What You'll Learn:
- How to build next generation outbound at your company
- How to expand your playbook to include “visual prospecting” plays
- How to design a data pipeline to power a modern outbound playbook
13. Observations
“Re: Fwd: Meeting today…”
“You went to {college}...”
“You have {tech}..”
Bar is rising for
required relevance
Downward pressure
on relevance
Perception
Relevance
HumanBot
GoodBad