The document discusses strategies to make an online game called Parking Wars more fun and viral, including: 1) Adding more vehicle brands and personalized backgrounds to make the game more interesting. 2) Increasing celebrity involvement in the game by having them publicly play and promoting their gameplay. 3) Creating an official Facebook page and Twitter account to continuously update fans and incentivize sharing through social media platforms.

1. IBIBO Parking Warsstaticplayerinvolvement.

2. Basic Strategies Making the Game even more fun. More CelebrityInvolvement. Voracious marketing throughcontemporary Social Media Platform specially Facebook Official Twitteraccount and continuos updates Thorough social media marketing through all platforms.

3. Making the Game more Fun: What is there: After joining and playing the game for a while I have come across some most relevant features that can attract the minds of the active as well as static users. One of them is the “Cars” or the vehicles which is one of the main attributes in the game. What we can do: Bringing in more vehicles is the key to make the game more interesting to play. There could be new and existing car brands and even with new car launches the virtual car of the same company can be launched simultaneously in the game! Effective use of these can even make the car companies pay to keep their cars in the store. Branded cars like these below can help the players connect with the game. VW BMW Chevrolet

4. Making the Game more Fun: What is there: One more important visual attribute is the Background in the game. The backgrounds has been localized with prominent locations in India. What we can do: the idea of “Personalized Backgrounds” can be brought into play . There can be a feature where the player can personalize their backgrounds according to their hobbies and interests. Also they can put their profile picture or an album picture in the background. It can be a great new feature which will attract players from all over. A personalized picture or a interest picture of a player as a background would be an interesting feature.

5. More CelebrityInvolvement What is there: There is a fair amount of celebrity involvement in the network as well as the game (celebrity’s street). What we can do: The involvement of celebrities can be brought in a more enhanced level in the game. A prominent celebrity can be brought in to play the game and the news can be brought in through media channels (press releases, print or TV ads.) The game play of the celebrity should be continuous, not necessary the celeb has to play the game himself but it should seem like that. Through this the interest of the players can be regained as well as new players will walk in. More focus should be given to the celebrities who are active in Social Media than the celebrities who just created an account here and there and are static!!!

6. UsingFacebook: What is there: Share and connect feature is already prominent in Ibibo but it has to be more vicious. It must be remembered that most users in Ibibo are already there in Facebook. What we can do: There are few steps if followed will bring out the marketing genius in the game. Some of these steps are already being followed but it has to be more pro-active. This includes an official Facebook Fan Page with all notifications, news and announcement continuously updated. The existing IbiboPage has only 64 fans…this issue has to be immediately fixed!!! Also there is no official Fan Page of the Parking Wars which has to be created ASAP to reach out.

8. It has to utilize all FB platform features available: publish2stream, notifications, publish pictures, become a fan, bookmarking, email etc.

10. Ways to make the Game more viral: Start tracking early + track everything Tracking + Metrics = Feedback -> Better decision making Listen to your users. Excellent management of community

12. Leverage others: Cross promotion and marketing.

14. The Tweets should be continuous feeding info to the followers about the game enhancements , features, news, announcements and event notifications.

15. The Twiiter page should be connected with the official Fan Page in Facebook by Tweetconnect etc. It is a nominal but great feature which gives the user an idea of how active the Game actually is. (As said earlier the key is to be “everywhere”)

17. Social Media is:

18. Social Media Landscape:

20. Social networking sites- FB & Orkut

21. Micro blogging sites- Mainly Twitter

22. Google, Yahoo groups

23. Social book marking sites- Digg, Delicious etc.

24. Social news sites

25. Online press release sites

26. Blogs

28. Social networking sites- FB & Orkut

29. Micro blogging sites- Mainly Twitter

30. Google, Yahoo groups

31. Social book marking sites- Digg, Delicious etc.

32. Social news sites

33. Online press release sites

34. Blogs

36. Thank You Created by: Sagar Neil Banerjee Mob: 9899519810