The coming of age is taking design into new places. How does this new maturity affect the craft and the output of design, and how can we design behavior at a corporate scale? Read more: https://blog.nordkapp.fi/the-new-invisibles-a-look-into-the-changing-face-of-design-31531b7326d6#.darohjudv

1. — a look into the changing face of design
THE NEW
INVISIBLES
#thenewinvisiblesSami Niemelä
Founding partner, designer @ Nordkapp
@samin

9. DesignConsulting
Tech
Marketing

10. DesignConsulting
Tech
Marketing

12. PeopleNumbers
Systems
Attention

13. Design gets people.

14. “the new agency”

16. SAFE

17. NOT selling OUR way of doingThis is not the design process you are looking for

18. Design competence mostly
as an external asset
Design competence
internalized from a design
department
Design competence owned
by every end to end product
team
Design is embedded
throughout the whole
organisation
TIME +1 Years +2 Years +3 Years
Degrees of Maturity

20. WATERFALL
PROFIT
HIERARCHIES
CONTROL
PLANNING
PRIVACY
AGILE
PURPOSE
NETWORKS
RESPONSIVITY
EXPERIMENTATION
TRANSPARENCY

24. Agility is about flexibility and the
ability of an organization to rapidly
adapt and steer itself in a new
direction. It’s about minimizing
handovers and bureaucracy, and
empowering people.
Bart Schlatmann, ING

25. Efficiency Empathy

27. YES

29. TRUST

30. Transparency

31. "When you are a good coach, winning or
losing is secondary to you. You care more
about the morale of your team," said
Daniel, 13. Most of you respect coaches
who put winning in perspective and teach
players it's just one part of the game.
http://kidshealth.org/en/teens/good-coach.html

32. https://www.competitivedge.com/special-what-makes-good-coach
Change is a leap of faith.

33. SAFETY

34. Vision
Proof

35. FRICTION
POSITIVE

36. — a look into the changing face of design
THANK YOU
#thenewinvisiblesSami Niemelä
Founding partner, designer @ Nordkapp
@samin