My Dream World project presentation, MY' DREAM' WORLD' PROJECT' aimed' at' establishing' new' parIcipatory' and' empowering' service' design' tools' to' be' uIlized'by'the'youth.'' By' using' service' design' tools' youths' ware' able' to' handle' and' find' soluIons' that' supported' their' career' path' and' coping'in'a'difficult'employment'and'educaIonal'situaIon.' It' also' helped' them' to' find' ways' to' parIcipate' in' the' development'of'their'own'community'and'in'the'associated' discourse'through'the'means'of'art'and'design.'' The' purpose' of' the' project' was' to' increase' young' people’s' possibiliIes' to' parIcipate' in' the' development' of' services' and' thereby' in' the' construcIon' of' a' responsible' and' democraIc'society.''

1. My Dream World
5.9.2012-31.3.2015
PROFESSOR'SATU'MIETTINEN'
UNIVERSITY'OF'LAPLAND'
satu.mie:nen@ulapland.fi'

2. PROJECT GOALS
'
MY' DREAM' WORLD' PROJECT' aimed' at' establishing' new'
parIcipatory' and' empowering' service' design' tools' to' be'
uIlized'by'the'youth.''
By' using' service' design' tools' youths' ware' able' to' handle'
and' find' soluIons' that' supported' their' career' path' and'
coping'in'a'difficult'employment'and'educaIonal'situaIon.'
It' also' helped' them' to' find' ways' to' parIcipate' in' the'
development'of'their'own'community'and'in'the'associated'
discourse'through'the'means'of'art'and'design.''
The'purpose'of'the'project'was'to'increase'young'people’s'
possibiliIes' to' parIcipate' in' the' development' of' services'
and' thereby' in' the' construcIon' of' a' responsible' and'
democraIc'society.''
'

3. PROJECT GOALS
'
Using' the' design' tools' supported' local' innovaIon'
development.'''
The' tools' developed' in' the' project' can' be' uIlized' in'
developing' community' services' and' services' aimed'
specifically'at'youths.''
The' project' was' carried' out' through' a' strong' local'
network'of'cooperaIon.''
'

4. PROJECT TEAM'
• Professor'Satu'Mie:nen'
• Professor'KrisIina'Hänninen'
• Amanuensis'Maria'Keskipoikela'
• Service'designer'ReeXa'Kerola'
• Media'ArIst'Taina'KonIo'
• TexIle'ArIst'Tarja'Wallius'
• TexIle'ArIst'Inkeri'Huhtamaa'
• Researcher'Piia'RyIlahI'
• Project'manager'Satu'Pesola''
'

5. CO-OPERATION'
• Inkeri'Aalto,'Cultural'co[operaIon,'Ministry'of'Foreign'Affairs,'
Finland'
• Marika'Matengu,'program'co[ordinaIon'Local'Development'
Fund,'the'Embassy'of'Finland'Windhoek'Namibia'
• Aki'Enkenberg,'program'co[ordinaIon'Local'Development'
Fund,'the'Embassy'of'Finland'Pretoria'South'Africa'
• Philippe'Talavera,'Ombetja'Yehiga'
• Vikki'du'Preez,'Retha'de'la'Harpe'ja'Brice'Snaddon,'Cape'
Peninsula'University'of'Technology'
• Meryl[Joy'Schippers'ja'Hennie'Swartz,'South'African'San'
InsItute'
• Niina'Turtola,'College'of'the'Arts,'Namibia'
• Kaisa'Hahl,'Kruunuhaan'koulu'
'

6. FUNDING'
• University'of'Lapland'
• Ministry'of'Foreign'Affairs'
• Finnish'Fund'for'Technology'and'InnovaIon'
• Finnish'Cultural'Fund,'Central'Fund'
• Finnish'Cultural'Fund,'North'Savo'Fund'
• Centre'of'Arts'PromoIon'
• Alfred'Kordelin'Fund'
'

7. WORKSHOPS'
• Keetmanshoop'Youth'Centre'17.[20.6.2013'Ombetja'
Yehinga'OrganisaIon'
• Windhoek'Cota'Katutura'Campus'25.6.2013'College'
of'the'Arts'
• Kimberley'Footprint'of'the'San'Centre'1.[4.7.2013:'
South'African'San'InsItute'ja'Cape'Peninsula'
University'of'Technology,'South'Africa'
• Open'Design'Week'and'Cape'Peninsula'University'of'
Technology'11.[16.8.'2014,'Round'Table'Discussion'
20.8.2014,'Cape'Town,'South'Africa''
• ParIcipatory'Design'Conference'3.[9.10.2014,'
Windhoek,'Namibia:'UFISA'consorIum'

8. EXHIBITIONS'
• ArkIkum'museum'16.4.[12.5.2014'Rovaniemi,'
Finland'
• Open'Design'week,'the'A:c,'City'Hall,'Cape'Town,'
South'Africa'11.[23.8.2014,'the'project'was'
recognized'as'an'official'part'of'World'Design'Capital'
Cape'Town'2014'program'
• My'Dream'World'–project'installaIons'and'flashmob'
Helinä'Rautavaara'museum'5.3.[31.3.2015'and'
Kirjasto'Kymppi'15.3.[31.3.2015'

9. EXHIBITIONS'

10. HERO’S OF KIMBERLEY'

11. EXHIBITIONS'

12. EXHIBITIONS'

13. SERVICE DESIGN METHODS USED IN PROJECT WORKSHOPS'
• Story'probes:'sent'beforehand'to'the'parIcipants/users:'
creaIng'a'story'about'yourself'and'your'typical'day'
(what'you'like,'dislike,'how'is'your'family'like),'using'the'
magic'wand'in'the'story:'what'would'happen'if'you'could'
change'your'life'with'a'magic'wand,'everything'would'be'
possible?,'wriXen'exercise'
• ThemaIc'discussion:'around'the'themes'picked'up'from'
the'story'probes,'verbal'exercise'
• Future'bridge:'discussing'the'current'state'of'affairs,'
idenIfying'challenges,'discussing'the'future'desires'and'
building'bridge'of'acIons'in'between,'visual'exercise'

14. SERVICE DESIGN METHODS USED IN PROJECT WORKSHOPS'
• Speed'play:'improvisaIon'play'designed'in'10'
minutes,'idenIfying'a'problem'and'soluIon'and'
presented'quickly,'performing'exercise'
• Paper'city'tool:'construcIng'your'community'using'
paper'houses,'insItuIons,'people'and'other'
elements,'construcIng'a'scale'model'of'your'
community,'design'exercise'
• Story'talk:'soluIon'orientated'discussion'where'the'
parIcipants/users'are'thinking'about'soluIons'and'
service'concepts,'verbal'exercise'

15. SERVICE DESIGN METHODS USED IN PROJECT WORKSHOPS'
• Storyboard'drawn'about'the'service'concept'before,'
ongoing'and'aoer'the'service'poinIng'out'the'star'
moments'in'the'service'experience,'visual'exercise'
• Photography'workshop:'for'visualizing'the'service'
concept'with'sIll'images,'performing'and'visual'exercise'
• Role'garment:'prototype'garment'made'with'“cheap”'
material,'sawn'and'painted,'garment'dresses'up'your'
dream'person'or'a'person'in'your'service'concept,'design'
exercise'
• Statement't[shirt'workshop:'painIng'a't[shirt'with'a'
statement'that'describes'your'dream'world'or'moXo,'
design'exercise'

16. SERVICE DESIGN METHODS USED IN PROJECT WORKSHOPS'
• Empowering'garment:'prototype'garment'made'with'
“cheap”'material,'sawn'and'painted,'garment'
describes'your'dream,'design'exercise'
• Hero’s'journey:'hero’s'empowering'journey'in'four'
years'Ime,'hero'encounters'temptaIon,'enemy,'
trickster'and'mentor'on'his/her'way'to'achieve'his/
her'dream,'hero’s'journey'can'be'filmed,'performing'
and'visual'exercise'
• Flash'mob:'communal'dance'performance'about'
achieving'your'dream,'audience'can'join'and'the'
performance'is'constructed'without'the'noIce'for'
the'audience,'performing'exercise'

17. SERVICE DESIGN METHODS USED IN PROJECT WORKSHOPS'
• IntervenIon:'any'form'of'art'used'to'express'an'
important'issue,'here'a'woven'installaIon'of'yarn'
and'graphic'posters'about'mulI[cultural'co[
operaIon,'visual'exercise'
• Imagery'weave:'telling'stories'in'a'workshop'about'
given'topics,'wriIng'the'key'words'of'the'stories'in'a'
paper,'choosing'set'of'5[6'world'papers'from'large'
amount'of'key'words'randomly,'string'the'world'
papers'in'line'and'telling'a'new'story,'construcIng'a'
sculpture'around'world'clusters,'verbal'and'visual'
exercise'

18. SERVICE DESIGN METHODS USED IN PROJECT WORKSHOPS'
'

19. SERVICE DESIGN METHODS USED IN PROJECT WORKSHOPS'

20. SERVICE DESIGN METHODS USED IN PROJECT WORKSHOPS'

21. SERVICE DESIGN METHODS USED IN PROJECT WORKSHOPS'
'

22. SERVICE DESIGN METHODS USED IN PROJECT WORKSHOPS'

23. SERVICE DESIGN METHODS USED IN PROJECT WORKSHOPS'

24. SERVICE DESIGN METHODS USED IN PROJECT WORKSHOPS'

25. SERVICE DESIGN METHODS USED IN PROJECT WORKSHOPS'

26. SERVICE DESIGN METHODS USED IN PROJECT WORKSHOPS'

27. SERVICE DESIGN METHODS USED IN PROJECT WORKSHOPS'

28. SERVICE CONCEPTS'
• How'keep'the'neighbourhood'clean?'MoIvaIng'the'
community'in'picking'up'the'trash'and'keeping'the'
environment'clean'
• How'to'prevent'teenage'pregnancies?'MoIvaIng'the'
stakeholders'keeping'the'children'safe'and'out'of'
prosItuIon'
• InternaIonal'designers'network.'Increasing'the'
opportuniIes'of'young'designers'by'networking'globally'
• Co[buying'materials'in'stock.'Increasing'the'
compeIIveness'of'the'design'trade.'
'

29. THE DATA FOR RESEARCH PURPOSES'
• Project'team'group'discussions'(transcribed):'N=4'
• Story'probes:'N=24'
• ParIcipants'short'stories'related'to'paper'city'(transcribed):'
N=11''
• ParIcipant'interviews'(transcribed):'N=6''
• Group'feedback'of'the'workshop'(transcribed):'N=3'
• ParIcipant'descripIons'of'the'empowering'garments:'N=5'
• Workshop'manuscripts'and'method'descripIons:'N=8'
• Project'team'descripIons'of'the'project:'N=8'
• Project'reports:'N=3'