sales, business development and technical
enablement for third parties around IBM’s Cloud Services
platforms.
He specializes in growing and scaling emerging businesses.
Ed’s team helps SaaS Providers, Managed Services Providers,
Systems Integrators and Channel Business Partners leverage
IBM’s cloud services platforms to deliver differentiated solutions
to mid-market and enterprise customers. He is based in San
Diego.

EDWARD BOTTINI
Director
Cloud Services Business Partner Channel Sales
Accelerating Digital Business through
IBM Cloud Services - IaaS offerings

10
Disruptors are reinventing business processes and leading
their industries with digital transformations

15
Digital transformations require a mix of deployment
models and enterprise grade world class infrastructure
Global expansion
 IBM continues to grow its
market share in the cloud
space and aims to
accelerate its leadership in
the $80 billion hybrid cloud
marketplace.
 Since IBM acquired
SoftLayer in the summer of
2013, SoftLayer’s global
customer base has grown
rapidly.
 The Milan data center
expands the total number of
IBM Cloud data centers to
more than 40 worldwide,
which includes 24 SoftLayer
data centers (June)
 IBM has also committed to
opening cloud centers in
Sao Paulo, Brazil and
Chennai, India before the
year is out.
Key design elements
 Control and transparency
 High performance
 Data sovereignty
 Security
Localized capabilities
 IPv4/IPv6 dual stack
 Global DNS
 Global DDOS mitigation
 Global internet exchanges and
peerings

16
SoftLayer enables enterprise-grade, best-in-class
performance and reliability

17
SoftLayer works for organizations
Software as a
Service
Moving to the
Cloud
Using Next Gen enterprise
applications

20
Join the global ecosystem of partners that leverages the
SoftLayer platform
Here are a few recent examples…

21
SoftLayer program geared to help you make money,
build skills and drive demand
Make
Money
Build
Skills
Drive
Demand
 Increased margins at higher
achievement levels
 Attractive referral commissions
 Expanded Data Center location
options
 Trained ~4,000 new individuals in first year:
75 cities, 21 countries
 SoftLayer Fundamentals and Solution
Design courses based on workload
characteristics
 www.softlayer.com/training
 IBM co-marketing funding and
campaign assets
 New SoftLayer trademark initiative
 IBM Cloud marketplace

22
SoftLayer delivers two programs with Industry Leading
Discounts:
Program Description
Services &
Solution
Provider
Program
Buy IaaS offerings from SoftLayer at a discount
 Hosting may be resold or delivered as a component of
the Business Partner’s overall solution
 Responsible for Level 1 support
 SI’s, MSP’s, Solution/Service Providers, and ISV’s
Referral
Program
Refer new hosting customers to SoftLayer:
 Receive monthly commission payments for referring
customers to SoftLayer that result in a signed contract
 Refer single or multiple accounts of at least $150 per
month in customer billings. Referred customers sign
directly with SoftLayer
 Application Developers, Consultants, Web Designers
Make
Money

23
Highlights
 Up to $10,000 in funds from
IBM
 50/50 matching for qualified
demand generation expenses
 Access to campaign assets
Geo Geo co-marketing contact Email
North America Allen May ammay@us.ibm.com
Europe Yvonne Bus yvonne_bus@nl.ibm.com
Asia Pacific Valerie Lai vallai@sg.ibm.com
Eligibility
 Minimum SoftLayer monthly
recurring revenue required
 Join IBM PartnerWorld
 Develop a marketing plan to
increase SoftLayer monthly
recurring revenue
Participate Today
• Find out more information on IBM PartnerWorld SoftLayer Co-
Marketing page
• Contact local geo leader for availability and specific terms &
conditions
• Create demand using templates and assets in IBM Co-Marketing
center
For SoftLayer Business Partners
Drive Demand

24
Show off your connection to us? Announcing SoftLayer
Program marks
Audience Trademark Available
“Built on” Audience
Services & Solution
Providers
Referral Audience
Referral Program
Participants
Visit softlayer.com/trademarks1

25
Leverage new SoftLayer Business Partner Guide
 Your Starting Point for Creating Customer Value Using IBM
Cloud’s SoftLayer Infrastructure
– This guide brings together—all in one place—the
resources you need to be successful starting as a
SoftLayer Business Partner.
– Maximum Press has gathered and adapted with
permission weighty information from multiple IBM and
non-IBM sources.
– They’ve also included embedded links to more-detailed
information and news available on the Internet, so you
always have the most current information at your
fingertips.
– We are confident you will find this a useful reference tool.
– Now available as a mobile app too—App for
iPhone/iPad/Android. Download your free, 50-page guide
here.
External
link

26
Key Takeaways—Choose IBM Cloud’s SoftLayer as your
preferred infrastructure-as-a-service platform
1 2
Make money
3
Build skills Drive demand
Improve your cloud skills by
enrolling in classroom
education.
• New Solution Design
class
• Easy to register: visit
softlayer.com/training
Leverage new SoftLayer
program “marks,” visit
softlayer.com/trademarks
Apply for IBM co-marketing
funding to drive demand
Co-Marketing Information1
Consider your business model
Download Forrester Total
Economic ImpactTM Study (for
MSP’s)
Take advantage of the
discounts, and improve your
margins
• Service & Solution
Providers
• Referrals
Stay connected
 softlayer.com
 ibm.com/partnerworld/softlayer
 Follow us on Twitter and Facebook to know all our news and tech tips
 Customize your communications from SoftLayer—monthly newsletter

27
Cloud
SecurityAnalytics
Mobility

28
Vijay Dheap
Global Product Manager, IBM Master Inventor
Vijay currently leads Security Intelligence Emerging Initiatives that
span SaaS, Cyber Forensics, Big Data and Service Provider
enablement for IBM. He applies his in-depth knowledge of
advanced analytics and Cloud technologies to effectively deliver
IBM’s next generation security intelligence solutions.
Prior to this role he was the resident strategist who led the
formulation of IBM’s mobile security strategy and championed the
technology solutions that made it actionable. He was instrumental
to the growth and success of the IBM MobileFirst initiative.

IBM SECURITY INTELLIGENCE ON CLOUD
EXTENDING THE REACH OF THE BEST IN CLASS SECURITY INTELLIGENCE
SOLUTION WITH SERVICES PROVIDERS
Vijay Dheap
Program Director
QRadar Emerging Initiatives

30
It’s A Not So Friendly Cyber World…and Many are Ill-Equipped
Risks abound and cost continues to grow
Limitations in even grasping an
organization’s security posture
constraints the ability to adapt it…

31
Organizations of All Sizes Plan on Raising their Basic Security IQ
Growing Demand needs to be served by the Best in Class solution – QRadar and Service
Providers provide not just the reach but also the expertise to onboard and support these
organizations on their security intelligence journey

32
Service Provider Requirements to Serve this Market Demand
 Offer core security intelligence capabilities
to help organizations rapidly become
proficient in their security practices
• Log Management
• SIEM
 Provide Simple and Rapid Deployment of
Security Solutions
• Minimize data center footprint
• Reduce IT overhead
 Deliver rapid time-to-value
• Quick deployment
• Built-in intelligence
• Out-of-the-box integrations

33
Why organizations need Security Intelligence delivered from the cloud
Minimizing Capital Expenditures
 Need to reduce future capital expense on purchases of hardware, software
licenses and associated maintenance costs
 Desire to gain financial and operational flexibility via an OpEx budget model
including pay-as-you-go and optional uplift service offerings
Moving to the cloud
 Customers increasingly moving IT infrastructure to the cloud offloading new service
deployments and ongoing maintenance requirements
 Cloud service offers flexibility and scale for capturing bursts (and busts) in activity
 SIEM solution correlates data from on-premise and cloud hybrid environments
Skills
 Lack of in-house skills and resources to deploy and manage an on-premise
solution
 Deeper insights leveraging threat intelligence community and always available,
expertise on demand

34
Extending QRadar Security Intelligence Platform to the Cloud
FLEXIBLE
a full suite of upgradeable
security analytics offerings
and service levels to
choose from
COST EFFECTIVE
acquire and deploy quickly
with no CapEx to purchase
PEACE OF MIND
trusted IBM security
service professionals
available to provide
guidance and meet your
security requirements
Threat Indicators
 Cloud-based offering of the #1 Security Intelligence solution
 Protects against threats and reduces compliance risk
 Leverages real-time threat intelligence from X-Force
 Collects data from both on-premise and cloud resources
Accelerate your ability to
identify and stop cyber
threats with
Extensive data sources
Security devices
Servers and mainframes
Network and virtual activity
Data activity
Application activity
Configuration information
Vulnerabilities and threats
Users and identities

IBM Security Intelligence on Cloud
Service Highlights
• Security Intelligence as a Service
• X-Force Exchange integration
• Physically segregated client data
• Real time & historical correlation of assets,
events, and vulnerabilities
• Advanced threat detection
• Configurable SOC and management
dashboards
• Supports integrations of 450+ security & IT
solutions
• Seamless integration with IBM Global SOC
for additional Security Services
Secure
robust
channel
Software
Gateways
Professionally deployed and managed solution
enabling organizations to focus on monitoring
security intelligence operations
Security Intelligence
35

IBM Security Intelligence on Cloud – Service Levels
 Initial support for Log Events
 A simple service level structure with flexible upgrade to meet the needs of a wide
variety of customers
 Charge metric: EPS (Events per Second)
– EPS is the major charge metric currently used by on-premise QRadar product.
– Consistency between on-premise and SaaS to avoid confusion and allow future migration.
 To size a customer’s EPS requirements employ the same process as sizing for an
On-Prem QRadar deployment
 The customer can choose to deploy up to 10 Data Gateways across their enterprise
to securely send log events to IBM Security Intelligence on Cloud
 Support multiple service levels
– Basic Service :Including initial onboarding, on-going infrastructure monitoring, and 1000 EPS
– EPS Upgrade : Incremental 1000 EPS for the remainder of term. The maximum EPS that can be supported
initially is 10,000 EPS.
– Temporary EPS Upgrade: Incremental 1000 EPS for a customer defined term. The maximum EPS that can be
supported initially is 10,000 EPS
3 months 3 months
Example: Upgrade EPS for three
months only for handling
seasonal high workload
1K EPS 1K EPS
3K EPS
6 months
36

37
Qualifying a Security Intelligence on Cloud Opportunity
 Small to Mid Size organizations
 Customer employs basic Log Management or older generation SIEM
 Urgent business requirements to mature or enhance their security operations –
reporting or compliance
 Target industries: Retail, Finance, Legal, Manufacturing
 Limited Resources – looking to reduce IT operations overhead
 Preference to reduce on-premise infrastructure footprint
 Preference for Cloud and or Managed SIEM solutions – several customers have
observed that a well-tuned QRadar solution can deliver more value than many
Cloud-MSIEM solutions
 Looking to transition from Cap-Ex to Op-Ex

38
Comparing SIOC to On-Prem
Service Component On-
premise
SI on
Cloud
Cap-Ex budget item X
Op-Ex budget item X X
IBM installation, deployment and upgrade X
Professionally managed infrastructure X
System Health Monitoring X
Configure data collection X X
Compliance reporting X X
Advanced attack detection X X
Incident detection and management X X
Asset modeling and vulnerability correlation X X
High Availability Option X
QVM, QRM, Flows/QFlow X

39
SIOC vs. Custom QRadar Cloud Deployment
Service Component SIOC Custom QRadar Cloud
Deployment
Cap-Ex budget item X
Op-Ex budget item X Option: Monthly Rental
IBM installation, deployment and upgrade X Option: IBM MSS
Professionally managed infrastructure X Option: IBM MSS or Partner
System Health Monitoring X Option: IBM MSS or Partner
Separate Relationship with Cloud Provider (AWS
or SoftLayer)
X
Configure data collection X X
Compliance reporting X X
Advanced attack detection X X
Incident detection and management X X
Asset modeling and vulnerability correlation X X
Hybrid Deployment (on prem and cloud) X
QVM, QRM, Flows/QFlow Option: require hybrid
deployment

40
The IBM Value Proposition
 Best-in-Class Security Intelligence Solution now
delivered as SaaS
Rapid Time-to-Value for customers
Platform for adding high-value services in cost-
effective and streamlined fashion
 Collaborate with IBM to design and develop your
marketing material
 Realize built-in margin and complement with value
added services
 Current, standard processes remain in place to
establish a Reseller agreement

41
Cloud
SecurityAnalytics
Mobility

42
Gavin Bourne
Cloud Mobile Channel Manager, North America
Gavin manages mobile programs for IBM’s premier Business
Partners in North America. Prior to this role, Gavin was the IBM
WebSphere® Mobile Specialist in Silicon Valley.
Gavin comes to IBM with 25 years of mobile experience in
creating, marketing and selling mobile solutions to global brands
including Microsoft, Nokia, Motorola, Texas Instruments,
Samsung, LGE, Sony and Panasonic.

THE IBM MOBILEFIRST FOUNDATION
BUILD INTEGRATE AND MANAGE APPS AT SCALE
Gavin Bourne
Cloud Mobile Channel Manager
North America

44
Transform Business
Process
Go to market
Engage customers in
context by leveraging mobile
analytics
Apps
Create and
Integrate great
mobile apps
Security
Protect and manage
the mobile
infrastructure to
optimize performance
The IBM MobileFirst Portfolio: Serving a Diverse Set of Client
Needs

45
Enrich with
DataSecure
Continuously
Improve
Contextualize
and Personalize
Platform
services to
enable your
apps
Apps that
Are hard
because
Mobile speed and scale
requires new integration
and database approaches
for app developers
Outside the network’s
protection, mobile apps
and data require specific
governance
They require constant
user feedback,
monitoring and
release of revisions
Mobile apps must
capture, interpret and
act on disparate context
sources in real time
Make good apps great through mobile platform services
IBM MobileFirst Platform delivers rich services and then integrates them for
an end-to-end experience for mobile development and operations teams

46
Making good apps into great apps.
The New IBM MobileFirst Platform
New or Existing App
APIs
IBM MobileFirst Platform Modular Services
Software or As-a-ServiceOn premises Cloud
Systems of Record Systems of Insight Cloud Services
Contextualize &
Personalize
Secure
Continuously
Improve
Enrich
With Data
Native HTML5
Hybrid
3rd party tools

47
App Management
• Single console to manage app versions and security operations
• Push updates to Hybrid apps without redeploying to app stores
Operational Analytics (Enhanced)
• Diagnose app performance by Device, OS and Version
• Measure app user behavior
• Monitor security related events
In-App Feedback & Crash Analysis
• Troubleshoot and diagnose app problems
• Shake the Device to report bugs
Sentiment Analysis
• App store review analysis (sentiment score, trend analysis)
• Automated competitive analysis
Continuously Improve Mobile Apps
Manage app iterations, collect usage and feedback data

48
User Authentication (Enhanced)
• Plugs into existing enterprise or 3rd party security systems
with a variety of authentication methods
• Certificate-based, Touch ID, LDAP server, Social
• Multi-factor authentication
• Disable app version, specific user or devices through console
App Authenticity (Enhanced)
• Verify app identity; protect brand reputation, intellectual property,
and back-end data
Encrypt Local Data
• Leverage user identity to encrypt and retrieve data stored locally
on the device
Application Scanning
• Find code vulnerabilities complete with remediation assistance
Secure Mobile Apps
Protect enterprise data from mobile exploits

49
Location Engagement (NEW)
 User defined rules that correlate location events (enter, exit,
dwell), with other data sources to provide real-time interactions
Location Analytics (NEW)
 Support to understand location and movement patterns to
provide insight into customer or employee behaviors
Geospatial Enabled Query (NEW)
 Support for query results based on complex geospatial
geometries (polygon, circular, string, etc.) and advanced
relations (intersect, overlaps, etc.)
Push Notifications
 Standardizes push interactions across device platforms
Make Mobile Apps Contextual and Personalized
Provide the right content & interactions at the right time

50
Cloudant NoSQL DB (NEW)
• Highly available, distributed data store
• Reduce administration burden and adapt to new app requirements quickly
• Geographically distributed data puts data close to the user for max
performance
Backend Integration
• Provides mobile optimized access to a variety of enterprise systems
• HTTP, SAP, SQL, JMS, Custom
• Enables mobile developers to be able to run server-side code in
JavaScript or Java
• Leverage open standards (REST, OAuth) to provide open access to
integration adapters
Offline sync (Enhanced)
• Maintain app performance when disconnected
• Makes it easy to replicate offline changes when connected
Data Rich Mobile Apps
Scale and store app data, or connect to Systems of Record
SQL JMS SAP
Data / Result as JSON
HTTP
Mobile App (Local Data)
Query
Systems
of Record
Cloudant
(JSON)

51
As Mobile Grows, So Do Security Threats
387 new malware
threats every
minute, or more
than 6 every second
-- half-billion
samples by Q3
20153
Mobile devices &
apps under
attack 97% top
Android, 87%
top iOS mobile
apps have been
hacked4
“With the growing penetration of
mobile devices in the enterprise,
security testing and protection of
mobile applications and data
become mandatory" Gartner
“Enterprise mobility … new systems
of engagement. These new systems
help firms empower their customers,
partners, and employees with
context-aware apps and smart
products.” Forrester

52
IBM Mobile Security Framework

53
Executing a Strategy with
IBM Mobile Security

54
IBM MobileFirst
delivers apps,
infrastructure and
ways to engage that
are designed
exclusively for mobile
users, personalized
with data, highly
secure and
convenient.
Mobile enterprises are taking an integrated approach to
putting their business in motion

IBM MobileFirst portfolio offers:
 Increased opt-ins and ‘stickiness’ of mobile apps via
intelligent personalization and context-awareness
 Fine-grained segmentation for optimal targeting,
with ability to design and manage mobile campaigns
 In-depth analysis of mobile app usage to facilitate
optimization of the mobile client experience
 Integration with enterprise customer data, as well as
external information such as weather, location, etc.
Key offerings:
IBM Commerce – Customer
Engagement
 IBM Mobile Customer
Engagement
 IBM Tealeaf CX Mobile
 IBM Presence Insights
 IBM WebSphere
Commerce
IBM Interactive Experience
For clients who need to:
 Build their digital brand by optimizing the
mobile consumer experience
 Quickly create and deploy personalized
mobile campaigns and gain insights
 Maximize brand value by integrating the
physical and digital consumer experience
55

56
IBM Tealeaf CX Mobile
Visibility into the customer mobile experience to optimize app design
 Automatically detect customer
struggles, obstacles or issues
 Drill down into actual user
behavior, complete with gestures
 Translate customer feedback into
actionable improvements
 Correlate customer behavior with
network and application data

57
IBM Presence Insights
Intelligent location-based insight into customer in-store behavior
 Enables retailers to integrate the
physical and digital experience
 Facilitate a contextually-relevant dialog
with in-store customers
 Offer timely and personalized
promotions, based on location context
 Deliver an exceptional, consistent
and unified customer experience
 Improve customer loyalty
IBM Presence Insights enables retailers to transform the customer
experience by using intelligent location-based technology to gain deep
insight into customer in-store behavior.

58
Guest Wi-Fi
Guest Wi-Fi
Guest Wi-Fi
Guest Wi-Fi
IBM Presence Insights provides intelligent
location-based awareness
Sensors
• Sensors deployed throughout store, tracking mobile devices
• Sensors identify people when they enter & leave each zone
• Enables analysis of frequency & duration of visits to each store, department, and/or zone
• Analysis techniques can also show paths taken by customers through the store
• Integration with IBM Smarter Commerce products

Mobile Push Notification
(Native App)
Mobile Web Push
Notification inbox for
anytime access to
messages
Marketer-friendly
messaging interface APIs
for CRM automation and
analytics integration
Robust analytics
drives insights
Real-time targeting
& personalization
based on events,
customer segments,
behavior and location
Simple and rich
push notifications
campaigns for native
and web apps as well
as mobile devices
Push notifications campaigns offer companies a way to
influence intent, inform customers, and learn about mobile users
IBM Mobile Customer Engagement
Targeted Mobile App and Web Marketing Campaigns
59

60
1 See services for the mobile enterprise:
ibm.com/services/us/gbs/mobileconsulting
Learn more about IBM MobileFirst:
ibm.com/mobilefirst
2
3
Three ways to get started with IBM MobileFirst
Learn more about customer engagement
solutions: www.ibm.com/commerce/

Mainline At A Glance
Founded in 1989
25+ years experience in
Infrastructure, Data Center,
Software and Consulting
Services
Over 450 national
employees who hold nearly
1,000 product and technical
certifications
Headquarters:
Tallahassee, FL
Actively engaged on
product strategy for the
“Internet of Things”;
Cloud, Social, Mobile
and Analytics
$700+ million in
revenue
Over 200+ service
professionals
Winners of Industry
awards in Mobile, Digital
Experience, Social
Business, Business
Intelligence, Healthcare
61

Why Mainline
• Mobile Application Consulting: Mainline will design and
build the mobile strategy and execution – focused on
capabilities defined by business stakeholders with state-
of-the-art cross device mobility testing.
• Mobile Application Support Services: Mainline helps our
clients with the right resources and processes to maintain
efficient and reliable mobile application operations and
device support.
Mobile
Vision
Mobile
Design
Mobile
Build
Mobile
Quality
Assuranc
e
Mobile
App-
LIVE!
Mainline
Mobile
Approach
Optional Activities
• Mobile Application
Strategy
• Digital/Creative Strategy
• Digital/Creative Design
• App Store Activation
Digital/Creativ
e Design
Mobile Build,
Test,
Activation
System
Integration
Predictive
Analytics
Mobile
Analytics
Mainline Enterprise Digital Solution’s mobile specialists
accelerate your time to market allowing customers to
extend their brand on IBM’s market leading MobileFirst
platform!
Powered by:
62

Key Features
Analytics
Continuous
Delivery
Device
Management
Security &
Risk
Monitoring Performance
Collect data about
applications, devices and logs
for a high-level view of the
client interaction
Use lean development
principles to make integration
and delivery continuous –
quickly adapt to changing
customer needs
Employ a proactive approach
to managing and securing
mobile applications to combat
the security risks, while
ensuring the availability of
mobile devices
Protect data on lost or stolen
devices with remote password
locks and resets, partial and
full data wipes
Track and monitor the devices
in use across the enterprise,
including employee-owned and
corporate-owned devices
Designed with mobile
applications in mind that
require the availability,
elasticity and reach of massive
amounts data on mobile
devices
Faster Time-to-
Market
Smarter
Decisions
Greater Flexibility
63

64
Cloud
SecurityAnalytics
Mobility

65
Christopher Tyler
Senior Advanced Analytics Solutions Specialist
Chris has more than 20 years of experience in analytics,
software development and product management.
He supports strategic partners in embedding IBM
Business Analytics technology and assists partners’
product management and engineering in developing
product vision, prototypes and proofs of concept.

Taking the Analytics Journey
with IBM Business Analytics
Chris Tyler
Sr. Embedded Analytics Architect
IBM Business Analytics OEM / ASL

67
Data is the new basis of
competitive advantage
Front runners will:
Drive business
outcomes
by applying more
sophisticated analytics
across more disparate
data sources in more parts
of their organization.
Capture the time
value of data
by developing
“speed of insight”
and “speed of action”
as core differentiators.
Change the game
in their industry and
profession by infusing
analytics into everything.
Our point of view

68
Front runners reap great rewards
69%
of front runners created
a significant positive
impact on business
outcomes using data and
analytics in the past three
years2
60%
of front runners created a
significant positive impact
on revenues using data
and analytics in the past
three years2
53%
of front runners created a
significant competitive
advantage using data
and analytics2
Analytics pays back $13.01
for every dollar spent1
250% is the ROI of solutions
that incorporate predictive analytics
1 Analytics Pays Back $13.01 for Every Dollar Spent” Nucleus Research, September 2014
2 Analytics: The speed advantage” IBM Institute for Business Value, 2014

Chris Tyler
 Sr. Embedded Analytics Solution Architect– IBM Business
Analytics OEM/ASL
 Over 20 years in technology working with Analytics
 10 years working with ISV’s, SaaS providers, BPO’s and
MSP’s embedding Business Analytics into products and
processes to generate revenue and create competitive
advantage
 Trusted advisor on analytics for many of our partners
 Backpacker, canyoneer and fly fisherman known as
CanyonMan
 Blogger – http://canyonmanoutdoorblog.blogspot.com
 Volunteer helping boy scouts and other groups interested in
improving their backpacking skills and experiences
 Outdoor guide for friends and family
 Hike around 200+ miles every year
69

The Journey
70

The Analytics Journey
71
Historical
Reporting
and
Analysis
Data Discovery and
Exploration
What-if, scenario
modeling
Cognitive analytics
Data mining and
predictive analytics
• NoSQL
• Transactional DB
• ETL and Data Quality
• Master Data Management
• Historical Data Marts/Warehouse
• Columnar data stores
• Warehouse appliances
• Cubes / OLAP (read-only)
• In-memory
• OLAP with write
• Streaming
• Advanced Analytical databases
• Massively-parallel processing
• Machine learning

IBM Analytics Capabilities
72
New / Enhanced
ApplicationsAll Data
Claims
Tax & Income
Threat & Crime
Case Worker
Social Media
Sensor
Images &
Video
Big Data & Analytics Strategy, Integration & Managed Services
Big Data & Analytics Infrastructure
What is
happening?
Discovery and
exploration
Why did it
happen?
Reporting and
analysis
What could
happen?
Predictive
analytics and
modeling
What did
I learn,
what’s best?
Cognitive
What action
should I
take?
Decision
management
Information Integration & Governance
Landing,
Exploration
and Archive
data zone
EDW and
data mart
zone
Operational
data zone
Real-time Data Processing & Analytics
Deep
Analytics
data zone
Outcome-based
Program Mgt.
Real-time Fraud
Detection
Real-time Threat
& Crime Detection
Audit & Tax
Compliance
Patrol Deployment
Budget & Finance
Optimization
Risk Determination
Case Management
IBM Analytics Platform

Concur – Travel and Expense Management
 Cloud-based Travel, Expense and Invoice
offering with customers ranging from small
business to Fortune 500
 Helps customers understand how their
employees spend money on travel and
expenses
 Over 1 Million users
 Accessible via web, smartphone or tablet
 Integrates data from ERP, Credit Card and
Travel, Expense and Invoice systems
 Delivers reports, dashboards, ad-hoc
analysis and industry insights leveraging
IBM Business Analytics
 Sponsor of 2015 PGA Championship
Winner Jason Day
73

AirStrip – Mobile Healthcare Insights
 Integrates healthcare data from multiple devices
and vendors into a single mobile-enabled
platform.
 Allows health systems to get more value out of
their existing investments.
 Provides access to critical patient data and
intelligent insights across the care continuum.
 Combines real-time, streaming data with
historical data at rest.
 Provides more timely insights for decision making
and routes notifications to the appropriate clinical
decision makers with streamlined, actionable
data and rich context at the moment of care.
74

Planning your Analytics Journey
 Identify your destination and map out your trip
– Historical reporting and dashboards
– Self-service, ad-hoc analysis
– What-if scenario modeling
– Predictive and/or Cognitive analytics
 Acquire the right gear (rent or buy)
– Data storage
– Data management
– Data exploration
– Data mining
 Partner with the right guide
– Industry expertise
– Embedded analytics expertise
– Cloud delivery expertise (SaaS)
75

76
FREE Trials
 Watson Analytics – Cloud-based data
exploration and predictive analytics service
 Free edition allows you to upload
spreadsheets and easily uncover
relationships in data
 http://www.ibm.com/IBMWatsonAnalytics
 DashDB – Cloud-based data warehouse
and analytics solution
 Powered by IBM BLU acceleration for in-
memory and columnar performance
 Leverages the Pure Data for Analytics in-
database advanced analytics
 Available in Bluemix – No charge up to
1GB of storage
 www.ibm.com/dashDB

78
Stewart Skomra,
President and CTO, TeMeDa
Stew is the TeMeDa founding executive responsible for the
vision, formulation and creation of the development, and
delivery of Telematics-based solutions – comprising hardware,
software, mobile & wireless data, and service – required to
create information-system infrastructure for the M2M/IoE –
Machine-to-Machine / Internet-of-Everything fabric.
He has led global market and product development for Fortune
500 companies with extensive multi-national Global 2000
customer exposure in product marketing and strategic
business development roles at Trimble Navigation, Qualcomm,
Intel, Telxon, and IBM.

STEWART SKOMRA
President & CTO
TeMeDa.com
The Value of Partnering with IBM

94
Appendix – TeMeDa.com

98
Cloud
SecurityAnalytics
Mobility

99
Check out IBM Services Providers free trials!
SoftLayer
• Up to $500 off in servers and services in any SoftLayer Data
Center*
Bluemix
• Use a combination of the most prominent open-source
compute technologies to power your apps.
Analytics
Watson Analytics
• Cloud based data exploration and predictive analytics
services
• Free edition allows you to upload spreadsheets and easily
uncover relationship in data
dashDB – 30 day free trial
• Cloud based data warehouse and analytics solutions
• Leverage the Pure Data for Analytics in-database advanced
analytics, no charge up to 1GB of storage
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Angie Navarro
anavar@us.ibm.com
214-973-8198
Twitter : @AngieNavarroTX
Tom Vlahos
tavlaho@us.ibm.com
847-452-5850
Twitter : @TomVlahos
Contact Tom or Angie
for your free trial!
* Offer expires December 31, 2015. Limit one promo code use per customer only. Up to $500 off the first order for the first
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offer, please read the FAQ at www.softlayer.com or contact a sales representative.

Thank You
ibm.com/msp

Build, Manage and Grow Your Services Business with IBM Chicago Briefing Presentation - September 15, 2015

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Build, Manage and Grow Your Services Business with IBM Chicago Briefing Presentation - September 15, 2015