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Globalization,Black Swans,and APIs Delivering APIs to a global audience #gluecon #apinext Sam Ramji, 				@sramji VP Strategy Apigee
There are more APIs than ever before
Data from Programmable Web
But that only tells part of the story
API traffic is up 20x from last year
Growth of Netflix API
Adoption is faster than with previous waves
And it’s going to go higher
WimElfrinks Chief Globalization Officer Cisco
With tons of different connected devices
Visualization by Apigee
So API Virtualization is even more relevant than a year ago
But the biggest change is that APIs have gone global
GLOBALIZATION
Globalization itself is not new
But it is more important than ever to APIs
This is about business and technology
Technology is about global reach
Business is about local delivery
And while the opportunity is global
The restrictions are local
And with Black Swans.
BLACKSWANS
Black Swans are catastrophic events
Black Swans are catastrophic events frequently predictable in hindsight
“ What we call here a Black Swan … is an event with the following three attributes.  First, it is an outlier, as it lies outside the realm of regular expectations, because nothing in the past can convincingly point to its possibility.  Second, it carries an extreme impact.  Third, in spite of its outlier status, human nature makes us concoct explanations for its occurrence after the fact, making it explainable and predictable. Nassim Nicholas Taleb
A strong correlation exists between  Black Swans and “fat tail” distributions
Avoid the purple curve.
GLOBALIZING APIS
Three rules for globalizing APIs and hiding from the Black Swan
Distribute Locally Serve Elastically Specialize Universally
distribute locally Cash is king
distribute locally Cache is king
Vertical Caching
Horizontal Caching
Two-Dimensional Caching
distribute locally Structure your API for cacheability Offload OAuth and traffic processing Your API is the control plane for your CDN
serve elastically Mobile plus global equals spikes of insanity
serve elastically Sometimes this is called catastrophic success
serve elastically Anycasting Cloudscaling Geographic redundancy
specialize universally One size fits none
specialize universally Security protocol and version Audit and regulation compliance Device format and bandwidth
Distribute Locally Serve Elastically Specialize Universally
Following this guidance will drastically improve your operational resilience
And help you hide from the Black Swan
While scaling your business globally
IN CONCLUSION
Taleb offers 10 rules for a  Black Swan-resilient society.
Rule number 6 is
“ Don’t give children sticks of dynamite, even if they come with a warning label. Nassim Nicholas Taleb
APIs have arrived on a global scale and they are dynamite.
APIs can dematerialize obstacles to your business
APIs can destroy your infrastructure
But you are not children and you have seen the warning label
Be forewarned and forearmed
Distribute locally,  serve elastically,  and specialize universally
THANK YOU Questions and ideas to: @sramji @apigee

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Globalization, Black Swans, and APIs