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TAYLOR WARNER|SAFFIRE EVENTS
THE TOP 20 NEW IDEAS FOR
ONLINE MARKETING
Top 20 New Ideas for Online Marketing - LAFF 2015
Top 20 New Ideas for Online Marketing - LAFF 2015
Top 20 New Ideas for Online Marketing - LAFF 2015
SOMETHING
BUT
WAS MISSING
HELP MORE PEOPLE!
We wanted to
TODAY
OVER 170 EVENTS, VENUES
DESTINATIONS & ASSOCIATIONS
TRUST SAFFIRE
Top 20 New Ideas for Online Marketing - LAFF 2015
Top 20 New Ideas for Online Marketing - LAFF 2015
Top 20 New Ideas for Online Marketing - LAFF 2015
Top 20 New Ideas for Online Marketing - LAFF 2015
It’s going to be a wild ride!
GET READY!
We’ll send you the slides.
NO NEED FOR NOTES
1HOMEPAGE KISS
Now more than ever, your homepage must be enticing.
• Users spend <10 seconds on a webpage.
• What would a user see in 10 seconds on your homepage?
• Could they find something they wanted to click,
or would they leave?
• Be “digestible”
Top 20 New Ideas for Online Marketing - LAFF 2015
Top 20 New Ideas for Online Marketing - LAFF 2015
CONSIDER BIG BRANDS
Top 20 New Ideas for Online Marketing - LAFF 2015
ADD INTERACTIVITY
• Photo Sharing
• Polls
• Photo galleries
• Music players
Little clicks  Big clicks
Big clicks  Purchases
2
INCLUDE A PHOTO
• EVERY social platform reports higher
publishing rate and interaction when a photo
is included.
• Tweets get 2x more interaction.
• Facebook posts get .37% vs. .27 without.
3
Top 20 New Ideas for Online Marketing - LAFF 2015
EXAMPLE
ALSO INCLUDE VIDEO
• Include video on your website, email and social media.
• Link to YouTube or embed the video right in your page.
• Video is the most popular content on the web
• Consider This: 100 MILLION videos are watched every week on
YouTube.
6
4
12x MORE
Videos are shared
than links/text posts
HOT FAIR VIDEO
http://youtu.be/yOPP6HDCdJQ
Top 20 New Ideas for Online Marketing - LAFF 2015
FOR HELP WITH PHOTOS
• USE CANVA!
• Really awesome online photo editing tool
• Can add text to photos
• Choose layouts based on what size picture you want to use
7
5
CANVA
MAKE FOLLOWERS INSIDERS
• Train people that they are the first to know if:
• They follow you on Facebook & Twitter
• They are on your email list
• Also share more behind-the-scenes information (that you
think is boring).
8
6
Top 20 New Ideas for Online Marketing - LAFF 2015
POST VENDOR DEALS
• Ask your vendors to participate in a “2 for 1” or
other discount deal
• Post it to your website, social media, email and/or text it.
• Remember to include a photo if you’re sharing on
social media!
9
7
WEST END FAIR
EXAMPLE TEXTS
PARKING-GREAT FOR TEXTS
• If your event is notorious for bad parking/traffic, promote
your text list as an update mechanism.
• Easy to send out as your situation change
• Put a volunteer in charge.
• Might want to include a “Don’t Text & Drive!” every so often
for your civic duty.
10
8
98% OPENS
Text Messages get
compared to 22% for emails
(Source: Venture Beat)
CREATE INTERACTIVE CONTESTS
• Use Facebook Likes and Comments as voting
mechanisms--it’s okay!
• You still can’t make people tag themselves or share the
post as part of a contest.
9
Top 20 New Ideas for Online Marketing - LAFF 2015
Top 20 New Ideas for Online Marketing - LAFF 2015
ASK FOR WHAT YOU WANT
• Please SHARE!
• Please RT!
• COMMENT with your vote!
INCORPORATE INSTAGRAM
Organized by
HASHTAGS
Trends
YOUNGER
Mainly
MOBILE
10
WHO USES INSTAGRAM?
TRY IFTTT
• It stands for: IF THIS THEN THAT.
• You create “recipes” to make something automatically
happen within your social media.
• For Saffire: If we post to Instagram, automatically post
it on Facebook, Twitter and Google+.
• Search IFTTT in your App store or go to www.ifttt.com.
11
Top 20 New Ideas for Online Marketing - LAFF 2015
NEW FACEBOOK STRATEGIES
There has been a decline in “organic reach”
for Facebook posts from >20% to <1%.
1. Re-evaluate your Facebook investment.
2. Optimize posts for sharing.
3. Engage your fans elsewhere.
4. Pay up.
12
ADS MANAGER
www.facebook.com/advertising
STEP 1: SET OBJECTIVE
Think about your goal and the type of post you’re advertising.
OBJECTIVE
STEP 2: SELECT AD PLACEMENT
Where do you want your ad to show up?
STEP 3: DEFINE YOUR AUDIENCE
A more targeted audience means more engagement.
STEP 4: SET YOUR BUDGET
This can be done by day or overall.
WHAT DO I NEED TO SPEND?
You can spend as little as $1.00/day for approximately 4000 impressions versus:
STEP 5: WATCH FOR RESULTS
LIVE TWEETS
• Show your live twitter feed on side screens
• Guests tweet with #YourEventName
• Their tweets show up on the big screen
13
Top 20 New Ideas for Online Marketing - LAFF 2015
Top 20 New Ideas for Online Marketing - LAFF 2015
PROMOTE ALL YEAR LONG
• Post photos of your grounds in the winter, covered
in snow…or rain as the case may be!
• Say something creative like, “We’re in hibernation!
What do you miss most about the festival?”
14
SERIOUSLY-ALL YEAR
• Everyone loves a random holiday. Look them up in
advance, and post about them. You can even
schedule it in advance through Facebook!
15
GRANDPARENTS DAY
Make sure to “act”
as your page!
TWEET SHORTER
• No need to use all 140 Characters!
• Tweets under 100 characters get 17% higher
engagement than longer tweets.
• Allow “space” for them to be retweeted.
16
QUALITY NOT QUANTITY
Most effective tweets ask for:
1. A Download:
Increase clicks by 11%
QUALITY NOT QUANTITY
2. A Retweet:
Increase retweet by 311%
QUALITY NOT QUANTITY
3. A Follow:
Increase follows by an average of 85%
INCORPORATING PINTEREST
• Add boards of things to do in your city, links to
your vendors pages, places to stay
• Craft projects, ‘how to’ cooking boards, etc.
17
MEN!!
FASTEST GROWING
PINTEREST DEMOGRAPHIC
COOL PINTEREST IDEAS
JOIN THE (EMAIL) CLUB
• Everybody loves to be a part of a club.
• Make your email list or text list a “club” sign up or
encourage people to pay to join with perks.
• Can do kids & adults!
18
Top 20 New Ideas for Online Marketing - LAFF 2015
HOW MANY EMAILS ARE SENT PER DAY?
A. 673 million
B. 926 million
C. 14 billion
D. 191 billion
Hint: 400 million tweets and 4.75 billion
Facebook updates are done per day.
ANSWER!
Most Cost-Effective
Top Revenue Generator
Fastest Results
MOBILE IS A MUST
• According to Forbes:
“87% of connected devices sales by 2017 will
be tablets and smartphones.”
ARE YOU READY?
19
I DON’T HAVE THE MONEY!
• ONE-TWO PUNCH: 9 of 10 smartphone shoppers have used their
devices to buy products while at a brick-and-mortar store.
• MAKE A QUICK BUCK: 70% of mobile browser searches lead to action
within an hour
• KEEP ‘EM COMING: 50% smartphone users say, “If a retailer’s
technology isn’t easy the first time, I’ll stop using it.”
IF YOU CAN’T AFFORD AN APP:
EXAMPLE MOBILE STATS
40% Mobile Visits
43% Mobile Pageviews
54% Mobile Visits
40% Mobile Pageviews
47% Mobile Visits
44% Mobile Pageviews
ONLY WRONG TO BE SILENT
• The internet is fast moving; people are quick to forget.
Today’s story is yesterday’s history.
• ALWAYS RESPOND to comments, even negative. The worst
thing you can do is not be a part of the conversation.
20
FREE ONLINE MARKETING TIPS
Facebook Saffire Events
Twitter @SaffireEvents
Instagram saffireevents
Pinterest saffireevents
YouTube saffirestudio
iTunes The Amplifier Event Marketing Podcast
Top 20 New Ideas for Online Marketing - LAFF 2015

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Top 20 New Ideas for Online Marketing - LAFF 2015

  • 1. TAYLOR WARNER|SAFFIRE EVENTS THE TOP 20 NEW IDEAS FOR ONLINE MARKETING
  • 7. TODAY OVER 170 EVENTS, VENUES DESTINATIONS & ASSOCIATIONS TRUST SAFFIRE
  • 12. It’s going to be a wild ride! GET READY!
  • 13. We’ll send you the slides. NO NEED FOR NOTES
  • 14. 1HOMEPAGE KISS Now more than ever, your homepage must be enticing. • Users spend <10 seconds on a webpage. • What would a user see in 10 seconds on your homepage? • Could they find something they wanted to click, or would they leave? • Be “digestible”
  • 19. ADD INTERACTIVITY • Photo Sharing • Polls • Photo galleries • Music players Little clicks  Big clicks Big clicks  Purchases 2
  • 20. INCLUDE A PHOTO • EVERY social platform reports higher publishing rate and interaction when a photo is included. • Tweets get 2x more interaction. • Facebook posts get .37% vs. .27 without. 3
  • 23. ALSO INCLUDE VIDEO • Include video on your website, email and social media. • Link to YouTube or embed the video right in your page. • Video is the most popular content on the web • Consider This: 100 MILLION videos are watched every week on YouTube. 6 4
  • 24. 12x MORE Videos are shared than links/text posts
  • 27. FOR HELP WITH PHOTOS • USE CANVA! • Really awesome online photo editing tool • Can add text to photos • Choose layouts based on what size picture you want to use 7 5
  • 28. CANVA
  • 29. MAKE FOLLOWERS INSIDERS • Train people that they are the first to know if: • They follow you on Facebook & Twitter • They are on your email list • Also share more behind-the-scenes information (that you think is boring). 8 6
  • 31. POST VENDOR DEALS • Ask your vendors to participate in a “2 for 1” or other discount deal • Post it to your website, social media, email and/or text it. • Remember to include a photo if you’re sharing on social media! 9 7
  • 34. PARKING-GREAT FOR TEXTS • If your event is notorious for bad parking/traffic, promote your text list as an update mechanism. • Easy to send out as your situation change • Put a volunteer in charge. • Might want to include a “Don’t Text & Drive!” every so often for your civic duty. 10 8
  • 35. 98% OPENS Text Messages get compared to 22% for emails (Source: Venture Beat)
  • 36. CREATE INTERACTIVE CONTESTS • Use Facebook Likes and Comments as voting mechanisms--it’s okay! • You still can’t make people tag themselves or share the post as part of a contest. 9
  • 39. ASK FOR WHAT YOU WANT • Please SHARE! • Please RT! • COMMENT with your vote!
  • 42. TRY IFTTT • It stands for: IF THIS THEN THAT. • You create “recipes” to make something automatically happen within your social media. • For Saffire: If we post to Instagram, automatically post it on Facebook, Twitter and Google+. • Search IFTTT in your App store or go to www.ifttt.com. 11
  • 44. NEW FACEBOOK STRATEGIES There has been a decline in “organic reach” for Facebook posts from >20% to <1%. 1. Re-evaluate your Facebook investment. 2. Optimize posts for sharing. 3. Engage your fans elsewhere. 4. Pay up. 12
  • 46. STEP 1: SET OBJECTIVE Think about your goal and the type of post you’re advertising.
  • 48. STEP 2: SELECT AD PLACEMENT Where do you want your ad to show up?
  • 49. STEP 3: DEFINE YOUR AUDIENCE A more targeted audience means more engagement.
  • 50. STEP 4: SET YOUR BUDGET This can be done by day or overall.
  • 51. WHAT DO I NEED TO SPEND? You can spend as little as $1.00/day for approximately 4000 impressions versus:
  • 52. STEP 5: WATCH FOR RESULTS
  • 53. LIVE TWEETS • Show your live twitter feed on side screens • Guests tweet with #YourEventName • Their tweets show up on the big screen 13
  • 56. PROMOTE ALL YEAR LONG • Post photos of your grounds in the winter, covered in snow…or rain as the case may be! • Say something creative like, “We’re in hibernation! What do you miss most about the festival?” 14
  • 57. SERIOUSLY-ALL YEAR • Everyone loves a random holiday. Look them up in advance, and post about them. You can even schedule it in advance through Facebook! 15
  • 59. Make sure to “act” as your page!
  • 60. TWEET SHORTER • No need to use all 140 Characters! • Tweets under 100 characters get 17% higher engagement than longer tweets. • Allow “space” for them to be retweeted. 16
  • 61. QUALITY NOT QUANTITY Most effective tweets ask for: 1. A Download: Increase clicks by 11%
  • 62. QUALITY NOT QUANTITY 2. A Retweet: Increase retweet by 311%
  • 63. QUALITY NOT QUANTITY 3. A Follow: Increase follows by an average of 85%
  • 64. INCORPORATING PINTEREST • Add boards of things to do in your city, links to your vendors pages, places to stay • Craft projects, ‘how to’ cooking boards, etc. 17
  • 67. JOIN THE (EMAIL) CLUB • Everybody loves to be a part of a club. • Make your email list or text list a “club” sign up or encourage people to pay to join with perks. • Can do kids & adults! 18
  • 69. HOW MANY EMAILS ARE SENT PER DAY? A. 673 million B. 926 million C. 14 billion D. 191 billion Hint: 400 million tweets and 4.75 billion Facebook updates are done per day. ANSWER!
  • 70. Most Cost-Effective Top Revenue Generator Fastest Results
  • 71. MOBILE IS A MUST • According to Forbes: “87% of connected devices sales by 2017 will be tablets and smartphones.” ARE YOU READY? 19
  • 72. I DON’T HAVE THE MONEY! • ONE-TWO PUNCH: 9 of 10 smartphone shoppers have used their devices to buy products while at a brick-and-mortar store. • MAKE A QUICK BUCK: 70% of mobile browser searches lead to action within an hour • KEEP ‘EM COMING: 50% smartphone users say, “If a retailer’s technology isn’t easy the first time, I’ll stop using it.”
  • 73. IF YOU CAN’T AFFORD AN APP:
  • 74. EXAMPLE MOBILE STATS 40% Mobile Visits 43% Mobile Pageviews 54% Mobile Visits 40% Mobile Pageviews 47% Mobile Visits 44% Mobile Pageviews
  • 75. ONLY WRONG TO BE SILENT • The internet is fast moving; people are quick to forget. Today’s story is yesterday’s history. • ALWAYS RESPOND to comments, even negative. The worst thing you can do is not be a part of the conversation. 20
  • 76. FREE ONLINE MARKETING TIPS Facebook Saffire Events Twitter @SaffireEvents Instagram saffireevents Pinterest saffireevents YouTube saffirestudio iTunes The Amplifier Event Marketing Podcast