APIs are transforming the web economy and forcing changes in Web business models. Darwin's imperative - adapt or perish - has never been more apt. Much like the changes from direct to indirect channels in 20th century business, APIs represent an indirect channel to customers, led by developers and applications. Learn about successful adaptations to this environment and how to help others understand the API imperative.
Linked Data in Production: Moving Beyond Ontologies
Darwin's Finches, 20th Century Business, and APIs
1.
2.
3.
5.
7.
8.
9.
11.
13.
14.
16.
17.
19.
21.
22.
23.
24.
25.
27.
29.
31.
32.
33.
34.
35.
36.
38.
40.
49.
50.
51.
53.
54.
55.
56.
57.
58.
59.
60.
61.
62.
63.
64.
65.
66.
67.
68.
69.
70.
71.
72.
73.
74.
76.
77.
78.
81.
83.
84.
86.
87.
88.
89.
91.
92.
93.
94.
95.
96.
97.
99.
100.
101.
102.
103.
104.
105.
106.
108.
109.
110.
111.
112.
114.
115.
116.
117.
118.
120.
121.
122.
123.
124.
125.
126.
127.
128.
129.
130.
131.
133.
134.
135.
136.
138.
139.
140.
141.
142.
144.
146.
147.
148.
149.
150.
151.
152.
153.
154.
155.
156.
159.
160.
161.
162.
163.
164.
165.
166.
167.
168.
169.
170.
171.
173.
Editor's Notes
Creative Commons Attribution-Share Alike 3.0 United States License
http://www.csuchico.edu/~curban/DarwinSP2002Phil108.htmUse at beginning to set up story – 1,2,3 are the same genus – adaptation to a competitive environment (island)
http://en.wikipedia.org/wiki/Punctuated_equilibriumWe are in an epoch of change – no longer copying Amazon’s 1-click model – rapid speciation
Cloud computing doesn’t have to mean moving your datacenter to AmazonIt can be about enabling cloud consumers to access your business via your API so that your business is everywhere – mobile and social, and underneath a thousand apps.
Don’t break the developer’s ability to do a “sign in with Twitter” or “Facebook Connect” authentication schemeClone similar APIs as appropriate (Tumblr)
GameSpy OpenOpen APIs for data and development services, making it easier for its partners on all platforms to add compelling online features to games, measure game performance and audience engagement, and collaborate with their communities. 1. one api for head and tail 2. for the tail - different policies - : give limited/metered access to long tail, self-service, provisioniong 3 using the tail to drive data!
Helping your (finches) application ecosystem succeed
Helping your (finches) application ecosystem succeed
Don’t have a meltdown!
Get everyone on the same page – you need business metrics, a picture of what success looks like, and executive buy-in and report-outs
“But it’s not enough to just have one. Everyone has or will have one, just like everyone had a website. So this is the new competitive landscape. And developers are your new indirect channel. You need to address, motivate, and sustain your indirect channel. The companies that thrive in THIS transition will write the rules for everyone else.”
NPR, New York Times, MTV Networks, Finance, Healthcare, Manufacturing; “Some of these businesses have been around for 5 years, others for 100”