A presentation for design freshers, developers and any one who is new to the domain.

1. User
experience Explained
What, Why and a bit of design thinking

2. Index
What User Experience is?
What User Experience is not?
Why User Experience matters ?
A bit of design thinking

3. experience
User
is everywhere

4. Sometimes, we go
through
bad user experience !

5. UX is composed of numerous micro
interactions that are informative

6. UX is composed of numerous micro
interactions that are useful
The size of the arrow on Google Weather changes
depending on the strength of the wind.

7. UX is composed of numerous micro
interactions that are emotional

8. UX is composed of numerous micro
interactions that are delightful

9. UX is composed of numerous micro
interactions that are humane

10. UX is composed of numerous micro
interactions that are usable
Reference: http://www.smashingmagazine.com/2013/10/23/smart-transitions-in-user-experience-design/

11. UX is composed of numerous micro
interactions that are accessible
Reference: http://littlebigdetails.com/post/82478225432/circleci-once-activated-the-input-placeholders

12. "User Experience”
encompasses all aspects of the
end-user's interaction with the
company, its services, and its
products.
Definition

13. Useful: Your content should be original and fulfil a need
Usable: Site must be efficient, effective and satisfying to use
Desirable: Image, identity, brand, and other design elements
are used to evoke emotion and appreciation
Findable: Content needs to be navigable and locatable
Accessible: Just as our buildings have elevators and ramps,
our web sites should be accessible to people with disabilities
Credible: Users must trust and believe what you tell them
Valuable: Our sites must deliver value to our sponsors. For
non-profits, the user experience must advance the mission.
With for-profits, it must contribute to the bottom line and
improve customer satisfaction.
In digital context, User Experience is

14. What User Experience is not ?
Same as User Interface (UI) Design. UI design focuses on users goals and ensure elements are
accessible, understandable, and use to facilitate those actions.
Just about look and feel. Not limited to colour, typography and graphics.
Just about technology. User experience design is not limited to the confines of the computer. It
doesn't even need a screen.
Just about usability. While usability is important, its focus on efficiency and effectiveness and
satisfaction
Just about the user. Overall experience need to meet as many goals and needs as possible for the
business as well as users.
A checkbox in the process . Most companies expect experience design to be a discrete activity,
solving all their problems with a single functional specification or a single research study. It must
be an on-going effort, a process of continually learning about users, responding to their
behaviours, and evolving the product or service.
1
2
3
4
5
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A choice. The biggest misconception is that companies have a choice to invest in their user's
experience. To survive the competition, they don't.
7
Reference : http://mashable.com/2009/01/09/user-experience-design/

15. What is seen is just
Look and Feel

16. Visual Design
Usability Principles
Information Design
Interaction Design
Information Architecture
Navigational Design
Business Requirements
Content Requirements
User Needs and requirements
Business Strategy
What is it actually…

17. Cost of ignorance !

18. • People expect products to be intuitive, elegant and user-friendly.
• In a crowded global marketplace, businesses can no longer compete on price and functionality alone. To be at the
forefront of global competition, economies need the ability to constantly tap on new ideas and innovate.
• Design can be used to improve products, processes and environments thereby improving daily lives of people.
Using a creative process, which has human needs at the core, design helps to solve human problem and bring
about responsible change.
• Design is the key to unlocking innovation and competitiveness in businesses.
• Adoption of new technologies is largely determined by how a person engages with the device, and how
comfortable s/he is doing so.
Why UX matters?

19. • All assumptions and no validations
• One-size fits all
• User is like me and thinks they way I think
• Designing solutions in meetings
• Badly defined functional requirements
• Poor communication among customers, developers, and stakeholders
• Use of immature technology
• Poor project management
• Commercial pressures
How UX goes wrong ?

20. What process ensure good
UX ?
Foundation
Understand Needs
Ideation
Create Concepts
Evaluation
Refine until it’s
right
Ideation
This phase is about connecting the dots.
This phase will define its scope, its
features and functionality and how it
behaves.
• Sketching
• Storyboarding
• Concept Creation
• Wire framing
• Information Architecture
• Information and Interaction Design
• Visual Design
• Conversion to HTML prototype.
Discovery
• Understand Client’s and business
goals.
• Understand user needs and task
• Understand Competitors business
• Interviews
• Focus Group Discussions
• Participatory design
• Mind mapping
• User Journey
• Competitive Analysis
• Data Analytics
• Get design insights
Evaluation
This phase is about getting the right
design.
• Expert Usability evaluation
• Iterative usability testing.
• Information and Interaction Design
• Refine. Refine. Refine.

21. Design Thinking – As a problem solving approach
Empathy Define Ideate Prototype Test
Real understanding.
Learning users’
unarticulated needs
through
a process of keen
observation and
interpretation
Look beneath the
surface. Turn
observation into
insights. Converge
business viability,
human desirability
and technical
feasibility.
Visualize.
Sketches or low-
fidelity
wireframes.
Build a fake
product. Build
real interactions.
Evaluate. Test
your ideas for
feedback.

22. Thank You !