My resume on linkedin.

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Saeed Omar
Builder at StartupJo
saeed@startupjo.com
Summary
Dedicated to help innovative startups via coaching and mentoring so that they can achieve their business goals.
Experienced in media, mobile apps, ecommerce, real estate and fashion businesses. Consulted/consulting
10s of startups and corporations around the Middle East. Established entrepreneur with a conscious towards
community and society. Founded SitatByoot.net to help women in the Arab world sell their handmade
products. Helped establish 3 Startup Accelerators in the Middle East one of them is http://QBIC.qa. Authored
the entrepreneurship curriculum 'Company Startup Program' currently being taught at 20+ universities in
Jordan. Are you interested in getting my help to infuse innovation into your startup/venture, scale your
operation or achieve profitability into your organisation? Please email me directly for my portfolio and case
studies.
Experience
Builder at StartupJo
November 2014 - Present (5 months)
StartupJo is a dream project come true. I get involved with community building at this stage as we validate
the features we're offering thru the platform. We're also experimenting best optimal ways of providing value
to our community. We = Waleed Asender + Me + Sponsors/Partners My daily routine varies from speaking
at various community events to spending hours promoting and content-writing our beta site. The main job
though is to strategise our short and long term moves. It's a battle field really. Join our front if you care about
Jordanian Startups.
CEO at Sitat Byoot LLC.
September 2010 - Present (4 years 7 months)
Managing SitatByoot offline and online as an inclusive business that cares for its employees, members
and customers. SitatByoot is a social enterprise that helps unemployed housewives outsource their talents
worldwide. The website allows them to sell their products online free of fees and commissions. The network
has established great rapport with the local communities in Jordan and abroad, and is continuing to become
a great solution for many NGOs and women in the Arab world. Over the past 2 years I have managed
SitatByoot's events & activities and represented SitatByoot in numerous exhibitions and conferences
worldwide. I have structured the overall operations strategy and set processes to administer our online
content. This includes the management of content on social media, blogs, main website, campaigns, sales
and delivery. SitatByoot is a flat organization with 100s of interns and volunteers. I also oversee: - SEO
and content management - Analyze traffic and work on increasing conversion rates - Build & execute all

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campaigns - Plan and execute events - Social Media optimization and member engagement - Facebook
competitions Other Responsibilities: - Logistics solutions for shipment - Customer Care and Product
feedback - Seller Care and Business Development Consultancy - Legal work for Privacy Policies & Seller/
Buyer agreements
8 recommendations available upon request
CEO at Arab Startup Consultants
March 2014 - January 2015 (11 months)
Providing services and consultancy to SMEs, micro-ventures, social enterprises and startups. Mentorship:
Arranging industry experts & successful entrepreneurs to mentor and advice startups within a given
schedule. Incubation/Acceleration Process: Consulting accelerators and incubators to adopt best practices
and enforce policies that ensure meeting standards and right objectives. Entrepreneurial Content: Such as
tips, case studies, work packages, curriculum, startup kits & manuals...etc. in different formats to suit the
organisation's objectives. Knowledge Management Systems: Building explicit and systematic systems of
vital entrepreneurial knowledge by creating, packaging, publishing and structuring access to entrepreneurs.
Training Sessions: Offering training workshops to suit entrepreneurs' needs at different stages in their startup
buildup process. E.g. Business Modeling, Product Design & Development, Lean Management...and more.
http://ArabStartupConsultants.com
2 recommendations available upon request
Incubation Consultant at Qatar Business Incubation Center (QBIC)
April 2014 - October 2014 (7 months)
Consulting CEO and Board on best startup acceleration practices while coaching and nurturing the businesses
being incubated. Set processes, procedures and operations of the Incubator to run an Accelerator model that
advocates the Lean Startup methodology in business development. Currently coaching the first 15 startups
at QBIC (wave 1).
Startup Consultant at INJAZ Jordan
September 2013 - September 2014 (1 year 1 month)
Devising a university-student entrepreneurship curriculum that develops and motivates university students to
build their profitable business startups and in a progressing manner. Writing a book called Company Startup
Program that will be in circulation at universities as elective course starting March, 2014. My curriculum is
customized to suit local market and youth. It advocates lean methodology, Drucker's type of management,
and is heavily influenced by the writings of Steve Blank. It focuses on the importance of the product/service
when validating a customer need and penetrating a new market.
1 recommendation available upon request
Interim-CEO at Takaful
September 2012 - April 2013 (8 months)
As interim CEO of Takaful, my immediate direct responsibilities was to maximize value of Takaful's main
assets; large network of volunteers & many important social initiatives in Jordan. I also set vision, operation

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strategy and funding for the non-profit organization. My achievements there are the team I left behind, that
is currently managing around 10 social initiatives, benefitting 1000s beneficiaries, set tools to be able to
mobilize the largest volunteering network of university students in Jordan (mined the database), formed
strategic partnerships (Nuqul Foundation, British Council, Injaz and Loyac), secured a long-term fund from
British Council to train beneficiaries and our volunteers on Active Citizenship.
Chief Coach at Meydan
April 2010 - August 2010 (5 months)
Assisted in the overall management of a customized version of Y-combinator’s Program to select, train
and then empower Idea people in Jordan to build their startups and profit in a short period of time. My
main challenge while there was to accustom the Y-Combinator model for Jordanians and Arab/Islamic
marketplace. I also saw over the selection process to sift out innovative and disruptive business ideas in
Media, ICT, Online business, and/or Software solutions. Meydan has enjoyed a steady rise in popularity
amongst the Techie community of Jordan at launch in 2010. This was heavily influenced by many factor one
to do with the community coming to a tipping point by its own and wanted a destination, secondly Meydan
was one of the first Y-combinator models to be implemented in the region, which made it an immediate
destination. Rise of popularity was also influenced by an online media campaign that was implemented by
my team. Even though there was little content but the hyper media of short movies helped communicate
well. During my time there it has taken 2 batches of idea stage startups. The entrepreneurs who submitted to
those 2 batches make the backbone of the entrepreneurial eco-system in Jordan today.
3 recommendations available upon request
Chief Business Development Officer at GBN Group
January 2009 - April 2010 (1 year 4 months)
I helped in increasing profitability from existing business ventures, utilizing a network of existing business
prospects at the group and its subsidiaries. I have expanded the group's activities and diversified their
investment portfolio. This has allowed the group to venture in new successful businesses, such as Fast Food,
Education, FMCG, Automobile, Fire Fighting and more. Together we acquired new strategic partners in
Saudi Arabia and around the world.
1 recommendation available upon request
Marketing Manager - International Sales at Damac Properties
November 2006 - December 2008 (2 years 2 months)
Plan all international sales trips and manage all their business requirements. I report to CEO on logistics
of events, feasibility of markets, appointing of sales teams, budgeting and ROI. Planned and executed 47
consecutive Road Shows and qualified 23 exhibitions since 2007. Assigned travel, media and functions
budgets, and directed actual costs to go below assigned budgets on an. I achieved a YTD accumulative
average of 29% and managed a series of road show teams that resulted in a net revenue amount that
exceeded AED 250M. I also managed and motivated my team of 8 in allocated areas of logistics, marketing,
promotion, sales, PR, and event organization. Managed the interface with different personnel at HQ in

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different departments and liaise with 22 offices around the world when appointing and nominating team
members and Directors of Sales for Road show. Me and my team worked with and studied closely many
international market laws and regulations that pertain to leasing, selling and reselling, advertising, holding
events, representing, and contracting agents. Our department also utilized different data bases of clients
and prospects when direct marketing, using alternative media and incentive invitations. We accustomed the
mechanism of our intranet system to monitor inventory, register sales and issue relevant reporting in real
time. We conducted thorough market feasibility and submitted sales forecasts on every destination visited
and completed due diligence reports for projects and accounted for contingency plans and managed risk on
every given Road Show.
7 recommendations available upon request
Events Manager at International Communications & Entertainment (ICE)
February 2004 - November 2006 (2 years 10 months)
My chief role was to take charge and manage a series of high profile theatrical events that took place from
2005 till 2007. I have conducted various event feasibilities for Dubai Chamber of Commerce, Dubai
Shopping Festival Committee, Qatar Media Services and Jerash Festival Committee for the following
projects respectively; Dubai City that Cares, Dubai Summer Surprises, Qatar Summer Wonders and
Philadelphia Festival. I also helped set for Dubai's forthcoming Theatre; The Palladium. Liaised with
TECOM heads and Dubai Media Group management as potential hosts; SMG as initial venue Management
Company.
Sales and Marketing Manager at Media ONE, LLC
January 2000 - September 2004 (4 years 9 months)
My chief goal with the organization was to generate demand for advertisement space in a number of reputable
business magazines and online portals. I have represented 12 B2B and B2C magazines covering industry
sectors like Hospitality, MICE, Logistics, Air Freight, Government and others. I generated also helped
introduce new Ad-related income via online websites, which was new at the time. I also tailored sponsorship
opportunities for clients within the contexts of managed magazines. I organized corporate events and hosted
VIP clients to promote the companies and to increase visibility of the magazines' brands. Overall my
years at Media One, I pursued a strong tendency for online publication and drove the company towards e-
newsletter versions of every print publication which proved very successful.
1 recommendation available upon request
Projects
Company Startup Program
December 2013 to February 2014
Members:Saeed Omar

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Curriculum for 4th year university students at more than 20 Jordanian universities to teach them the basics of
starting a business, persevering as an entrepreneur, build a minimum-viable product, and scale big in a tough
marketplace.
Skills & Expertise
Online Marketing
Event Management
SEO
Start-ups
E-commerce
Business Development
Community Development
Public Speaking
Social Entrepreneurship
Leadership
Marketing Management
Strategy
Entrepreneurship
Marketing Strategy
Strategic Planning
Business Planning
Management
New Business Development
Marketing
Team Management
Management Consulting
Business Strategy
Project Planning
Advertising
Direct Marketing
Budgets
Sales
Social Media Marketing
Online Advertising
International Sales
Social Media
Social Networking
Product Management
Competitive Analysis
Sales Management
Marketing Communications
Market Planning
Public Relations
CRM

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Strategic Partnerships
B2B
Analysis
Market Research
Selling
Facebook
Digital Marketing
Lead Generation
Email Marketing
New Media
Product Marketing
Education
NLP
Certificate, Hypno-Public Speaking: NLP, Hypnosis and Hypnotherapy techniques, 2007 - 2007
College of Tourism
High Diploma, Business and Hospitality Administration, 1996 - 1999
Interests
Referral Marketing, Community Development, Women related Social and Business Development,
Management, Leadership

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Saeed Omar
Builder at StartupJo
saeed@startupjo.com
23 people have recommended Saeed
"I had the pleasure of meeting Saeed during a recent trip to Jordan where I was conducting a market
assessment for a donor funded project. I was intrigued to hear about Sitat Byoot and was highly impressed
by Saeed's vision of creating a unique business model, that not only contributes to solving Jordan's
unemployment problem but also helps empower women especially in the rural areas. I will be delighted to
work with Saeed on any future projects in Jordan."
— Kamil Madanat, Founder, President, KMM International, was with another company when working with
Saeed at Sitat Byoot LLC.
"Saeed is a driven, passionate, and focused individual who carries himself with extraordinary
professionalism. Having seen Saeed's approach with Sitat Byoot, I don't hesitate to recommend him, as he
blends entrepreneurship traits with an effective execution of management skills in his approach to partnership
development and problem solving. He tackles opportunities in a level-headed, capable, pleasant, and results-
oriented methodology."
— Emile Cubeisy, Managing Director, IV Holdings, was with another company when working with Saeed at
Sitat Byoot LLC.
"The prompt response , the vision , the spirit that was put in Sitat Byout by Saeed made things happen for all
Sitat Byout Members . I never attended anything more effective in the community than Sitat Byout , Saed and
His wonderful wife made many dreams possible for many house wives in the region , and I believe they will
up-lift the community more and more. Way to go Guys , Sitat Byout :)"
— Omar Taweel, Owner, Taweel & Co Law Firm, was a consultant or contractor to Saeed at Sitat Byoot
LLC.
"Saeed has a high energy, superb people skills and caring for others. A true make-it-happen magician, any
business would be lucky to have him as part of their sales and marketing effort"
— Wahid Essale, Founder & CEO, Cashna online payment, was with another company when working with
Saeed at Sitat Byoot LLC.

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"I feel confident that Saeed will continue to succeed in his business (SitatByoot) . Saeed is a dedicated
business man and his succeed business (SitatByoot) proved that he is. In bussiness, he has proven to be a
take-charge person who is able to successfully develop plans and implement them."
— Mohammad Mansour, Team leader At Web Development Section, Aimstyle, was with another company
when working with Saeed at Sitat Byoot LLC.
"Saeed is one of the most and passionate entrepreneurs I ever met in Jordan, he is goal oriented person, with
a solid management & entrepreneurial skills, also with proven experience in entrepreneurship, Saeed was
like my manager when I was incubated in Meydan (Business incubator) establishing my start-up company;
Taqetna Renewables."
— Mahmoud Shattel, Founder & Executive Director, TAQETNA, was with another company when working
with Saeed at Sitat Byoot LLC.
"Saeed is thorough, detail-oriented, intelligent and highly effective. He is a hard-worker, but more
importunity, a smart-worker, who brings order to any process and follows up diligently and effectively till the
task is accomplished. I have no doubt that Saeed can achieve anything he sets his mind to, while maintaining
his calm and pleasant demeanor, which puts people around him at ease."
— Raghda Butros, was Saeed's client
"As Chief Editor at Venture Magazine I had the pleasure of working with Saeed Omar and picking his mind
on many different issues. Throughout, he proved to be visionary and a man for difficult missions; ultimately
becoming entrepreneur himself. His dedication to what he believes in is inspiring and infectious. I'm sure he
would nail down whatever he dedicates himself to doing. Wishing you the best going forward."
— Bilal Hijjawi, Chief Editor / Reporter, Venture Magazine, was with another company when working with
Saeed at Sitat Byoot LLC.
"I have worked with Saeed first in Takaful NGO and later on different other projects. Saeed is a hardworking
individual with great interpersonal skills. His communication and negotiation skills are always valuable to
any project he works on. Saeed's passion for entrepreneurship and experience in it is a great advantage as
well. It is always my pleasure to work with him on any kind of venture."
— Hussein AlSarabi, Business Development Manager, Takaful, worked indirectly for Saeed at Arab Startup
Consultants
"Saeed has the experience and the knowledge to help grow start-ups and push entrepreneurship ecosystems
to the next level. in addition to his experience with building content for entrepreneurial organizations he
has a unique positive approach into dealing with situations which made working with him a interesting and
educational experience."

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— Raed Marji, Communications, Arab Startup Consultants - ASC, worked directly with Saeed at Arab
Startup Consultants
"Mr. Saeed is a very competent consultant, he never hesitated to help and provide support to me and my start-
up company "Aster", always helpful and true problem solver, working with Mr. Saeed was a very knowledge
rich journey for me."
— Kamal Alhmoud, was Saeed's client
"Very organized and objective oriented... it was a pleasure working with you and an educational experience!"
— Firas Ghunaim, Analyst, Alliance, reported to Saeed at Meydan
"Saeed is one of the most dedicated people I have worked with, sharp and self-motivated. We cooperated in
one of the events he managed, and now working on a long term project."
— Yanal Abdel Rahim, Business Development Manager, gate2play, was with another company when
working with Saeed at Meydan
"Saeed is one of the most work dedicated people I've ever met. He always looks forward with his
entrepreneurial personality and his addiction to success. Systematic, organized, focused person where it's a
pleasure learning from & working with. Best wishes to you dear Saeed."
— Ayman Basheer, Knowledge Manager & Idea Space Consulting Committe Member., Al-Jude NGO -
Meydan Initiative, reported to Saeed at Meydan
"Saeed is a seasoned marketeer and knows what it takes to develop a business! He stands out amongst others
when it comes to the use of IT/Internet for business dvelopoment or marketing."
— Umair Ashraf, Chief Financial Officer, Gulf Business Network Group (GBN), worked directly with Saeed
at GBN Group
"Saeed is not only generous and kind as an individual, but also focused in completing projects as needed on
a timely basis--I would recommend Saeed for any business transactions which require dedication and follow
through.-- Saima"
— Saima Malik, Property Consultant, Damac Properties, worked directly with Saeed at Damac Properties
"Saeed is very professional person with high marketing capabilities, he is a great asset to any company he join
and i recommend him highly."
— Kevin Akef Drake, Launches Manager - Business Development, Damac Properties, worked with Saeed
at Damac Properties

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"Saeed is a detailed oriented person, with open horizon, and passion to success."
— Mohammed Tayem, Director of Sales, Damac Properties, worked directly with Saeed at Damac
Properties
"Saeed's impeccable attention to detail processes had made him a driving force behind DAMAC's expansion
when venturing in foreign land, ensuring that from start to finish all the resources were in place to attain
an extremely high success rate on the Road Shows. His immaculate reports gave the company intellectual
approach towards the business & open various revenue generation streams which have been his trade-mark
since the very beginning. It's a pleasure to be associated with him & see him personally in action, learn &
appreciate his hard-work, determination & persistence to get a job completed NO Matter what are the odds."
— Dominic Monteiro, Manager - Client Retention, DAMAC Properties Co. LLC, worked directly with
Saeed at Damac Properties
"Saeed is detail-oriented Manager who watches the balance sheet like a hawk without losing sight of the
strategic objective.He is a great manager who creates a positive, healthy and competitive work environment
and has a strong personality.He has a naural ability to convince and lead great teams and maximizing profits.
One of his key strengths, is handling challenging situations with utmost balance and strategic decisions."
— S S, Sales-International, Largest Private Realestate Developer-Middle East, worked with Saeed at Damac
Properties
"I have hired Mr Omar at my firm (Global Financial Consulting) I was struck by his work ethics and valued
comitmment. His work was prompt and flawless. A great team player courteous and has an enjoyable
personality... An asset to any firm."
— Hassan Chabbani, was Saeed's client
"Saeed was a great team mate. His attention to detail and meticulous planning was really above all of us I
would surely recommend him"
— Kevin Fernandes, Manager - Events & Exhibitions, DAMAC Properties, worked directly with Saeed at
Damac Properties
"Saeed is a great business man and I enjoyed doing business with him during my time with maktoob.com"
— Husni Khuffash, Regional manager, maktoob.com, was a consultant or contractor to Saeed at Media
ONE, LLC
Contact Saeed on LinkedIn