Captora is helping marketers scale and optimize their digital campaigns through competitive and real-time buyer intelligence. This marketing platform makes it easy to interpret buying signals from conversion-ready buyers who may have otherwise have been overlooked. In September 2014 the sales development team at Captora — frustrated by inefficiencies — started using SalesLoft to maximize their efficiency in setting qualified appointments and demos. See how Captora generated $5.4 million in their pipeline after implementing the SalesLoft solution: Sal.es/Captora

1. Solving the $5.4 million problem
VISIT SALESLOFT.COM
+

2. Captora helps
Optimize Content Increase Conversions

3. Good News
SDRs were filling the funnel with leads who
already expressed interest in the product

4. Bad News
No
Outbound Process
Multiple vendors facilitating
outbound process
Little visibility over
outbound process

5. implemented SalesLoft
in order to maximize their efficiency

6. SalesLoft ensures prospects
won’t fall off the SDR’s radar
Solution

7. SalesLoft offers daily reminders
for email, phone calls, and social
Solution

8. SalesLoft provides management
visibility over outbound processes
Solution

9. after implementing SalesLoft,
2 Captora SDRs…

10. Booked 120 Demos
Benefits

11. 69% became accepted leads
Benefits

12. Ultimately yielding $5.4
million in Captora’s pipeline
Benefits

13. Follow us on: