This document discusses how businesses can capitalize on new media to promote themselves locally. It notes that industries like newspapers, trains, and manufacturing were disrupted by technological changes they failed to adapt to. It argues that for local businesses, relying only on traditional media like yellow pages is no longer enough, and that customers now use online and mobile media. It then outlines several new media marketing strategies and technologies that businesses can use to promote themselves, including video, social media, mobile apps, and local search directory listings. It claims implementing these strategies can be done for less than a yellow pages ad and will help dominate the local market over competitors.