Make less new content but make it in more mediums to grow your sales

2. Content marketing is
saturated

3. People are too lazy to go to
your website to read your
content

4. They want to consume on
Facebook, Instagram, Twitter,
iTunes, etc

5. Content repurposing is creating
content as a blog post, a video,
a SlideShare, a social media
post, etc.

6. What do you want this content
to do for your business?

7. Focus on your audience

8. Her traffic has doubled this
year

9. Content Repurposing is
great for SEO

10. Know your customers

11. Do light keyword research on
sites like Answer the Public to
confirm there is a problem that
needs addressing and a few
minutes on SEM Rush

12. She has made two brand
new posts in the first 8.5
months of the year and her
business is up and traffic is
up

13. You need to know the process
before you outsource it

14. It gets you discovered and quoted
and links from those who discover
you and link to you

15. Content Repurposing is all
about showing people, not
telling them

16. If your re-purposed post on LinkedIn
appears as #1 and you have a good CTA
back to your site don't you still grow and
win?

17. Slide Share is the sleeping giant
of content marketing

18. Having buyer personas can help but they
can change over the life of your business
so stay in touch with your readers so you
know their current needs

19. For light changes to a post keep
the original post date

20. Get every Episode of the Sales Podcast
& the Bonuses mentioned at
https://www.thesaleswhisperer.com/pod
cast