7. All of his traffic comes through
paid traffic and affiliate partners:
Easier to control
Not liable to becoming a victim
overnight to search engine
changes
8. Listen to your gut, which comes
after time and experience
9. Create your avalanche offer via trial and
error:
You can overdo it
Make the add-ons complimentary to
your main product
10. He has 8 front end products with small
upsells with three larger upsells:
$2,000
$5,000
$20,000
12. Move past your scarcity mindset:
Help your affiliates be rich and
happy
Give them a healthy chunk of your
offerings
This creates a huge buzz in the
market
This helps you build your list as
well