SlideShare ist ein Scribd-Unternehmen logo

Marketing Plan of a new product line for bangladesh

•Als PPTX, PDF herunterladen•
•
Hasan Sajjid
Hasan Sajjid

Small presentation,, ,made it very easy by me

Marketing
1 von 23
PRESENTATIONON MARKETING PLAN Submitted By – MD Hasan Sajjid ID- 14101011 Submitted To- Mrs. Robaka Shamsher
REFRESH DRINKS BD LTD.
Fruit juice & fruit drinks.  Unique position with its advanced technology to manufacture a Juice that has many different flavours, for customer satisfaction.  An environment-friendly.  Headquarter in Mumbai and branches in major Metros. Fruit juice & fruit drinks. Naturally Refreshing Many different flavours for customer satisfaction.  Head Office in Chittagong and branches in major Cities. ABOUT REFRESH DRINKS BD LTD.
Flavors 1.Orange 6.Watermelon 2.Mango 7.Grapes 3.Pineapple 8.Guava 4.Apple 9.Mix Fruit 5.Banana
Our Objectives To increase 25% market share To increase the length of product line To increase profits To satisfy the customers better To Create brand awareness
Target Segment • Primary Market – Kids –Fruit Juice – Teens – More experimental – Youth – Experimental and more buying power – Working People
Target Segment • Secondary Market – Travel Industry – Airlines, Railways and Local Transport Systems – Movie Theatres, Malls. – School, Colleges – Hotels, Restaurants, Bars etc.
Our Competitors • Shezan • Nestle • Rc • Pran • AFBL • Sundrops
SWOT
STRENGTHS • Updated technology plant • Quality product • Higher experienced staff • Medical insurance of employees • Bangladeshi made • Targeted to low and middle class people. • Reasonable price • Expiry date above 6 months
WEAKNESS • New in juice industry • Small distribution network • Strong competitor • No market share • Limited experience of customers
OPPURTUNITIES • Increase the distribution network. • Acquiring the newer technology & techniques. • Market is very big & attractive. • Take-over of the distributor
Threats • Political instability • New entrance • So many strong competitors • Retaining consumers. • Development of plant • To face strong competitors like
Marketing Mix • Product • Price • Promotion • Place
PRODUCT • Product Variety • Quality • Design • Features • Packaging • Sizes
Price • As a new comer our pricing strategy is to introduce our products in the market at lower prices so as to create huge demand in the market.
Pricing • The cost of fruits TK.3 • Electricity TK.2 • Factory Overhead TK.3 • Miscellaneous TK.2 • Retailer Margin TK.2 • Profit TK.3 • Total Price TK.15
Place • Distribution Channel • Fruits such as Orange, Apple, Pineapple etc would be purchased from Abroad. • Mango would be purchased from Rajshahi. • Retail & wholesale network of Bangladesh • Product location availability • Modes of transportation
Promotion Our objective is to create brand awareness through Informative Advertising. Use of Print Media, Face book, YouTube Advertisement ,Billboard, Sponsoring in Public Spots, Sample Distribution, Organizing Events, TV Commercial etc.
Distributors Review • MANUFACTURER • DISTRIBUTOR • RETAILER • CONSUMER
Marketing Plan of a new product line for bangladesh
Marketing Plan of a new product line for bangladesh

Empfohlen

Marketing product launch on orange juice
Marketing product launch on orange juice Marketing product launch on orange juice
Marketing product launch on orange juice Ihsan Ullah Khan
 
Izze energy juice market plan presentation by umair khan bba 3
Izze energy juice market plan presentation by umair khan bba 3Izze energy juice market plan presentation by umair khan bba 3
Izze energy juice market plan presentation by umair khan bba 3umairbba
 
Launch a new product Marketing Mix
Launch a new product Marketing MixLaunch a new product Marketing Mix
Launch a new product Marketing Mixqazalgill
 
Marketing Plan for a new product-IMPULSE ICE-CREAM.
Marketing Plan for a new product-IMPULSE ICE-CREAM.Marketing Plan for a new product-IMPULSE ICE-CREAM.
Marketing Plan for a new product-IMPULSE ICE-CREAM.Prachi Pawaiya
 
Marketing plan of k.mania launching new product pep up juice
Marketing plan of k.mania launching new product pep up juiceMarketing plan of k.mania launching new product pep up juice
Marketing plan of k.mania launching new product pep up juiceusmanalimanzoor
 
Marketing plan for new juice product
Marketing plan for new juice productMarketing plan for new juice product
Marketing plan for new juice productRakeeb Ashraf
 
Marketing strategy for new product launch
Marketing strategy for new product launchMarketing strategy for new product launch
Marketing strategy for new product launchdeepshikha gupta
 
Marketing ppt of launching a new product
Marketing ppt of launching a new productMarketing ppt of launching a new product
Marketing ppt of launching a new productbilal khan
 

Empfohlen

Marketing product launch on orange juice
Marketing product launch on orange juice Marketing product launch on orange juice
Marketing product launch on orange juice Ihsan Ullah Khan
 
Izze energy juice market plan presentation by umair khan bba 3
Izze energy juice market plan presentation by umair khan bba 3Izze energy juice market plan presentation by umair khan bba 3
Izze energy juice market plan presentation by umair khan bba 3umairbba
 
Launch a new product Marketing Mix
Launch a new product Marketing MixLaunch a new product Marketing Mix
Launch a new product Marketing Mixqazalgill
 
Marketing Plan for a new product-IMPULSE ICE-CREAM.
Marketing Plan for a new product-IMPULSE ICE-CREAM.Marketing Plan for a new product-IMPULSE ICE-CREAM.
Marketing Plan for a new product-IMPULSE ICE-CREAM.Prachi Pawaiya
 
Marketing plan of k.mania launching new product pep up juice
Marketing plan of k.mania launching new product pep up juiceMarketing plan of k.mania launching new product pep up juice
Marketing plan of k.mania launching new product pep up juiceusmanalimanzoor
 
Marketing plan for new juice product
Marketing plan for new juice productMarketing plan for new juice product
Marketing plan for new juice productRakeeb Ashraf
 
Marketing strategy for new product launch
Marketing strategy for new product launchMarketing strategy for new product launch
Marketing strategy for new product launchdeepshikha gupta
 
Marketing ppt of launching a new product
Marketing ppt of launching a new productMarketing ppt of launching a new product
Marketing ppt of launching a new productbilal khan
 
Joosh (organic fruit juice)
Joosh (organic fruit juice)Joosh (organic fruit juice)
Joosh (organic fruit juice)Mahtab Khan
 
Snack Launch
Snack LaunchSnack Launch
Snack LaunchAima Masood
 
New product launching strategy
New product launching strategyNew product launching strategy
New product launching strategyAliraza Afzal
 
Report on launching of new product rough
Report on launching of new product roughReport on launching of new product rough
Report on launching of new product roughJunaid Ahmad
 
LAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELS
LAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELSLAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELS
LAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELSSadman_Sakib
 
Sales and marketing plan for soft drinks and beverages (for Iceberg Food)
Sales and marketing plan for soft drinks and beverages (for Iceberg Food)Sales and marketing plan for soft drinks and beverages (for Iceberg Food)
Sales and marketing plan for soft drinks and beverages (for Iceberg Food)Sukesh Chandra Gain
 
Marketing for new juice product
Marketing for new juice productMarketing for new juice product
Marketing for new juice productArval - BNP Paribas Group
 
principle of marketing "Bara sAft" JUICE project
principle of marketing "Bara sAft" JUICE projectprinciple of marketing "Bara sAft" JUICE project
principle of marketing "Bara sAft" JUICE projectchfahdi
 
Presentation on Fruit juice ( beverage ) industry.
Presentation on Fruit juice ( beverage ) industry. Presentation on Fruit juice ( beverage ) industry.
Presentation on Fruit juice ( beverage ) industry.Unitedworld School Of Business
 
Smoothie Bar Business Plan
Smoothie Bar Business PlanSmoothie Bar Business Plan
Smoothie Bar Business PlanRoyale Brands
 
New product and brand development report @navinfotech bhopal
New product and brand development report @navinfotech bhopalNew product and brand development report @navinfotech bhopal
New product and brand development report @navinfotech bhopalPriya Dubey
 
Coco fresh manendra shukla
Coco fresh manendra shuklaCoco fresh manendra shukla
Coco fresh manendra shuklaManendra Shukla
 
Summer slush
Summer slushSummer slush
Summer slushCOMSATS INFORMATION TECHNOLOGY
 
real fruit juice marketing strategies by universal business school students, ...
real fruit juice marketing strategies by universal business school students, ...real fruit juice marketing strategies by universal business school students, ...
real fruit juice marketing strategies by universal business school students, ...Pranay chowdary Vunnam
 
GLUCO biscuit product Marketing Plan - MBA 437 Marketing
GLUCO biscuit product Marketing Plan - MBA 437 MarketingGLUCO biscuit product Marketing Plan - MBA 437 Marketing
GLUCO biscuit product Marketing Plan - MBA 437 MarketingStuart Gow
 
launching new product marketing plan principle of marketing
launching new product marketing plan principle of marketinglaunching new product marketing plan principle of marketing
launching new product marketing plan principle of marketingM. Asim U Khan
 
Fruit punch - Launching a New Product - Marketing
Fruit punch - Launching a New Product - MarketingFruit punch - Launching a New Product - Marketing
Fruit punch - Launching a New Product - MarketingCotecna Inspection
 
New Product Launching Project On Al-Halal Company
New Product Launching Project On Al-Halal CompanyNew Product Launching Project On Al-Halal Company
New Product Launching Project On Al-Halal CompanyChoudhry Asad
 
Report on new product marketing plan
Report on new product marketing planReport on new product marketing plan
Report on new product marketing planShourav Mahmud
 
Marketing plan for a new product.
Marketing plan for a new product.Marketing plan for a new product.
Marketing plan for a new product.Abhishek kyal
 
Consumer behavior project launching fruit juice
Consumer behavior project launching fruit juiceConsumer behavior project launching fruit juice
Consumer behavior project launching fruit juiceRaja Umair Arshed
 
VISION, MISSION AND MARKETING STRATEGY OF PRAN-RFL
VISION, MISSION AND MARKETING STRATEGY OF PRAN-RFLVISION, MISSION AND MARKETING STRATEGY OF PRAN-RFL
VISION, MISSION AND MARKETING STRATEGY OF PRAN-RFLAbdullah Al Kawser
 

Weitere ähnliche Inhalte

Was ist angesagt?

Joosh (organic fruit juice)
Joosh (organic fruit juice)Joosh (organic fruit juice)
Joosh (organic fruit juice)Mahtab Khan
 
New product launching strategy
New product launching strategyNew product launching strategy
New product launching strategyAliraza Afzal
 
Report on launching of new product rough
Report on launching of new product roughReport on launching of new product rough
Report on launching of new product roughJunaid Ahmad
 
LAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELS
LAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELSLAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELS
LAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELSSadman_Sakib
 
Sales and marketing plan for soft drinks and beverages (for Iceberg Food)
Sales and marketing plan for soft drinks and beverages (for Iceberg Food)Sales and marketing plan for soft drinks and beverages (for Iceberg Food)
Sales and marketing plan for soft drinks and beverages (for Iceberg Food)Sukesh Chandra Gain
 
principle of marketing "Bara sAft" JUICE project
principle of marketing "Bara sAft" JUICE projectprinciple of marketing "Bara sAft" JUICE project
principle of marketing "Bara sAft" JUICE projectchfahdi
 
Smoothie Bar Business Plan
Smoothie Bar Business PlanSmoothie Bar Business Plan
Smoothie Bar Business PlanRoyale Brands
 
New product and brand development report @navinfotech bhopal
New product and brand development report @navinfotech bhopalNew product and brand development report @navinfotech bhopal
New product and brand development report @navinfotech bhopalPriya Dubey
 
Coco fresh manendra shukla
Coco fresh manendra shuklaCoco fresh manendra shukla
Coco fresh manendra shuklaManendra Shukla
 
real fruit juice marketing strategies by universal business school students, ...
real fruit juice marketing strategies by universal business school students, ...real fruit juice marketing strategies by universal business school students, ...
real fruit juice marketing strategies by universal business school students, ...Pranay chowdary Vunnam
 
GLUCO biscuit product Marketing Plan - MBA 437 Marketing
GLUCO biscuit product Marketing Plan - MBA 437 MarketingGLUCO biscuit product Marketing Plan - MBA 437 Marketing
GLUCO biscuit product Marketing Plan - MBA 437 MarketingStuart Gow
 
launching new product marketing plan principle of marketing
launching new product marketing plan principle of marketinglaunching new product marketing plan principle of marketing
launching new product marketing plan principle of marketingM. Asim U Khan
 
Fruit punch - Launching a New Product - Marketing
Fruit punch - Launching a New Product - MarketingFruit punch - Launching a New Product - Marketing
Fruit punch - Launching a New Product - MarketingCotecna Inspection
 
New Product Launching Project On Al-Halal Company
New Product Launching Project On Al-Halal CompanyNew Product Launching Project On Al-Halal Company
New Product Launching Project On Al-Halal CompanyChoudhry Asad
 
Report on new product marketing plan
Report on new product marketing planReport on new product marketing plan
Report on new product marketing planShourav Mahmud
 
Marketing plan for a new product.
Marketing plan for a new product.Marketing plan for a new product.
Marketing plan for a new product.Abhishek kyal
 

Was ist angesagt? (20)

Joosh (organic fruit juice)
Joosh (organic fruit juice)Joosh (organic fruit juice)
Joosh (organic fruit juice)
 
Snack Launch
Snack LaunchSnack Launch
Snack Launch
 
New product launching strategy
New product launching strategyNew product launching strategy
New product launching strategy
 
Report on launching of new product rough
Report on launching of new product roughReport on launching of new product rough
Report on launching of new product rough
 
LAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELS
LAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELSLAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELS
LAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELS
 
Sales and marketing plan for soft drinks and beverages (for Iceberg Food)
Sales and marketing plan for soft drinks and beverages (for Iceberg Food)Sales and marketing plan for soft drinks and beverages (for Iceberg Food)
Sales and marketing plan for soft drinks and beverages (for Iceberg Food)
 
Marketing for new juice product
Marketing for new juice productMarketing for new juice product
Marketing for new juice product
 
principle of marketing "Bara sAft" JUICE project
principle of marketing "Bara sAft" JUICE projectprinciple of marketing "Bara sAft" JUICE project
principle of marketing "Bara sAft" JUICE project
 
Presentation on Fruit juice ( beverage ) industry.
Presentation on Fruit juice ( beverage ) industry. Presentation on Fruit juice ( beverage ) industry.
Presentation on Fruit juice ( beverage ) industry.
 
Smoothie Bar Business Plan
Smoothie Bar Business PlanSmoothie Bar Business Plan
Smoothie Bar Business Plan
 
New product and brand development report @navinfotech bhopal
New product and brand development report @navinfotech bhopalNew product and brand development report @navinfotech bhopal
New product and brand development report @navinfotech bhopal
 
Coco fresh manendra shukla
Coco fresh manendra shuklaCoco fresh manendra shukla
Coco fresh manendra shukla
 
Summer slush
Summer slushSummer slush
Summer slush
 
real fruit juice marketing strategies by universal business school students, ...
real fruit juice marketing strategies by universal business school students, ...real fruit juice marketing strategies by universal business school students, ...
real fruit juice marketing strategies by universal business school students, ...
 
GLUCO biscuit product Marketing Plan - MBA 437 Marketing
GLUCO biscuit product Marketing Plan - MBA 437 MarketingGLUCO biscuit product Marketing Plan - MBA 437 Marketing
GLUCO biscuit product Marketing Plan - MBA 437 Marketing
 
launching new product marketing plan principle of marketing
launching new product marketing plan principle of marketinglaunching new product marketing plan principle of marketing
launching new product marketing plan principle of marketing
 
Fruit punch - Launching a New Product - Marketing
Fruit punch - Launching a New Product - MarketingFruit punch - Launching a New Product - Marketing
Fruit punch - Launching a New Product - Marketing
 
New Product Launching Project On Al-Halal Company
New Product Launching Project On Al-Halal CompanyNew Product Launching Project On Al-Halal Company
New Product Launching Project On Al-Halal Company
 
Report on new product marketing plan
Report on new product marketing planReport on new product marketing plan
Report on new product marketing plan
 
Marketing plan for a new product.
Marketing plan for a new product.Marketing plan for a new product.
Marketing plan for a new product.
 

Ähnlich wie Marketing Plan of a new product line for bangladesh

Consumer behavior project launching fruit juice
Consumer behavior project launching fruit juiceConsumer behavior project launching fruit juice
Consumer behavior project launching fruit juiceRaja Umair Arshed
 
VISION, MISSION AND MARKETING STRATEGY OF PRAN-RFL
VISION, MISSION AND MARKETING STRATEGY OF PRAN-RFLVISION, MISSION AND MARKETING STRATEGY OF PRAN-RFL
VISION, MISSION AND MARKETING STRATEGY OF PRAN-RFLAbdullah Al Kawser
 
Introduction of new product launched by pepsico
Introduction of new product launched by pepsicoIntroduction of new product launched by pepsico
Introduction of new product launched by pepsicoNeha Tyagi
 
Project of marketing plan for new product launch
Project of marketing plan for new product launchProject of marketing plan for new product launch
Project of marketing plan for new product launchmisbah ullah
 
New business marketing plan
New business marketing planNew business marketing plan
New business marketing planFahad Islam
 
Product Launch - Services & Marketing Management
Product Launch - Services & Marketing ManagementProduct Launch - Services & Marketing Management
Product Launch - Services & Marketing ManagementGargi Kapadia
 
SWIFT SUGAR CANE JUICE
SWIFT SUGAR CANE JUICESWIFT SUGAR CANE JUICE
SWIFT SUGAR CANE JUICESyed Galib
 
Product Launching- Fruit Crush
Product Launching- Fruit CrushProduct Launching- Fruit Crush
Product Launching- Fruit CrushGangesh Pathak
 
Marketing management presentation.
Marketing management presentation.Marketing management presentation.
Marketing management presentation.tamim ahmed
 
A Presentation regarding Launching Of a New Product in the Market
A Presentation regarding Launching Of a New Product in the MarketA Presentation regarding Launching Of a New Product in the Market
A Presentation regarding Launching Of a New Product in the MarketShekhar Jyoti Das
 
Brand and Branding with amazing funny ad
Brand and Branding with amazing funny adBrand and Branding with amazing funny ad
Brand and Branding with amazing funny adM. Ahmad Mahmood
 
NSRCEL_INCUBATION_PPT_final_v01
NSRCEL_INCUBATION_PPT_final_v01NSRCEL_INCUBATION_PPT_final_v01
NSRCEL_INCUBATION_PPT_final_v01Sharath Prasad
 
Baskin Robbins Global Marketing
Baskin Robbins Global MarketingBaskin Robbins Global Marketing
Baskin Robbins Global Marketingmayankl jain
 
sanjeevchainani Brglobalmarketing 090922025429-phpapp02
sanjeevchainani Brglobalmarketing 090922025429-phpapp02sanjeevchainani Brglobalmarketing 090922025429-phpapp02
sanjeevchainani Brglobalmarketing 090922025429-phpapp02Sanjeev Chainani
 

Ähnlich wie Marketing Plan of a new product line for bangladesh (20)

Consumer behavior project launching fruit juice
Consumer behavior project launching fruit juiceConsumer behavior project launching fruit juice
Consumer behavior project launching fruit juice
 
VISION, MISSION AND MARKETING STRATEGY OF PRAN-RFL
VISION, MISSION AND MARKETING STRATEGY OF PRAN-RFLVISION, MISSION AND MARKETING STRATEGY OF PRAN-RFL
VISION, MISSION AND MARKETING STRATEGY OF PRAN-RFL
 
Presentation1
Presentation1Presentation1
Presentation1
 
Cocofresh
CocofreshCocofresh
Cocofresh
 
PRAN
PRANPRAN
PRAN
 
Introduction of new product launched by pepsico
Introduction of new product launched by pepsicoIntroduction of new product launched by pepsico
Introduction of new product launched by pepsico
 
Project of marketing plan for new product launch
Project of marketing plan for new product launchProject of marketing plan for new product launch
Project of marketing plan for new product launch
 
New business marketing plan
New business marketing planNew business marketing plan
New business marketing plan
 
Product Launch - Services & Marketing Management
Product Launch - Services & Marketing ManagementProduct Launch - Services & Marketing Management
Product Launch - Services & Marketing Management
 
SWIFT SUGAR CANE JUICE
SWIFT SUGAR CANE JUICESWIFT SUGAR CANE JUICE
SWIFT SUGAR CANE JUICE
 
Product Launching- Fruit Crush
Product Launching- Fruit CrushProduct Launching- Fruit Crush
Product Launching- Fruit Crush
 
Marketing management presentation.
Marketing management presentation.Marketing management presentation.
Marketing management presentation.
 
A Presentation regarding Launching Of a New Product in the Market
A Presentation regarding Launching Of a New Product in the MarketA Presentation regarding Launching Of a New Product in the Market
A Presentation regarding Launching Of a New Product in the Market
 
Brand and Branding with amazing funny ad
Brand and Branding with amazing funny adBrand and Branding with amazing funny ad
Brand and Branding with amazing funny ad
 
business plan
business planbusiness plan
business plan
 
Brand management chocolate
Brand management chocolate Brand management chocolate
Brand management chocolate
 
Frappey shakes
Frappey shakesFrappey shakes
Frappey shakes
 
NSRCEL_INCUBATION_PPT_final_v01
NSRCEL_INCUBATION_PPT_final_v01NSRCEL_INCUBATION_PPT_final_v01
NSRCEL_INCUBATION_PPT_final_v01
 
Baskin Robbins Global Marketing
Baskin Robbins Global MarketingBaskin Robbins Global Marketing
Baskin Robbins Global Marketing
 
sanjeevchainani Brglobalmarketing 090922025429-phpapp02
sanjeevchainani Brglobalmarketing 090922025429-phpapp02sanjeevchainani Brglobalmarketing 090922025429-phpapp02
sanjeevchainani Brglobalmarketing 090922025429-phpapp02
 

Kürzlich hochgeladen

Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingShauryaBadaya
 
Influencer Marketing Power point presentation
Influencer Marketing Power point presentationInfluencer Marketing Power point presentation
Influencer Marketing Power point presentationdgtivemarketingagenc
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?Partnercademy
 
Infographics about SEO strategies and uses
Infographics about SEO strategies and usesInfographics about SEO strategies and uses
Infographics about SEO strategies and usesbhavanirupeshmoksha
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingDaniel
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxGeorgeCulica
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...LazarinaStoyanova
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfCIO Business World
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfadult marketing
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 

Kürzlich hochgeladen (20)

Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet Marketing
 
Influencer Marketing Power point presentation
Influencer Marketing Power point presentationInfluencer Marketing Power point presentation
Influencer Marketing Power point presentation
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdf
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?
 
Infographics about SEO strategies and uses
Infographics about SEO strategies and usesInfographics about SEO strategies and uses
Infographics about SEO strategies and uses
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic Creativity
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate Marketing
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptx
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 

Marketing Plan of a new product line for bangladesh

  • 1. PRESENTATIONON MARKETING PLAN Submitted By – MD Hasan Sajjid ID- 14101011 Submitted To- Mrs. Robaka Shamsher
  • 3. Fruit juice & fruit drinks.  Unique position with its advanced technology to manufacture a Juice that has many different flavours, for customer satisfaction.  An environment-friendly.  Headquarter in Mumbai and branches in major Metros. Fruit juice & fruit drinks. Naturally Refreshing Many different flavours for customer satisfaction.  Head Office in Chittagong and branches in major Cities. ABOUT REFRESH DRINKS BD LTD.
  • 4.
  • 5. Flavors 1.Orange 6.Watermelon 2.Mango 7.Grapes 3.Pineapple 8.Guava 4.Apple 9.Mix Fruit 5.Banana
  • 6. Our Objectives To increase 25% market share To increase the length of product line To increase profits To satisfy the customers better To Create brand awareness
  • 7. Target Segment • Primary Market – Kids –Fruit Juice – Teens – More experimental – Youth – Experimental and more buying power – Working People
  • 8. Target Segment • Secondary Market – Travel Industry – Airlines, Railways and Local Transport Systems – Movie Theatres, Malls. – School, Colleges – Hotels, Restaurants, Bars etc.
  • 9. Our Competitors • Shezan • Nestle • Rc • Pran • AFBL • Sundrops
  • 10. SWOT
  • 11. STRENGTHS • Updated technology plant • Quality product • Higher experienced staff • Medical insurance of employees • Bangladeshi made • Targeted to low and middle class people. • Reasonable price • Expiry date above 6 months
  • 12. WEAKNESS • New in juice industry • Small distribution network • Strong competitor • No market share • Limited experience of customers
  • 13. OPPURTUNITIES • Increase the distribution network. • Acquiring the newer technology & techniques. • Market is very big & attractive. • Take-over of the distributor
  • 14. Threats • Political instability • New entrance • So many strong competitors • Retaining consumers. • Development of plant • To face strong competitors like
  • 15. Marketing Mix • Product • Price • Promotion • Place
  • 16. PRODUCT • Product Variety • Quality • Design • Features • Packaging • Sizes
  • 17. Price • As a new comer our pricing strategy is to introduce our products in the market at lower prices so as to create huge demand in the market.
  • 18. Pricing • The cost of fruits TK.3 • Electricity TK.2 • Factory Overhead TK.3 • Miscellaneous TK.2 • Retailer Margin TK.2 • Profit TK.3 • Total Price TK.15
  • 19. Place • Distribution Channel • Fruits such as Orange, Apple, Pineapple etc would be purchased from Abroad. • Mango would be purchased from Rajshahi. • Retail & wholesale network of Bangladesh • Product location availability • Modes of transportation
  • 20. Promotion Our objective is to create brand awareness through Informative Advertising. Use of Print Media, Face book, YouTube Advertisement ,Billboard, Sponsoring in Public Spots, Sample Distribution, Organizing Events, TV Commercial etc.
  • 21. Distributors Review • MANUFACTURER • DISTRIBUTOR • RETAILER • CONSUMER