OFA 2015 - Online Resources to Improve Your Marketing & Your Life

1. Aaron Pederson & Jeremy Emerson | Saffire Events
TO IMPROVE
ONLINE RESOURCES
YOUR MARKETING & YOUR LIFE

2. Share your card.
We will send you slides.
NO NEED FOR NOTES

5. SOMETHING
IN 2010
CHANGED

6. PAAAAR-TAY!
It’s time to

14. ASSOCIATION PARTNERS

16. SPECIAL
WHAT’S SO
ABOUT SAFFIRE?

17. WE CALL IT THE SAFFIRE MULLET

18. AGENDA
• Social Media
• Communication
• Productivity
• Organization
• Art & Design
• Technology
• Life Hacks
• Well-Being
• Entertainment
• Travel

19. WATCH FOR THIS
A & J FAVE!

20. LET’S BE INTERACTIVE!

21. SOCIAL MEDIA
1

22. WHERE TO POST

23. CONNECT PLATFORMS
OPTION A:
If Instagram, use IFTTT.COM.
IF you post to Instagram, THEN it posts to Facebook, Twitter,
Google+ & LinkedIn.
PRO: Includes Instagram
CON: Can’t schedule posts

24. Or

25. AUTOMATE YOUR DIGITAL LIFE
Email or text me when:
• Craigslist item goes on sale
• Etsy shop adds new item
• I send a selfie
• Turn off WiFi when I leave
home
• Mute/vibrate phone when
I get to office
• Save Facebook photos on
Dropbox (when I post or
when I’m tagged)

26. CONNECTING PLATFORMS
OPTION B:
If NO Instagram, use BUFFERAPP.COM.
Posts to Facebook, Twitter, Google+ & LinkedIn
PRO: Can schedule posts
CON: Doesn’t include Instagram

27. • Schedule content
• Analyze statistics
• Collaborate with team
MANAGE MULTIPLE
SOCIAL MEDIA ACCOUNTS
BufferApp

28. FOR NON-IMAGE POSTS

29. TWERIOD

30. Compiles mentions from
websites, Facebook,
Twitter, blogs, forums &
more
SEARCH & ALERT PROGRAM
Mention

31. COMMUNICATION
2

32. VIDEO CALL OR CHAT WITH OTHER USERS

34. AUTOMATE THE THINGS YOU
DO MOST OFTEN IN OUTLOOK
Save time every day!
Outlook Quick Steps

35. OUTLOOK SIGNATURES

36. Drag emails into other tabs, then
select whether for future emails.
YOU HAVE 3 GMAIL TABS.
YOU CAN ADD MORE.
Gmail Tabs

37. MORE EMAIL TOOLS
Bananatag Email tracking for Gmail or Outlook (see
whether opened, links clicked, etc.)
Boomerang Schedule emails to be sent later in Gmail
Rapportive Get LinkedIn profiles right in Gmail
Canned Responses Great for repeated emails in Gmail

38. SET UP EMAIL ADDRESS
WITH MOST BLOGGING
TOOLS
Then just email your blog
entries from your phone!
Email to Blog

39. SCREENR
Make videos that show your
screen to teach people

40. PRODUCTIVITY
3

41. HIRE ANYONE TO GET JUST
ABOUT ANYTHING DONE
For $5!
Fiverr
Fiverr.com

42. RESUMES

44. COMPILE ALL SUBSCRIPTIONS
INTO ONE DAILY EMAIL
Unroll Me
Unsubscribe instantly from
what you don’t want.
Unroll.me

45. SAVE PASSWORD OR,
CREDIT CARD INFO FOR
ANY WEB FORM
LastPass
You just have ONE password
for your “vault.”

46. SignNow
OPEN FILES FROM
DROPBOX, EMAIL OR
CAMERA
Then place your signature.

47. OR, SIGN IT, SNAP IT,
EMAIL IT!
Do business from anywhere.
GeniusScan

48. ORGANIZATION
4

49. How many of you have files
all over the place?

50. Dropbox
Access them from anywhere!
STORE YOUR FILES IN
“THE CLOUD”

51. Hey, Aaron – what IS the Cloud?

52. How do you keep your to-do list?

53. SIMPLE LIST MAKER
Syncs across your devices
Any.Do

54. EVERNOTE MEETS PINTEREST,
THEN SOMEHOW HAS
LOVECHILD WITH BASECAMP
Boards with Cards – Can share,
add comments, upload files,
add checklists, due dates, etc.
Trello

56. ART & DESIGN
5

57. These are great, allow lots
of tweaking and port to
social networks.
SnapSeed
ALL FILTERS ARE NOT
CREATED EQUALLY

58. Simple interface,
good for a quick fix
AfterLight
WIDE RANGE OF GORGEOUS
FILTERS, FRAMES,
OVERLAYS

59. CREATE PHOTO COLLAGES
Pic Stitch
ALSO TRY: MOLDIV & PHOTOGRID FOR ANDROID

60. Canva

61. Flickr

62. TECHNOLOGY
6

63. Microsoft Office 365

64. Adobe Creative Cloud

65. Google Apps

67. Back-up, Back-up, Back-up!

68. LIFE HACKS
7

69. QUICK & EASY MEDITATION
One-time fee.
Simply Being

70. IMPROVE WORK FOCUS
Curated music for
increased attention
Focus@Will

71. GREAT FOR GROCERY
LISTS & MORE
Syncs with your spouse’s phone
ShopperApp

72. JUST ABOUT ANYTHING
SHIPPED TO YOUR DOOR IN
TWO DAYS
Also instant video, music, lending
library, all for $99/year
Amazon Prime

73. Never buy online without it.
RetailMeNot

74. RedLaser

75. Apple Pay

76. WELL-BEING
8

77. Keep track of daily exercise,
calories and more.
MyFitnessPal
TRYING TO REACH YOUR
FITNESS GOALS?

78. Share with friends.
fitbit
TRACK YOUR STEPS

79. Push your boundaries.
Challenge friends.
Nike+
HEAR THE CHEERS!

80. Keep track of daily exercises,
calories and more.
Couch25k
8-WEEK PROGRAM TO GO
FROM NO ACTIVITY TO A 5K

81. Shows you how your habits
affect sleep quality.
Sleep Cycle
TRACK YOUR SLEEP,
WAKES YOU UP GENTLY

82. ENTERTAINMENT
9

83. Kindle Nook Overdrive

84. Read your library books
wherever you are!
LOVE MY ONLINE CLACKAMAS
COUNTY LIBRARY!
Overdrive

85. EVER HEARD A SONG AND
WONDERED WHAT IT WAS?
Identify the song in seconds
Shazam

86. Play any song instantly!
LISTEN TO YOUR FAVORITE
MUSIC AD-FREE
Rhapsody

87. UNIQUE MUSIC STATIONS
CUSTOMIZED FOR YOUR TASTE
Start with favorite artists, then
fine-tune over time
Pandora

88. WIRELESS, BLUETOOTH
SPEAKER
Amazing sound for the size
from any device
Mini Jawbone Jambox

89. ON-DEMAND, RADIO
PROGRAMS
The best way to not
text and drive
Podcasts

90. Like Pandora, but for news
News360
SMART NEWS READER

91. Your own curated news
Flipboard
SMART NEWS READER

92. Tells you when your favorite
bands are coming to town!
BandsInTown
YOUR OWN PERSONAL
LIVE MUSIC ASSISTANT

94. TRAVEL
10

95. Sorts by Agony in
addition to price!
Hipmunk
QUICK HOTEL AND
FLIGHT BOOKING

96. TURN-BY-TURN DIRECTIONS
BY FOOT, CAR, OR PUBLIC
TRANSPORTATION
More accurate than Apple Maps
Google Maps

97. Reviews and advice on all
things travel-related
PLAN & HAVE YOUR
PERFECT TRIP!
TripAdvisor

98. TripIt
FORWARD TRIP CONFIRMATIONS TO CREATE AN INSTANT ITNERARY

99. Read or write reviews
FIND BUSINESSES NEARBY
Yelp

100. Find something quirky, fun
and off the beaten path!
STAY PEER-TO-PEER
AirBnB

101. Need a place to stay?
Like, tonight even?
SPUR OF THE MOMENT
HotelTonight

102. PHEW! WE COVERED:
• Social Media
• Communication
• Productivity
• Organization
• Art & Design
• Technology
• Life Hacks
• Well-Being
• Entertainment
• Travel

103. Don’t forget to drop off your
business cards.

104. FREE ONLINE MARKETING TIPS
Website www.saffireevents.com
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Questions?