What You'll Learn: - How to use data to build pipeline effectively. - Secret tactics and tips to generate awareness and engage in effective sales conversations online with the right buyers. - Why Growth Hacking doesn’t really work (unless you have a strong marketing flywheel in place) - How to optimize your social presence and build a personal brand “hub” - How to create tactical how-to style content that earns trust and converts. - Creative ways to use video to fill your pipeline. - How to repurpose content effectively and maximize your content’s “mileage.” - How to tap into engaged communities and build referral networks.

1. How To Create Viral Content
On LinkedIn And Drive
Massive Inbound Leads
SALES HACKER WEBINAR
@saleshacker

2. Traditional Marketing Channels – Which ones should you focus on?
Emerging Lead Gen Channels – Tapping into Webinars and Podcasts
How to create weekly content to remain top of mind with prospects
LinkedIn & Social Media best practices for engaging and finding leads.
Simple techniques for starting & advancing your sales conversions.
Agenda
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3. ✓ CEO of Single Grain, Marketing Agency to Top Brands
like Amazon, Uber, Airbnb, Lever and more.
✓ Over 1 Million Podcast Downloads – Growth
Everywhere and Marketing School w/ Neil Patel.
✓ Expert Proficiency in Lead Generation, SEO, Content
Marketing, Paid Advertising, Funnel Optimization.
✓ Keynote Speaker and Contributing Writer to Forbes,
Inc, Entrepreneur, and other top publications.
Eric Siu
“

4. ✓ Earned results for brands such as: MLB, Grainger,
Mattermark, Contactually, DocSend, Klipfolio, Pipedrive,
Sales Hacker, GoSkills.
✓ 3x’d Sales Hacker’s website traffic in less than one year.
2.5x’d email list growth in 11 months.
✓ Built a conversion focused SEO program @ Pipedrive,
ranking #1 for high-vol. terms like “Sales Management”
“His SEO and content strategy chops, auditing, and analysis skills
are world-class. Gaetano's SEO audits contained a level of depth
that was far superior to any agency I have ever seen.”
– Brad Zomick, VP Marketing @ Pathgather
Gaetano DiNardi
“

5. Traffic Temperatures &
Best Lead Gen Channels

9. Podcasts and Webinars

11. Tools for Podcasting
o Libsyn – Digital distribution
o WordPress – Content Management
o Microphone
o Zoom or Zencastr for Recording
o Design - Canva or Upwork

13. Tools for Webinars
o Crowdcast, Zoom, GoToWebinar –
Digital distribution
o WordPress – Content Management
o Instapage or Leadpages
o Design - Canva or Upwork

14. Hub & Spoke Content
Modeling

24. Content Repurposing

27. Live Events

30. LinkedIn

31. Why should reps be
writing status updates
instead of articles?

32. Why write status updates instead?
o Super conversational, easy to digest.
o It sparks engagement and debate.
o Likes and comment velocity fuel the
fire.
o LinkedIn doesn’t want you to leave!

33. How does the algorithm
work?

41. How To Create Weekly
Content That Resonates

42. Creating Weekly Content That Resonates
o Take content you find on the web and
summarize key points in your LinkedIn
feed.
o Answer questions on Quora and
summarize it in a status update.
o Use your own company’s content from
the blog and summarize it.
o Use inspiration from your weekly day
to day!

43. Questions To Consider During Content Ideation:
- What problems are happening in your industry that you can
shed light on?
- What skills are crucial to succeed in your role or industry?
- What does the future of your industry look like?
- What advice would you give your 21 year old self?
- What advice would you give college grads looking to get in your
field?
- What cutting edge tools can you provide insight on?

46. Content types and styles
that are most likely to go
viral in your feed.

47. Viral content types recap
o Storytelling with emotional hook.
o Unique research or data driven post.
o Intriguing, Question-based content.
o Bold, Thought Provoking, Controversial.
o Downloadable templates, checklists, or
special opportunities.

48. How to get relevant
conversations started

49. Simple techniques for starting &
advancing your sales conversions
o Connect with new prospects who engage
immediately.
o Keep the conversation going, DO NOT go for the
hard sell.
o Play the long game, ask to collaborate.
o Comment on other popular threads diligently
and intelligently.
o Share hot threads with existing prospects who
may have gone dark to spark discussion.

50. https://www.saleshacker.com/lead-
generation-techniques/

51. marketing@saleshacker.com @saleshacker