A case study on how we designed Beddit 3, a sleep tracker you don't have to wear, together with our partners at Beddit. Presented at Health Startup Association of Finland's Upgraded Life talks 16.2.2017 HealthSPA is the organiser of the #health & #wellbeing #startup summit 25-26.04.2017 upgradedlifefestival.com #ULFFI #digitalhealth

1. BUILDING
BEDDIT 3
Sami Niemelä
Founding partner, designer @ Nordkapp
@samin
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3. www.nordkapp.fi
@Nordkapp
HEL AMS
As a company, our DNA is international and digital.
We have been working on several continents and
currently have studios in Helsinki and Amsterdam.
Our reach

4. Our work
We work with ING in Amsterdam to
build new financial products and
services. You’ll hear more about
this in early 2017.

5. t
movesense.com

6. Our work: Future of driving experience with Rightware

7. Our work: Pivo

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15. “For majority, sleep
isn’t a medical
problem, it’s a
psychological
problem.”
“If you’re happier
and healthier you
can give so much to
others.”
“Sleep is the the
bedrock of life”
“Everything gets
better after a good
nights sleep”
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Don’t get me wrong. I love
Wendy’s, but I’ve never
thought I was participating
in “leadership, innovation,
and partnerships” when I
ordered a hamburger
there.”
“
— Guy Kawasaki on mantras

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20. "The Lost Interview" of
Steve Jobs by Robert Cringely,

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Scarcity is the rocket fuel for quality.

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27. Petri Lattu Jukka Koops Satu Anttonen Annukka Alasko Aki Happonen
Udo Szabo, Joonas Paalasmaa, Lasse Leppäkorpi, Dean Tucker,
Studio Fotonokka, Fake Graphics, Convergens…
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28. THANK YOU
Sami Niemelä
Founding partner, designer @ Nordkapp
@samin
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