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04
                        Strategy & Experience Design

                        ITP 2011
                        Aalto University School of Economics


                        Sami Niemelä
                        Creative Director, Nordkapp

                        sami.niemela@gmail.com
                        @samin
                        — www.nordkapp.fi
                        — @Nordkapp



Friday, June 10, 2011
Today

                        —Scenarios
                        —Concept design and ideation




                        — www.nordkapp.fi
                        — @Nordkapp



Friday, June 10, 2011
Scenarios

Friday, June 10, 2011
http://vimeo.com/14939329

Friday, June 10, 2011
http://research.nokia.com/morph




Friday, June 10, 2011
http://research.nokia.com/morph




Friday, June 10, 2011
Scenarios are stories put in
                        context. They are about the
                        future and how things should
                        work.
                        e.g. “Future of insurance”

Friday, June 10, 2011
Scenarios help to iterate and
                        communicate of the main use
                        cases.



Friday, June 10, 2011
— Functionalities, but not details
                        — Interesting details + sidetracks
                        — How things feel
                        — How they are perceived


Friday, June 10, 2011
Build your touchpoints into
                        a scenario that supports the
                        work so far. Write, draw, sketch–
                        anything goes.

                        45   MINUTES


Friday, June 10, 2011
Concept
                        Design
Friday, June 10, 2011
Step 1: 100 ideas on
                        “How could we make Helsinki
                        a more bike-friendly city?”


                        30   MINUTES


Friday, June 10, 2011
Step 2: Voting. Everyone has 3
                        votes to use



                        15  MINUTES


Friday, June 10, 2011
Step 3: Each group chooses a
                        concept, and draws it out:
                        What, to whom, why and how?


                        30  MINUTES


Friday, June 10, 2011
Document your work: add the
                        scenarios to what you’ve done
                        so far.


                        TUE
                                           WHERE?
                                           sami.niemela@gmail.com
                                           w/ title “GROUPNAME Scenarios ”
                                HOMEWORK   print out a copy, hang it on the wall.




Friday, June 10, 2011
Q&A!

Friday, June 10, 2011
thanks—
                    see you next month!




Friday, June 10, 2011

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ITP / SED Day 4