In this November 2018 talk in Amsterdam, Samuel Scott discusses blockchain and how the technology might pave the way for a return to creativity in online advertising.

1. Blockchain and the Return of Creativity
SAMUEL SCOTT
COLUMNIST – THE DRUM
GLOBAL MARKETING SPEAKER
@samueljscott

4. IBM’s Watson Failure

5. IBM’s Watson Failure

6. Here’s the Hype

7. Here’s the Hype

8. Here’s the Hype

9. An Introduction

10. Here’s the Hype

11. Here’s the Hype

12. Here’s the Hype

13. What is Blockchain?

14. What is Blockchain?

15. What is Blockchain?

16. Blockchain Martech Companies

17. Blockchain Martech Companies

18. Blockchain in Marketing
Courtesy: Sara Simeone / Digital Oracles

19. Blockchain in Marketing
Courtesy: Sara Simeone / Digital Oracles

20. Blockchain in Marketing

21. Blockchain in Marketing

22. Blockchain in Marketing

23. Blockchain in Marketing

24. Blockchain in Marketing

25. Blockchain in Marketing

26. Blockchain in Marketing

27. Blockchain in Marketing

28. Blockchain in Marketing

29. Blockchain in Marketing

30. Blockchain in Marketing

31. Blockchain in Marketing

32. The Return of Creativity
Direct MarketingAdvertising

33. The Return of Creativity
Gets an immediate, trackable response (from a targeted set of people)

34. The Return of Creativity

35. The Return of Creativity

36. The Return of Creativity

37. The Return of Creativity

38. - The IPA (PDF)
The Benefits of Advertising

39. The Benefits of Advertising
- The IPA (PDF)

40. Ad Fraud is Easy and Profitable
Source: WFA

41. Ad Fraud is Easy and Profitable

42. Only 30%
went to the publisher
Knowing Where Ad Tech Money Goes

43. Knowing Where Ad Tech Money Goes
- The Drum

44. The Cons of Blockchain

45. The Cons of Blockchain

46. The Cons of Blockchain

47. The Cons of Blockchain

48. Where We Stand

49. Dank Je!
Samuel Scott
Keynote Marketing Speaker
Columnist at The Drum
sjscott80@gmail.com
@samueljscott
LinkedIn, RSS and e-mail list
@samueljscott